Posts tagged SIA

K2 introducing Baseline technology

SIA.09 – K2

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I rode K2′s WWW for a good bit of the 07/08 season and have been spending most of the 08/09 season on either a WWW or Jibpan, so needless to say I was looking forward to seeing K2′s 2010 line. K2 has changed up their line pretty significantly, and a number of their boards are now reverse or zero camber. The entire line looks great, and I look forward to getting on snow with them in the spring. (more…)

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SIA Day 2, Jan 28 2009

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We took day 2 at the final SIA in Vegas pretty easy, but checked out some great gear from some awesome brands. You can check out our separate coverage of DC, The Program, and Transworld’s Rider’s Poll Awards and the Mix Master Mike and Snoop Dogg concert. (more…)

Sia.09 Day Three – Upbeat Industry Celebrates Their Love Of Snow

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LAS VEGAS, NV (January 29, 2009) – Sure, the economy is limping along, but that hasn’t been keeping the snow sports industry down at this week’s SIA.09 SnowSports Trade Show.  For the past three days, SIA.09 attendees have been surprisingly upbeat on the future of their industry and focused on what influences and enhances a consumer’s snow sports experience including product innovations, music, art and fashion. (more…)

Temperature reactive color changing tech

SIA.09 – Ride & Cappel

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Ride and Cappel have had solid lines for a few years running now, and the 2010 line keeps it going. Ride continues pushing forward with Slimewalls through their entire line, but have added a board with a urethane topsheet as well. New this year are some boards with temperature reactive color-changing ink in them, similar to Burton’s living color technology. The new binding strap Ride unveiled last year has progressed, updated, and is being used on a couple of additional bindings. Cappel’s outerwear style has been emulated by most other brands now, but they’re still doing a great job of keeping their style evolving and choosing awesome fabrics to highlight. There’s quite a bit to look at, and if you’re a fan of Ride you’re going to be stoked. (more…)

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SIA.09 – The North Face

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We first covered The North Face at SIA.08 when they launched their new boarder-designed outerwear line. SBG was immediately impressed with the offering from North Face at the show, and then even more so when we did on-snow reviews of their 08/09 outerwear. For 2010, The North Face is back with an even bigger and equally impressive outerwear line. Here’s a quick look at some of the gear The North Face wants in your closet next fall. (more…)

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SIA.09 – Burton, Anon, R.E.D.

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Burton is always one of the highlights of SIA for us. The sheer magnitude of Burton’s product line dwarfs most other brands, and the 2010 line is no different. As well as being the biggest, Burton’s line is among the best looking for the 09/10 season. You can be certain you’ll be seeing a lot about this gear in the next few months. By far our largest appointment, we spent 2 1/2 hours with Mia going through next year’s offering from Burton, R.E.D., and Anon. We also had the opportunity to hang out with Danny Davis, Kevin Pearce, Jake Burton Carpenter, and 9-year-old rockstar Lexis Roland, thanks guys! (more…)

Sia.09 Day Two – Industry Stand-outs Receive Recognition While Snoop, Gene Simmons, Denver Mayor Roam The Aisles

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LAS VEGAS, NV (January 29, 2009) – While some SIA.09 attendees recovered from the previous night’s festivities, including SIA’s Farewell to Vegas party, others received a well-deserved pat on the back by their industry peers. Day Two of the SIA.09 SnowSports Trade Show kicked off with the official announcement of the 2009 SIA SnowSports Retailers of the Year and the Canadian SnowSports Retailers and Reps of the Year in the Show’s lobby. Awardees were chosen based on specific criteria and for consistently making a significant impact in the snow sports industry. (more…)

Travis Rice sweeps the Rider's Poll

Quiksilver Snowboarder Travis Rice Sweeps 2009 Transworld Snowboarding Riders’ Poll

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(Huntington Beach, Calif.) January 29, 2009 – Quiksilver team-rider Travis Rice cleans up at the 2009 Transworld SNOWboarding Riders’ Poll Awards presented by GORE-TEX® taking home four honors including Men’s Rider of the Year, Reader’s Choice for Men’s Rider of the Year, Men’s Video Part of the Year and Standout of the Year. A virtual sweep at the Riders’ Poll comes in the midst of a big month for the 25-year-old.

trice riderspoll 300x225 Quiksilver Snowboarder Travis Rice Sweeps 2009 Transworld Snowboarding Riders’ Poll

Travis Rice sweeps the Rider's Poll

“Snowboarding comes from the kids making it possible – it’s all about you,” Rice said from the podium after winning his second award of the night. “Thanks to Red Bull and Quiksilver for believing what we say and helping us to make it happen.” On receiving his final honor of the night, Men’s Rider of the Year, an award voted on by his peers in snowboarding, Rice graciously honored them back by listing off the many contributions other riders have made to snowboarding this year. (more…)

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