Snowboarder Guide » SIA

SIA 2012 is upon us

Chris — Wed, 25 Jan 2012 14:36:48 +0000

Hard to believe it’s already been a year, but the SIA tradeshow opens its doors tomorrow. Attendees will walk the miles of booths, checking out 2012-13 gear from all your favorite snow companies, party like rockstars, and head up to Winter Park for the on-snows.

We’ll be there in limited capacity this year, so for the daily blow-by-blow you should cruise over to Shay Boarder.

SIA Youth Market Intelligence report

Chris — Tue, 08 Nov 2011 17:36:26 +0000

SIA’s 2011 Youth Market Intelligence Report is now available.

The youth report provides a vast array of information on snow sports participants ages 17 and under. “If you need to take a closer look into the kids’ snow sport market, this is the place to get everything you need,” said SIA Director of Research, Kelly Davis.

2011 Youth Intelligence Report Highlights:
The most popular snow sport for kids is snowboarding; with boys dominating participation.
Specialty shops bring in the most youth snow sport sales; accounting for $191 million.
Despite the decline of snowboard sales overall, freeride boards were up 38% in sales.
With high safety concerns for the youth market, helmet sales continued to increase; up 17% in unit sales last season.

The Youth Snow Sports Market Intelligence Report is available at no cost to SIA members and $425 for non-members. Be sure to check out SIA’s other Market Intelligence reports covering both women and the overall industry.

For more info, or to grab a copy of the report, head over to http://www.snowsports.org/Consumers/SnowSportsMarketIntelligenceReport/

Show Press Release

SIA’s 2011 Youth Market Intelligence Report Released
SIA Breaks Down Where Kids Spent $296 Million in 2011
MCLEAN, Va. (November 4, 2011) – SnowSports Industries America (SIA) is excited to announce the release of the 2011 SIA Youth Snow Sports Market Intelligence Report. This report offers a vast array of insights on snow sports participants ages 17 and under. Kids are a highly influential demographic in the snow sports market, what they are doing and purchasing today drives innovation and ultimately the products of tomorrow. Last season, kids-specific snow sports products represented over $296 million in sales. In the 4th annual edition, SIA Research taps into the information that you need to know about this demographic including top product trends, participation and retail sales.

“If you need to take a closer look into the kids’ snow sport market, this is the place to get everything you need,” said SIA Director of Research, Kelly Davis.

Today, kids have more choices than ever before, so how do you keep their interest in snow sports and your brand’s products? The Youth Market Intelligence Report offers detailed information and insight for the demographic that wants to do a little bit of everything. Below is a sample of findings in the 2011 Youth Market Intelligence Report.

2011 Youth Intelligence Report Highlights:

The most popular snow sport for kids is snowboarding; with boys dominating participation.
The only youth apparel item that outsells adults are alpine suits.
Specialty shops bring in the most youth snow sport sales; accounting for $191 million.
Youth ski systems were up 15% in 2010/2011.
Despite the decline of snowboard sales overall, freeride boards were up 38% in sales.
739,000 kids participated in cross-country skiing last season.
Girl’s snowshoe popularity grew last season, translating to a 114% increase in girl’s snowshoe sales.
With high safety concerns for the youth market, helmet sales continued to increase; up 17% in unit sales last season.
The Youth Snow Sports Market Intelligence Report is available at no cost to SIA members and $425 for non-members. Be sure to check out SIA’s other Market Intelligence reports covering both women and the overall industry.

SIA provides research that covers all aspects of the snow industry, including demographics, consumer opinions and behavioral patterns, weather patterns, snow sports participation, overall market analysis, and more. Learn more. Be sure to check out the State of the Industry Research Videos that highlight the record 2010/11 winter season. If you have any questions or need research assistance please contact Kelly Davis, SIA’s Director of Research at KDavis@snowsports.org or by phone at 703.506.4224.

- SIA -
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAK and Executive Market Summary. SIA helps grow the industry with consumer initiatives and websites, snowlink.com and wintertrails.org, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email: PR@snowsports.org.

Women wear the snowpants (and buy them too)

Maggie — Thu, 13 Oct 2011 05:04:14 +0000

SIA’s 2011 Women’s Market Intelligence Report just arrived, bringing with it heaps of new information about how women influence the snowsports market. The bottom line is that even though skiing and snowboarding are both male dominated sports, it’s the ladies that drive the industry.

According to the report, women are responsible for more than 80% of snowsports spending, helping to make purchasing decisions for the men in their lives and spending a record $941 million on female-specific gear.

For more info from the report, check the full press release below.

