Dragon
Dragon Introduces Rob Machado “experience” To Its 2009 Eyewear Line
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Tue, Mar 10 2009 |
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Inspired by iconic surfer Rob Machado, new line goes the distance for fans with strong stories, stylish designs and aggressive eco-conscious frame developments
(Carlsbad, CA – March 10, 2009)- Dragon (www.dragonalliance.com), a youth lifestyle brand specializing in sunglasses, goggles and youth accessories,...
SIA Day 1, Jan 27 2009
SIA day 1 kicked off hard, with visits to several of the snowboard industry heavy hitters. Check out our seperate coverage of Burton, 686, North Face, Oakley, Ride, Cappel, and K2, as well as the lowdown on 686’s New Balance Collab party coming soon.
Dragon Launches Glare Kills Campaign
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Wed, Mar 12 2008 |
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CARLSBAD, CA. – Dragon is proud to announce the launch of their new “Glare Kills†marketing campaign for 2008. With a growing demand for polarized lenses, Glare Kills is a campy anti-tech approach that is designed to educate the consumer about polarized lenses and their benefits.
Dragon Goes Wild With The Safari Series
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Fri, Feb 15 2008 |
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CARLSBAD, CA. – It’s a jungle out there, so you better be prepared. Just in time for spring, Dragon unleashes the Safari Series – three of our wildest styles wrapped in luxurious zebra prints. Embellished with gold accents and a bronze gradient lens, the Safari Series is sure to...
Dragon Introduces The Symbolic Series
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Fri, Feb 15 2008 |
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CARLSBAD, CA. – Unassuming yet powerful – these are the words that describe the Symbolic Series. A matte black finish graces four of our most stealth and dominating styles this spring to bring you a low-key look with uncompromising style. Combined with a subtle logo print along the temples,...
DRAGON RUNS THE REPO THIS FALL
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Mon, Aug 27 2007 |
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CARLSBAD, CA. – Dragon is taking you on a joyride this fall with the Repo, a new sunglass dedicated to those who aren’t afraid to go for the ride of their life. Inspired by the guys who got all night, every night, the Repo is for someone who spends their life getting into tense situations.
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JOIN OR BE LEFT BEHIND…
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Mon, Aug 27 2007 |
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Carlsbad, CA—This Fall, Dragon will incite the rise of the Brigade. It’s the next sunglass inspired by a youth generation mobilized for a cause all their own and dedicated to taking over when it’s time to have fun. So take notice, because if you can’t take the heat, stay...
Dragon Announces Limited Release Goggles
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Fri, Aug 24 2007 |
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Carlsbad, CA – Dragon has yet again dug deep into the bowels of freshness and proudly announces its limited mid season release snow goggles. In transit 10/15/07, these items can be found at a better Dragon dealer near you.
Dragon Who-done-it!
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Thu, Aug 16 2007 |
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WHO DONE IT…
CARLSBAD, CA. – Dragon kicks off the snow season with a classic who-done-it campaign with the Dragon Murder Mystery. Designed to drive intrigue and mystery to our 2007/2008-snow campaign and products, the Dragon Murder Mystery revolves around Dragon’s team riders and...
DRAGON JUMPS INTO FALL, EDDIE STYLE!
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Thu, Aug 16 2007 |
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Carlsbad, CA – Rock and Roll is here to stay, it will never die. It may need a hip replacement, or a liver transplant, but it will never die. Dragon springs into the lime light of fall with the Jump Series, a tribute to the greatest Rock and Roll this world has ever heard.
