Helping Donny will be his hand picked Rep cartel known as The Active Labor Syndicate, which include; Jodi Judson, Adrian and Earnie Peachay, Adam Portue, team riders Ashley Thornton and Forrest Devore. Donny has over ten years of Action Sports Industry experience which consists of a great track record and not to mention he rips at snowboarding as well!!

While many snowboarding companies have spent a lifetime trying to fit-in, FLOW has spent its time standing out. Born from originality, FLOW is defiant against the norm of tradition. The world has witnessed how this one time “binding” company has progressed into the leader of innovative products featuring a complete line of “speed entry” bindings, performance proven boots and award winning snowboards. The future is here and the future is FLOW.

Registration will be from 9:00-10:30 am and the contest will start at 11:30 am. The entry fee is $20 and everybody will receive a Huck Doll and a Certificate of Achievement! Additional activities include a snowman-making contest and other games. An on-hand photographer will be there taking photos of the kids available for purchase in a commemorative frame and Diamond Pete the Penguin will make a special appearance!
Everybody’s a winner and children ages 10 and under can catch big air off a “lil” jump at Your Tahoe Place for Kids- Diamond Peak!

Diamond Peak Ski Resort is located on 1210 Ski Way in Incline Village, Nevada. Purchase your 09/10 season pass now at the early bird rate and ski the rest of the 08/09 season for free!

Throughout this week’s four-day trade show, SIA.09 will draw an estimated 20,000 attendees including manufacturers, retailers, reps, resorts and over 100 of the world’s top snow sports athletes. With 348,000 net square feet and 800+ brands exhibiting in 3479 booths – SIA.09 is THE Show for the snow sports industry.

In honor of SIA’s last year in Vegas, a 100 foot long “Memory Wall” — a living, growing art installation — including news clippings, vintage photos and momentos from the past 37 years is on display in the Show Lobby. Attendees are encouraged to be a part of SIA’s 37 years of history in Vegas by stopping by and leaving their mark on the Memory Wall. Retailers, exhibitors, retailers and athletes have been spotted adding their signatures, words of wisdom, stickers and photos to the collage of memories. Each evening, the Memory Wall will be a gathering spot where SIA will provide entertainment, beers and a place to meet up with old friends, share stories and build new relationships.

Tonight the industry will gather for a classic Vegas farewell at Rain in The Palms Casino Resort. Perry Farrell, from Jane’s Addiction, Porno for Pyros and Satellite Party, will perform live followed by his globally known style of spinning. Tickets are free to all SIA Show attendees with a $20 charitable donation at the door. Party sponsors include; SIA, Burton, GORE-TEX, SKI, Transworld Snowboarding, Corona, IZSTYLE, Red Bull, Palms Casino Resort.

For more news and highlights from each day of the show, use the following link: skipressworld.com/snowpress to read the official SIA.09 SnowPress Show Daily. SIA also provides Show Updates on Twitter AND Facebook. Follow SIA-insiders on Twitter http://twitter.com/siasnowsportspr. And, if you’re not already a “friend” of SIA on Facebook, look us up under Sia SnowSports.

Media can also contact Anovia Daniels of SIA at 360.791.1563 or ADaniels@snowsports.org or Lori Crabtree at Carmichael Lynch Spong at 307.690.6427 or Lori.Crabtree@clynch.com.

- SIA -

SnowSports Industries America (SIA) is a not-for-profit trade association whereby competing on-snow product suppliers magnify their power, by working together, for the development of the on-snow sports industry. For more information, check out www.snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, E-mail: SIAmail@snowsports.org.

Registration is at the Base Lodge Loft Bar at 9:00 am and the entry fee is $10, which includes a T-shirt. There are five clearly-marked dealers at different locations on the mountain with a deck of cards. Each participant is given a card with clues on where to find them. Ski or snowboard around until you find the dealers and then pull a card. You have two hours to find the dealers. Once your clue card is fully marked turn it back into the Loft Bar.

Diamond Peak Poker Run

Results and awards will be taking place in the Diamond Peak Loft Bar at 2:00 pm. Head on over to the Hyatt Regency’s Cutthroats Salon for Happy Hour specials specifically for Poker Run participants!