Show Press Release

SIA’s 2011 Women’s Market Intelligence Report Released
Women Influence 80% of Consumer Spending

MCLEAN, Va. (Oct. 11, 2011) – SnowSports Industries America (SIA) is pleased to announce the release of the 2011 Women’s Market Intelligence Report, which provides an in-depth look into women’s spending in the snow sports marketplace. Women are responsible for more than 80% of all consumer spending and despite the fact that more skiers and riders are male, the snow sports market is no exception. Last season women spent a record $941 million on snow sports gear made specifically for them, and had a hand in most other purchasing decisions for their families. SIA breaks all this down and more in the 4th annual edition of the Women’s Snow Sports Market Intelligence Report giving companies an accurate snapshot of what/where/how women were buying in 2011.

“This report is the only place to get women-specific snow sports data including participation, sales, demographics and more,” said SIA Director of Research, Kelly Davis.

Women can be a tough market to crack, but SIA Research has worked hard to pull together this data for companies to better understand the women’s market and adjust brand strategies accordingly. The easy to follow report, including charts and numerical breakdowns, gives companies a competitive edge. Below is a sample of findings in the 2011 Women’s Market Intelligence Report.

2011 Women’s Intelligence Report Highlights:

The top-selling ski in 2010/11 was a women’s ski-the K2 Tru Luv
The typical female snowboarder is between ages 25 and 34
Thirty-four percent of women cross country skiers report household incomes of $100K+
Women’s AT/Randonee boots saw an increase of 214% in unit sales last season
Alpine ski equipment represents 68% of women’s snow sports equipment purchases
Women can fully outfit themselves for skiing or riding for less than $2,000
Snowshoeing brings in the most female participants, making up 46% of the category
Women prefer to shop in specialty shops, where they look for expert advice
The Women’s Market Intelligence is available at no cost to SIA members and $425 for non-members. The 2011 Snow Sports Market Intelligence Report, a wide-ranging report of activity in the snow sports marketplace during the 2010/11 season, is also available. Make sure to look out for the 2011 Juniors Snow Sports Market Intelligence Report, coming soon.

SIA provides research that covers all aspects of the snow industry, including demographics, consumer opinions and behavioral patterns, weather patterns, snow sports participation, overall market analysis, and more. Lean more. Be sure to check out the State of the Industry Research Videos that highlight the record 2010/11 winter season. If you have any questions or need research assistance please contact Kelly Davis, SIA’s Director of Research at KDavis@snowsports.org or by phone at 703.506.4224.

State of the Industry video release from SIA

Chris — Tue, 20 Sep 2011 01:35:45 +0000

Record snowfalls likely helped lead to record snow sports sales in the 2010/11 season, and SnowSports Industries America (SIA) committed its research team to digging deeper into the data and build a bigger picture of where our industry stands. In their new “State of the Industry” video, SIA has created a “lessons learned” that provides helpful insights into consumer spending habits, demographics, and emerging product categories.

The video is a little cheesy, but well worth a watch if you’re at all interested in the numbers behind our sport. You can watch it and read the press release after the break.

Snowboard SIA State of the Industry from SnowSports Industries America on Vimeo.

Show Press Release

SIA Creates “State of the Industry Video”for the Masses
New Video Breaks Down Lessons Learned from 2010/11 Season

MCLEAN, Va. (Sept. 19, 2011) – The 2010/11 season will go down in history books as a record breaker for both snow sports sales and snowfall across the country. Experts say it will take a little snow magic to experience the same results for this winter, but important lessons can always be learned from studying a banner sales year. Luckily, the SnowSports Industries America (SIA) Research Team has done their homework and boiled it all down in the State of the Industry Video available at: vimeo.com/channels/siasnowsports, providing valuable insight into consumer spending habits, demographics, immerging product categories and more. Videos for Alpine/AT, Snowboard, and Nordic/AT specific categories are also available.

“When you think about it, knowing consumer buying trends can help at every level in our industry – retail staff on the shop floor, sales managers, upper management, entrepreneurs launching a new business – really anyone involved in snow sports should check out this video as they prepare for the upcoming season,” Kelly Davis, Director of Research for SIA.

The State of the Industry Video is just the tip of the iceberg when it comes to the services and information SIA’s Research Department provides to members, which give them a competitive edge in today’s business arena. SIA’s Research Department offers a full range of research and data reports that provide industry insights to help companies make smarter decisions and ultimately grow their business.

