FOR IMMEDIATE RELEASE – Boulder, Colo. – September 20, 2011
Warren Miller’s . . . Like There’s No Tomorrow
The world’s largest action sports filmmaking company announces the World Premiere of its 62nd film, in partnership with Visit Salt Lake.

The pressure is off. No one is watching. It’s just you, your boards and the mountain. The weather has broken and the snow is untracked. The only sound is that of your breath, crystallizing in the winter air. There’s only one place to go, but there are an infinite number of ways to get there. Adjust your gear, take a deep breath and . . . ride, shred, huck, bomb, launch, spin, charge . . . Like There’s No Tomorrow.

This season’s Warren Miller Entertainment film will be premiered in Salt Lake City, Utah at Abravanel Hall on October 14, 2011, in partnership with Visit Salt Lake. The World Premiere of Warren Miller’s . . . Like There’s No Tomorrow will kickoff the ski season in Salt Lake and all around North America with the world’s largest action sports film event.

This debut presentation of . . . Like There’s No Tomorrow will be an enhanced rendition of the annual Warren Miller Entertainment experience, as filmgoers will have a chance to meet some of the world’s top winter sports athletes, including Chris Davenport, Seth Wescott, Daron Rahlves, Rachael Burks, Jess McMillan, Brant Moles, Tim Durtschi, Tyler Ceccanti and more. Members of the media will also have a chance to speak with athletes starring in . . . Like There’s No Tomorrow during a preshow press conference, to be followed by a press and industry reception put on by Visit Salt Lake.

Warren Miller Entertainment partners and other Salt Lake ski industry leaders are teaming up to construct a massive Different By Nature sponsor village in the courtyard outside Abravanel Hall, offering film attendees a chance to win prizes, meet athletes and listen to great music before the screening of . . . Like There’s No Tomorrow at 8:00pm. Alta, Brighton, Snowbird, Solitude, Canyons Resort, Pentax, Cuties, Ski Magazine, Spyder, Go Pro, K2, Kastle, First Ascent, Red Bull, Level Nine Sports and more will all be onsite helping to jumpstart the winter sports season.

Plus film attendees will receive exclusive access to lift ticket and retail discounts from Alta, Brighton, Snowbird, Solitude, Canyons Resort and Level Nine Sports.

“We are thrilled to be partnering with Visit Salt Lake to put on this World Premiere presentation of . . . Like There’s No Tomorrow,” announced the film’s director and executive producer Max Bervy. “Salt Lake City is a perfect place for us to kickoff this year’s North American film tour, and we are excited to bring this very special, onetime event to the Salt Lake area ski community.”

Warren Miller’s . . . Like There’s No Tomorrow World Premiere tickets are available at Level Nine Sports, the Abravanel Hall Box Office (801.355.ARTS) and ArtTix.org. Ticket discount packages are available via the Warren Miller Group Tickets Office (800.523.7117). Warren Miller film screenings are an experience, a party and a phenomenon not to be missed. Check out warrenmiller.com for film details, videos, photos and more. Winter is coming. Watch this first.

Event Location:
Abravanel Hall
123 W South Temple
Salt Lake City, UT 84101

Event Timeline:
Preshow Press Conference – 5:00pm
Different By Nature Sponsor Village Kick Off – 6:00pm
VSL Press & Industry Preshow Reception – 6:00pm
Presentation of . . . Like There’s No Tomorrow – 8:00pm

Exclusive Ticketholder Discounts:
2 FOR 1 LIFT TICKET AT SKI SALT LAKE RESORT
(ALTA, BRIGHTON, SNOWBIRD OR SOLITUDE)
Everyone attending . . . Like There’s No Tomorrow will receive (1) One, 2-for-1 lift ticket voucher valid at any one of the Ski Salt Lake Resorts (Alta, Brighton, Snowbird or Solitude). Valid Opening day through December 25, 2011. Not valid with any other offers. Non-refundable.
Non-transferable.

FREE LIFT TICKET TO THE CANYONS
Everyone attending . . . Like There’s No Tomorrow will receive one voucher good for one (1) Free mid-week lift ticket to Canyons. Valid Monday through Friday, opening day through closing day. Voucher not valid the following dates: 12.18.11 through 1.1.12, 1.14.12 through 1.16.12, and 2.11.12 through 2.20.12. No refunds. No cash value. Non-transferable.

$25 OFF A PURCHASE OF $100 OR MORE AT LEVEL NINE SPORTS
Everyone attending . . . Like There’s No Tomorrow will receive $25 OFF the purchase of $100 or more on Ski/Snowboard gear, including sale items. One coupon per person. No cash value. OFFER EXPIRES 12.31.11.