The person with the best hand wins and top prizes include two Hyatt Regency Lake Tahoe spa treatments, one gift certificate for a weekend stay at the Hyatt, and great Diamond Peak swag. Other sponsors for this event include Stallar Skate & Snow.

Diamond Peak is located at 1210 Ski Way in Incline Village, Nevada. For more information regarding this event, please contact Marketing Coordinator Kayla Anderson at (775) 832-1120 or visit www.diamondpeak.com.

Heavenly, Calif./Nev. – Dec. 15, 2008 – Winter doesn’t officially arrive until Dec. 22, but try telling that to skiers and snowboarders who are enjoying the first powder turns of the season at Heavenly Mountain Resort today. The first major Tahoe-area snowstorm of the season delivered almost a foot-and-a-half to the Heavenly slopes since Friday (10 inches overnight) with another 10-15 inches expected today.

Thanks to the new snow, the Heavenly mountain operations team is opening new terrain today and expecting to open more terrain this week with more snow. The same storm that’s hitting Heavenly today is expected to move into Colorado tonight. Over the weekend, the Colorado resorts of Vail, Beaver Creek, Breckenridge and Keystone were hit with up to two feet of fresh powder and are bracing for another winter storm advisory tonight through 6 p.m. MST Tuesday. Since Dec. 1, Vail (www.vail.com) and Beaver Creek (www.beavercreek.com) have tallied more than four feet of snow and Beaver Creek is on track to break its December snowfall record.

Deep Snow, Deep Savings
Now is the time to book your last-minute holiday stay or January ski vacation. Airfares have dropped significantly in the past few weeks and Vail Resorts vacation planning experts recommend skiers and snowboarders take advantage of the falling prices and falling snow. The best bets:

* Last-minute holiday stays. A $149 Christmas vacation. Stay for $149 per night through Dec. 25 in the heart of the Vail Village at the Austria Haus Hotel. www.VailAllTheLove.com
* A post-holiday getaway. Look for deals the first full week of January (anytime after Jan. 4) – like the January Ski and Stay Package at Heavenly for just $85 per person, per night. www.skiheavenly.com
* Mid-January rates like the $99 room rates at Breckenridge and Keystone are a sure bet. www.snow.com for more information and restrictions.
* And, Mid-January airfares like:

Sample airfares for Reno Airport for access to Heavenly Mountain Resort:

Chicago, on Southwest from Chicago-Midway to Reno from $226 roundtrip.*

Sample airfares for Eagle/Vail airport for access to Vail and Beaver Creek:
Chicago, Daily non-stops on American from Chicago-O’Hare to Eagle Airport from $260 roundtrip.*

New York, Daily non-stops on American from JFK to Eagle Airport from $219 roundtrip.*

Sample airfares for Denver International Airport for access to Breckenridge and Keystone:

Chicago, on Southwest from Chicago-Midway to Denver International Airport from $188 roundtrip.*

Dallas-Ft. Worth, on Frontier from Dallas-Ft. Worth to Denver International Airport from $198 roundtrip.*

*Airfares quoted based on travel dates in mid-January, are subject to availability and may change at anytime.

For daily snow reports, deals or vacation planning tips for Vail, Beaver Creek, Breckenridge, Keystone and Heavenly, visit snow.com or sign up for Vail Resorts email newsletter online.

At the end of the evening, the “Oldest Pass Contest” winner was announced and a pair of 2009 Diamond Peak Last Tracks season passes were given to Steve Silla, for bringing in a 1969 Ski Incline “Season Ticket”. Congratulations, Steve!

Diamond Peak held a Kids Art Contest encouraging local kids in the Crystal Bay/Incline Village area to place a Diamond Pete sticker in the new Child Ski Center, slated to be built in 2010. The winners of the art contest were announced at the Grand Opening and their artwork was displayed in the passport locations. The winners in grades K-6 were given a medal, certificate, $50 Diamond Peak gift card, and $5 gift certificate to Susie Scoops/Village Toys. To view all the artwork, please visit www.diamondpeak.com/photogallery.

The newly renovated Diamond Peak Base Lodge features a new 300 sq. ft. meeting room, a renovated Loft Bar with raised ceilings and skylights, and a new third floor outside patio with heated paving stones. More lockers have been added to the Locker Room, and the Rental Shop has been expanded 800 sq. ft. New paint, furnishings, light fixtures, and more were added as part of the $4 million dollar renovation.