SIA also collects and analyzes all their research, which ensures the information is relevant for the snow sports industry’s unique business needs including budgeting, product development or how to write a business plan. Some of the research featured in the videos is from the 2011 Snow Sports Market Intelligence Report- a wide-ranging report of activity in the snow sports marketplace during the 2010/11 season – which will be remembered for its record breaking sales and highest snowfall levels in twenty years.

As a non-profit, member-owned trade association, SIA’s goal is to help businesses thrive on their own, and as part of the larger snow sports industry. Membership dues help subsidize SIA’s exclusive research making the data available at no cost (i.e.: State of the Industry Video) or at significantly reduced pricing. Additional SIA research reports, including women’s-specific and juniors-specific snow sports products, will be released in the upcoming months.

For questions on SIA research services, please contact Kelly Davis, SIA’s Director of Research at KDavis@snowsports.org or by phone at 703.506.4224.

SIA.10 Denver

Chris — Thu, 28 Jan 2010 06:18:16 +0000

After 37 years in Denver, the annual SIA snowsports tradeshow has finally moved to a snowier location.

We’ll be on-site for the entirety of the show, with full coverage, including 2011 product previews, interviews, event coverage, and giveaways. Immediately after the show we’ll be headed up to Winter Park for the on-snow portion.

You can follow our adventures in Denver by checking out posts tagged SIA10 or follow us on Facebook or Twitter. You can also check Product Toss for giveaways.

SIA Snow Show Will Take Over Denver from January 28-31

Press Release — Wed, 27 Jan 2010 06:32:33 +0000

MCLEAN, Va. (Jan. 25, 2010) – After being in Vegas for 37 years, this week SIA will head to a city that truly embraces snow sports. From January 28-31, the 2010 SIA Snow Show will take over downtown Denver and deliver the hottest snow sports trends, innovations, educational seminars, product presentations, personalities, events, concerts, meetings and parties. The sold-out Snow Show will feature over 3,100 exhibitors representing over 800 snow sports brands, including over 125 new exhibitors. After the Show, the industry will head up to the mountains for the first international On-Snow Demo/Free Ride Fest (February 1-2) at Winter Park Resort and Devil’s Thumb Ranch, where the industry will get together to demo the gear they’ve just seen at the Show and to ski, ride and slide together. Over 150 brands will be involved in this industry only, two-day event filled with demos, races parties and catching up with industry friends.

“The city of Denver has rolled out the red carpet for the entire snow sports industry and we’re encouraging members to take advantage of everything the city and state of Colorado has to offer,” said David Ingemie, SIA President. “Our industry is excited for the trade show doors to open on January 28th, but even more, we’re excited to get out and do what we love later this week at Winter Park and Devil’s Thumb Ranch for our On-Snow Demo/Free Ride Fest.”

The SIA Snow Show will showcase product lines and styles, for ski, snowboard, cross country, AT, telemark, snowshoe and winter fashions. Full color-lines from the winter collections for 2011.12 will be presented under one roof to over 18,000 attendees. These four days will be powered by the passion and culture of snow sports with suppliers, retailers, buyers, reps, athletes, industry professionals, media and celebrity personalities all in attendance. Attendees will be conducting business that can only happen at the Show –viewing upcoming trends and meeting with key principals and networking with the industry face to face.

“As a buyer I like to attend the SIA Show so I can see all the brands (complete lines) within a few days of each other. SIA also gives me the opportunity to meet with most of the Sales Managers to discuss both our business and their business,” said Tracy Gibbons, Owner of Sturtevant’s, Bellevue, WA. “I am happy to see the Show move to Denver after all these years, it will be refreshing to be in a new environment and especially nice to be in a community where we are really wanted.”

Some highlights of events that will occur at the Show include the Premier Snow Fashion Show, the official announcement of the 2010 SIA U.S and Canadian SnowSports Retailers and Reps of the Year, brand events, parties, a full line up of free seminars for Show attendees, The World’s Largest Après Ski + Ride Party hosted by The Denver Post and more. Show attendees will able be able to catch live feeds of the X Games during the Show at the Colorado Ski Country USA (CSCUSA) Central Lounge and Food Court. INNOVATIONS, NOW, an exhibit that will highlight over 200 of next season’s latest innovations and hottest snow sports trends, will make its debut at the Show. The Show will also host a Winter Olympic exhibit that will feature one-of-a-kind photos, equipment and memorabilia from: Colorado Ski & Snowboard Museum and Hall of Fame, Michigan U.S. Ski & Snowboard Hall of Fame, New England Ski Museum, ISHA and Vintage Ski World and uniforms from Burton, Spyder and Under Armour.

