Posts tagged SIA

HOOD RIVER, Ore. (January 19, 2009) – Coming off of its successful TREW RV Tour, TREW is pleased to launch its fall’09/winter’10 outerwear collection to retailers, media and industry insiders at the Outdoor Retailer and SIA Snowsports trade shows, booth numbers BR-609 and F25, respectively.

TREW launched the brand to consumers and select retailers in the beginning of December via an RV tour throughout many western U.S. resorts. Tripp Frey, John and Chris Pew are excited to now introduce the stylish and technical collection to a wider audience of retailers and media at upcoming trade shows. The pieces in the collection are all fabricated with performance-based materials and offered in bright colors all designed to make riding more comfortable, efficient and stylish. TREW uses Gelanots® three-layer laminate fabric on pants and jackets which provides the wearer with 20,000mm waterproof protection and 15,000gm breathability. With advanced binding methods and an extremely flexible, non-porous membrane, Gelanots® laminates offer no delamination and an uncompromising stretch ability that, unlike traditional PTFE membranes, resists tearing and remains waterproof when stretched. In addition to Gelanots®, TREW uses SuperFabric®, a tear and puncture resistant fabric, to reinforce the instep and bottom edge of the pants. (more…)