Diamond Peak Ski Resort would like to thank the sponsors that donated prizes for this event: IVGID, Waste Not, Village Ski Loft, Fischer, Porter’s, Pot Latch, Hyatt Regency Lake Tahoe, Emily Tessmer, WaterStixx, Village Toys/Susie Scoops and of course the residents that made this renovation possible.

Please visit the North Lake Tahoe Bonanza website to view the Grand Opening slideshow. Additional photos can also be found in the “News & Events” section of www.diamondpeak.com. The winner of the “Name the Meeting Room” contest will be posted on www.diamondpeak.com website in the last week of December.

Diamond Peak Ski Resort has set a tentative opening date for December 18, 2008. Once there is a confirmation, it will be posted immediately to www.diamondpeak.com. For any information about current weather conditions please call (775) 832-1177. Make Diamond Peak your Tahoe place to ski or snowboard this winter!

Diamond Peak Patrol Director Dennis Griffiths and Diamond Peak Ski Patroller Jim Whitson were nominated by their peers for these awards and then they were submitted to the National Ski Patrol. The NSP judges chose Dennis Griffiths and Jim Whitson for these awards based on customer comments, tenure, skier visits versus accident ratio, and commitment to retraining. Diamond Peak Ski Resort is thrilled to have a strong ski patrol dedicated to safety and customer satisfaction.

Diamond Peak is located at 1210 Ski Way in Incline Village, Nevada and is the home of NSP Patrol Director of the Year and Pro Patroller of the Year. For more information about current weather conditions, events, etc. please visit www.diamondpeak.com or call (775) 832-1177. Make Diamond Peak Ski Resort your Tahoe place to ski or snowboard this winter!

The roof framing is 90% complete with the start of roof sheeting scheduled for this week. Wall framing on floor 3 is 75% complete and drywall installation and exterior siding has started on floor 2. The final finish concrete pour is scheduled for this week with all site grading scheduled for completion by 10/15. Interior work, plumbing, and electrical continues to progress.

The total renovation set for a completion on November 1st includes new restrooms in the Loft Bar area, a 300 sq. ft. banquet room, a new food service counter, an outside deck with a stairway that leads to the bottom of the lodge, an expanded rental shop, expanded Food & Beverage storage, raised Loft ceilings with skylights, upper deck with heated paving stones, new siding, new F&B offices, fresh paint, new carpet, new fixtures, and more!

Save the date! Diamond Peak is throwing a party to show off its new base lodge on December 6th from 3:00-5:00 pm. More details TBA.

Diamond Peak is located at 1210 Ski Way in Incline Village, Nevada. Please visit www.diamondpeak.com or call (775) 832-1177 for more information and make Diamond Peak your Tahoe place to ski or snowboard this winter.

“The debut of Olympic Express and the Heavenly Flyer ZipRider last season set Heavenly apart as the next great destination resort,” said Blaise Carrig, Heavenly’s chief operating officer. “This winter guests will expect more improvements including new gladed trails in Ski Ways and the re-grading of Skyline Trail, which is the biggest little project at Heavenly in terms of its positive impact on the guest experience.”

The Skyline Trail re-grade is a great example of Heavenly addressing the concerns of its guests. Skyline Trail is the picturesque 10,000 foot high traverse connecting the California side of the mountain to the Nevada side. With its new, gentle 10-percent downhill grade, all levels of skiers and snowboarders will be able to enjoy unparalleled views of majestic Lake Tahoe as they slide their way into Nevada.

Three new trails will debut in California this season; two in Ski Ways glades and another in Powderbowl Woods. The runs continue the trend Heavenly began in the Olympic Express area last season; Heavenly is glading the trails, leaving tree islands far enough apart to groom the run with a snow cat and will serve upper-intermediate to advanced skiers and snowboarders, giving them a groomed, tree-skiing experience. The two trails in Ski Ways Glades will be designated as black diamonds (most difficult), and the trail in Powderbowl Woods will be designated as a blue square (intermediate/more difficult).

On the Nevada side, Heavenly is providing more on-mountain, indoor seating by adding 160 seats to East Peak Lodge. The new area gives guests more room to relax and recharge when they are not out enjoying the mountain. The Higher Grounds coffee bar originally located on the East Peak deck will move inside East Peak lodge this winter, and an additional Higher Grounds location will debut this winter at Lakeview Lodge. All on-mountain coffee locations will offer an organic, free-trade coffee blend from Starbucks called Serena.