SIA is providing a full line-up of free seminars for all Show attendees – each conveniently held onsite at the Colorado Convention Center. Seminar/clinic topics include: Snow Sports Market Overview, International Sales 101: Take Your Brand Worldwide, Connecting with Youth, Twitter and More, Rockerboards, the Latest in Sales, 2011 Trends and more. Click here to see a complete of seminars/clinics and their descriptions.

The YARD will also return as a place for the industry to gather. Like previous years, the YARD will be dedicated to emerging art, entertainment and image into one cultural zone that emanates the lifestyle of the snow sports industry. Show attendees can stop by The Yard, for FUEL TV their shows and photo booth, art installations by I AM SNOWBOARDING and Asymbol, “Generations”; a film presented by The North Face, Teton Gravity Research and Protect Our Winters (POW), a hangover breakfast, sign up for the Ruby Hill VIP Tour, beer and music by DJ Evil Ian & DJ Klaw.

“For me, SIA means an opportunity to show my lines to my best accounts in a professional setting while being able to rely on my senior management to be present and help with key retailers when needed,” said Mike Saras, Industry Sales Rep, Dakine, Arbor, Sports Accessories, Intervale, NH. “It is at SIA that I can show all the colorways for gloves, packs and bags. Denver represents an exciting change for the whole snow sports industry and sets a new back drop for this ever changing market.”

The SIA Show brings the industry together for business and the time of a lifetime. Events at the Show will range from bands, happy hours, athlete signings and more. Check out the Interactive Floor Plan/Show Guide to learn about all of the events at the SIA Snow Show. For more information on the Show, visit siasnowshow.com. Also, you can download the new Snow Show App (iPhone/iTouch/Blackberry) to help navigate Downtown Denver bars and restaurants with a Google Maps listing and the Show floor with GPS tracking onsite. Follow SIA insiders on Twitter. We’ll be sending highlights during the Show to keep you in the know! Also, when tweeting about the Show, please add #sia10 to join in on our Twitter feed. And, if you’re not already a “fan” of SIA on Facebook, join the SIA Facebook page.

Governor Ritter And Mayor Hickenlooper To Cut Ribbon Opening Sia Snow Show In Denver

Press Release — Wed, 27 Jan 2010 02:25:00 +0000

WHAT: Colorado Governor Bill Ritter, Denver Mayor John Hickenlooper and local convention and ski officials will cut the ribbon opening the first SIA Snow Show in Denver.

WHERE: Colorado Convention Center, 14th and California Street entrance

WHEN: Thursday, January 28, 8:30 a.m.

WHO: – Colorado Governor Bill Ritter
– Denver Mayor John Hickenlooper
– VISIT DENVER President & CEO Richard Scharf
– SIA Board Chair Mike Carey
– Colorado Ski Country U.S.A. Board Chair Dave Bellack
– Winter Park Resort President Gary DeFrange

WHY: The SIA Snow Show is bringing 18,000 delegates to the Mile High City for the world’s largest snow sports trade show, the first year of an 11-year commitment. The show will bring $30 million of spending to Denver at a traditionally slow time for the hospitality industry.

VISUALS: Governor Ritter and Mayor Hickenlooper will be dressed in snow sports attire as they cut a ribbon draped between slalom flags to open the show.

TV crews and photographers will be able to photograph the dramatic entrance of 17,000 delegates entering the show floor. The trade show is not open to the general public.

Denver to Host National Youth Summit Growing Movement to Get One Million Kids in Winter Sports by 2020

Press Release — Wed, 27 Jan 2010 01:26:55 +0000

January 26, 2010 (DENVER, CO) —With an estimated 20,000 attendees packing the Convention Center in Denver for the SnowSports Industries America (SIA) trade show at the end of the month, a movement has emerged to engage more youth in winter sports.

The SIA Snow Show itself highlights some of the latest trends and innovations in the winter sports industry while showcasing the importance of the $3 billion industry to the U.S. and Colorado’s economy. A number of Show attendees, representing manufacturers, retailers, resorts and nonprofits have joined forces with government agencies and politicians to promote the benefits of getting youth involved in winter sports activities.

On Saturday, January 30, member organizations of the burgeoning Recreation Outdoor Initiative (ROI) movement, sponsored by SIA, will host the first National Youth Summit. Member organizations of the ROI currently combine to ensure 50,000 youth are involved in winter sports each season, and the focus will be to double the effort so that one million youth are involved in winter sports by 2020.

Hundreds of Denver students who have participated in winter sports programs will gather at the Colorado Convention Center to listen to speakers discuss the importance of getting more youth in winter sports activities, before departing to enjoy the day skiing and snowboarding at Copper Mountain and Keystone Resort.