Salt Lake City Segment Information:
Athletes: Carlo Travarelli, Rachael Burks, Leo Ahrens, Sam Cohen, Ben Wheeler, Brant Moles, Caroline Gleich
“When it is snowing in the city, you know that it is dumping in the mountains…puking,” explains Salt Lake City local, Caroline Gleich. Salt Lake’s vibrant ski culture and outdoor community is one that works hard and plays harder. Whether you are taking on Big or Little Cottonwood, the Wasatch offers nonstop deep, dry, effortless turns, and the locals never let a powder day go untouched. Join some of Salt Lake’s diehards as they chase former big-mountain skiing world champion, Brant Moles, down Salt Lake’s steepest peaks…sending lines unimaginable to the average snow rider. Rachael Burks tries new tricks, Leo Ahrens launches striking cliffs and Ben Wheeler carves seamless turns through some of the world’s finest powder snow. The view from the top of Utah’s highest peaks is an expansive snow-covered playground, and it is all just a stone’s throw from downtown Salt Lake. So what are you waiting for? Drop in.

Denver Catches Sick Airness with Burton’s World Premiere of Standing Sideways

BURLINGTON, VT (September 16, 2011) Last night, sick airness spread through the city of Denver where the global premiere of Burton’s new movie,Standing Sideways took place. The iconic Ogden Theatre was fully packed with over 1,500 snowboarders, shop staff, dealers and friends – all there to enjoy the very first screening of Burton’s latest snowboard film.

Burton team riders Jussi Oksanen, Mark Sollors, Keegan Valaika, Jeremy Jones, Ethan Deiss, Mikey Rencz, Kazuhiro Kokubo, Danny Davis, Jack Mitrani, Mark McMorris, Alex Andrews and Kevin Pearce were all on deck, rolling up in style accompanied by 13 sassy sick airness attendants. After their arrival, the entire team sat down for a serious signing, hooking up photos and autographs for all the attendees.

After that it was show time, and with Mother Nature delivering the first snow in Colorado that day the crowd was especially pumped to watch some great riding and Standing Sideways delivered. From Mark McMorris making snowboard history by landing the first Cab triple cork 12, to Jussi Oksanen crawling out from an avalanche, only to return to the very same spot a few days later to stomp a switch backside 9, the movie is definite entertainment from start to finish. Add in the insane soundtrack and plenty of ‘behind the scenes’ rider antics, and the whole vibe of fun and snowboarding is complete.

“I was stoked to be a part of the world premiere of Standing Sideways,” said Burton team rider Jussi Oksanen.  “It has been a while since Burton has created a core movie, and it was great to see the amazing fan reaction to the hard work we put into it. It’s cool to see the variety of riders, styles and locations – there really is something for everyone in this film.” 

After plenty of applause, the movie wrapped up and everyone headed over to Casselman’s Bar where a lineup of live bands performed, including EVS, Sammy T, Sunsquabi and Broken Tongues.

Following an awesome night in Denver, the Standing Sideways world tour now begins, with Burton riders hopping on a plane bound for Antwerp, Belgium to kick things off on Saturday, September 17. The movie tour will make its way around Europe, ending in Moscow on Friday, September 30th, and then it heads back to North America for more tour stops from October 5-15. Finally, the tour will wrap up in Japan in late October. A list of confirmed Standing Sideways tour stops is below and additional details about the tour can be found at www.burton.com/movie  

Standing Sideways Tour Dates:

EUROPE

Saturday, Sept. 17                  Antwerp (Belgium)

Monday, Sept. 19                    Barcelona (Spain)

Tuesday, Sept. 20                   Annecy (France)

Thursday, Sept. 22                 Milan (Italy)

Friday, Sept. 23                       Innsbruck (Austria)

Saturday, Sept. 24                  Zürich (Switzerland)

Tuesday, Sept. 27                   Prague (Czech Republic)

Wednesday, Sept. 28             Munich (Germany)

Thursday, Sept. 29                 Warsaw (Poland)

Friday, Sept. 30                       Moscow (Russia)

 

NORTH AMERICA

Wednesday, Oct. 5                 Salt Lake City, UT            

Thursday, Oct. 6                     Newport, CA

Friday, Oct. 7                          Seattle, WA

Saturday, Oct. 8                      Vancouver, BC

Sunday, Oct. 10                      Minneapolis, MN

Monday, Oct. 11                      Montreal, QC

Wednesday, Oct. 12               Burlington, VT      

Thursday, Oct. 13                   New York, NY

Saturday, Oct. 15                    Toronto, ON

 

JAPAN

Dates/locations coming soon to www.burton.com/movie

 

If you can’t make it to one of the tour stops above, be sure to pick up a copy of Standing Sideways at your local snowboard shop or download it on iTunes here: Burton Snowboards: Standing Sideways

 

About Burton 
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts.  In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan andAustralia. For more information, visit www.burton.com.

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