Heavenly has continued its commitment to offering Lake Tahoe’s finest corduroy by adding five new low-emission Prinoth Bison groomers and one new low-emission Prinoth Bison winch cat. With these additions to the fleet, Heavenly maintains its claim to the largest fleet of Prinoth groomers in North America.

Heavenly is expanding snowmaking to include Stagecoach Run from top to bottom. Over eight acres of terrain will be covered, enhancing early- and late-season skiing coverage of popular intermediate-to-advanced terrain. Heavenly has also purchased 11 Snow Machines, Inc. fully-automated snowmaking fan guns. These machines will be placed on elevated towers in strategically-selected locations to provide a more consistent, quality snow coverage. Additionally, Heavenly has retrofitted many of its air/water snowmaking guns to be more energy efficient while also making larger quantities of higher quality snow. The combination of grooming expertise and snowmaking capacity ensure that Heavenly’s guests are always skiing or riding on the finest snow surface conditions Lake Tahoe has to offer.

The California Lodge rental shop is undergoing a remodel and expansion, creating a more efficient rental process so more time can be spent on the slopes. Also new this year is an

unlimited yearly ski and snowboard rental program through Rentskis.com and Specialty Sports Venture that rewards frequent renters and diminishes the need to bring gear to the resort, eliminating airline baggage costs. For $359 skiers and riders can purchase an unlimited number of days of Sport or Performance rental equipment (skis/boards, boots and poles if desired) for the 2008-09 season; the Unlimited Demo Rental Pass is available for $459 and the Junior Rental Pass for children 13 and under is $199. Rental equipment can be picked up at any Heavenly Sports location and rental passes can be purchased on-line in conjunction with Heavenly season passes at heavenlypass.com. Gear can be reserved online at Rentskis.com and can be kept for seven-day durations.

The 2008-09 Heavenly season passes have received a high-tech upgrade this season with the addition of Radio Frequency (RF) technology. A small computer chip called an RF “tag” will be embedded into all resort passes sending a radio signal to new handheld scanners. Guests will still interact with lift employees who will verify pass photos and information; however, the “easy scan” pass will not have to be presented to the scanner for it is detectable through many layers of clothing.

The Ski and Ride Schools of Heavenly will introduce a variety of new lesson options for the 2008-09 winter season. Mini South Shore Soldier Camps – based on the world-famous South Shore Soldiers Snowboard and Freeskiing Camps – will be offered monthly throughout the winter, focusing on progressive park riding and safety. These mini-camps will be taught by South Shore Soldiers-approved instructors and will be designed for varying levels of skiers and riders. Gunbarrel 25 Mogul Camps will be offered to improve mogul skiing and style and to prepare competitors for this year’s Gunbarrel 25 event to be held on April 5, 2009. Also, the Women’s Clinics will be revamped to attract women who are interested in top-level ski and snowboard instruction in the company of other women. For more information on any of these programs, visit skiheavenly.com/schools_clinics/adults. The ski school will debut a new magic carpet in the California learning area making learning to ski and snowboard that much easier. It will also provide first and second-time learners more frequency with less fatigue.

In Food & Beverage, Heavenly will expand the Appetite for Life healthy food initiative this season by eliminating trans fats in the cooking oils at all its on-mountain dining establishments. Appetite for Life debuted last season offering Coleman hormone-free beef and poultry, as well as Horizon dairy products at all on-mountain eateries.

For more information on Heavenly Mountain Resort, please visit skiheavenly.com or call 1-800-HEAVENLY.

Restrictions on the offer include:

- Boarding pass must show an arrival destination of Reno/Tahoe between the months of December 2008-April 2009

- Email reservations, airline receipts not accepted

- Only one boarding pass per rental per person

- Boarding pass must be shown at time of purchase

- Offer only valid between December 11, 2008-April 12, 2009

Diamond Peak is located on 1210 Ski Way in Incline Village, Nevada, approximately a half-hour away from the Reno/Tahoe Airport. Make Diamond Peak Your Tahoe Place for skiing and snowboarding this winter! For more information, please visit www.diamondpeak.com or call (775) 832-1177.