Speakers for the Youth Summit include former and current heads of SIA and National Ski Areas Association, who will discuss efforts by manufacturers, retailers and resorts to get kids in winter sports. All speakers and high profile attendees will be made available for questions by the media following the event.

In addition to raising awareness on the importance of getting kids into winter sports, the Youth Summit serves as a celebratory capstone for sixteen states that declared January “Learn a Snow Sport Month.”

For more information, contact Arn Menconi at 970.390.4844, or at AM@sosoutreach.org.

Closed | Trouble Andrew Concert Tix | Jan 28th

The Editor — Tue, 26 Jan 2010 23:41:54 +0000

Thursday, January 28th at 8PM, join us during Denver’s first SIA Snow Show for this fly event at City Hall sponsored by Northface, Yes & Spy. Trouble Andrew is one of our favorite live shows, you don’t want to miss this.

We have 5 tickets to give away right here, and another 5 we’ll be giving away in person at SIA. Post a comment and enter to win one, or track us down at the Snow Show!

This is a 21+ concert.

If you want a guaranteed shot at making it to the concert you can buy tickets here: http://www.coclubs.com/show/detail/26923 . Tickets are $10 in advance or $20 at the door.

Leave a comment below. You can tell us why you should win, post some random trivia, just say something nice about us, or you can tell us what we should give away next. Of course nothing you post changes your chances to win.
You may only enter in this giveaway once.
Eligibility. Entrants must be eighteen (18) years of age or older and be a legal resident of one (1) of the fifty (50) United States or Washington, D.C.
Winners are chosen randomly using random.org
View the complete list of Contest Rules | Browse previous contests

Chaos Headwear, Guest of Icelantic Boards to top the Heads at Living Legends Concert

Press Release — Tue, 12 Jan 2010 11:15:09 +0000

Steamboat Springs, CO- January 12th, 2009. Chaos Headwear will be making a custom made hat design for the Icelantic Board Company for the 2010 show and event season. This partnership will kick off with a crowd pleasing sampling of both the Icelantic branded headwear and Chaos headwear at the greatly anticipated Living Legends Concert During SIA 2010.

The concert, featuring hip-hop group, Living Legends, www.legendarymusic.net <http://www.legendarymusic.net> will take place during the SnowSports Industries America (SIA) annual trade show to celebrate the first time the show has been held in Colorado. 2010 marks the first time in 37 years that the show has been held anywhere but Las Vegas, Nevada.

Living Legends Concert is January 29th, 2010 at the Ogden Theater. The doors open at 8pm and general admission tickets are available though ticketmaster.com for $22 each. The Living Legends are a group of independent hip-hop artists and the show will feature special guests The UmConscious.

The Denver-based art inspired and hand-crafted board manufacturer, Icelantic Boards, www.icelanticboards.com is the primary sponsor. Presented by Icelantic, the Living Legends concert is a collaboration between five Colorado companies – Icelantic, Optic Nerve, Never Summer Snowboards, Hestra Gloves and FlyLow – and will welcome the SIA Snow Show and its attendees to Denver.

Icelantic Boards has a mission to be forever innovative, passionate and sincere. The skis are high performance and completely unique, to guarantee the evolution of the snow sports industry. They employ American craftsmanship, top of the line materials and cutting edge graphic art to provide our customer the best possible product. Icelantic is committed to building lasting, positive relationships with every customer, no matter how big or small. http://www.icelanticboards.com <http://www.icelanticboards.com>

Outdoor Retailer show in Salt Lake City, booth # 30001E Jan. 21st-24th
SIA-Snow Sport show in Denver booth # 1246. Jan. 28th-31st

To learn more about Chaos Headwear, our products and programs, log on to www.chaoshats.com <http://www.chaoshats.com>

Chaos’ is quality, responsiveness and a vast array of headgear possibilities. The Brand is owned by Do-Gree fashions, a Mill locally owned and operated—with three generations of experience. Do-Gree Fashions in Montreal, Canada is able to respond quickly to both customer requests, as well as fast-paced market trends, both of which translate to unparalleled service. Designs from both CHAOS and sister brand MOON SHADOW vary from winter to four-season, urban to alpine, casual to high-end alpaca, all of which supply the men’s, women’s and youth markets. Materials include: merino wool, mohair, acrylic blends, cottons, angora, fleece, and technical fabrics from the New CTR-Chaos Thermal Regulation, Fits ALL 4X®, Pro-Stretch™ and Pro-Stretch plus™, Windshield®, Dri Release®.