If you missed the premiere you can still join the party and grab Standing Sideways on iTunes for $5.99: Burton Snowboards: Standing Sideways

Read the full press release after the break

After all sorts of shenanigans on Thursday night, the Riders’ Polls went off without a hitch. We arrived a little on the early side, found a booth in the VIP section upstairs (thanks TW Snow!), and settled in with a few drinks.

Riders Poll Award Winners

Rookie Of The Year: Halldór Helgason (DC)

Men’s Rider Of The Year: John Jackson (Forum)

Women’s Rider Of The Year: Annie Boulanger (Salomon)

Men’s Video Part Of The Year: John Jackson (Forum Snowboards’ Forever)

Women’s Video Part Of The Year: Annie Boulanger (Absinthe Films’ Neverland)

Video Of The Year: Forever (Forum Snowboards)

Standout Of The Year: Xavier De Le Rue (Standard Films’ Black Winter)

2010 Legend Award: Tom Burt (Winterstick)

Men’s Reader’s Choice: Eiki Helgason (Rome)

Women’s Reader’s Choice: Marie-France Roy (Rome)

If I were able to I would add a SIA Party of the Year award to Transworld and the event sponsors: New Era, Matador, Vans, Aerial7, POW, Keystone, Breckenridge, Ball Park, Red Bull and Zumiez. Great night, looking forward to next year.

DENVER, CO (January 31, 2010) – SIA’s inaugural Snow Show in Denver brought together plenty of A-list media, athletes, personalities and politicians to the halls of the Colorado Convention Center. Finding their way around a new city and convention hall took a little practice for longtime Show attendees, but it was hard to resist the friendly city that holds the number spot for urban snow sports purchases. People on the street, elevators and at bars were asking– “Are you with the Snow Show?” And, the industry took notice.

“There’s more community here. We’re all into the same thing. It’s more laid back. You don’t have the Vegas attitude and the bar scene is easy to get into,” commented Alex Albers from Line when asked about coming to Denver for the first time.
“I’m looking forward to the On-Snow Demo where people can actually get on our boards. Plus, it’s just more professional — people are here to look at the boards instead of just party,” Alex Masterson and Liezyl Ribeiro Bitch Boards

New product buzz on the Show floor included cutting edge products heading to the Olympics and the continuing story of rocker or reverse camber technology for both skis and snowboards. Outerwear fashion could hardly be pinned down at the Show – with as many styles and color schemes to match the diverse personalities that love snow sports. There was plenty of bright (even neon) colors, plaids, geometric shapes and creative prints bringing alive outerwear and apparel collections.

OLYMPIC TECHNOLOGY
Many companies were gearing up for the upcoming 2010 Olympic Games, less than two weeks away. In fact, some were heading up to Vancouver right after the Snow Show. Official team suppliers include Spyder’s Slippery Race Suit, Burton’s official US Snowboard Team Uniforms and Under Armour’s uniforms for the U.S. Freestyle Ski Team and base layers for the U.S. Ski Team. But there were plenty of Olympic stories throughout the Show.

U.S. Olympic ski racer Julia Mancuso will be wearing the POC Skull Comp 2.0 Julia Signature helmet during the 2010 Olympics –the ultimate ski race helmet. The POC Skull Comp 2.0 was developed with an EPP (multi-impact liner) that is able to endure multiple, repetitive impacts.

The weight of Rossignol’s X-ium Skate package (including ski, boot, and binding) has decreased by 230 grams for athletes. Olympic Nordic Athletes on the X-ium Package include Torin Koos and Elizabeth Stephen and Biathlon Athletes on X-ium include Lowell Bailey, Tim Burke, Jay Hakkinen, Haley Johnson.

SmartWool is a sponsor of the U.S. & Canadian Ski Teams and athletes will be using SmartWool’s highest level of performance socks – PhD with 4 Degree Fit, WOW Technology™.

Members of the U.S. Aerials ski team will be wearing Full Tilt boots in Vancouver, B.C. Full Tilt created an American flag graphic for them that resembles the boot Bill Johnson won gold in 20 years ago.

FASHION
For snowboard, there were a lot of statement-making prints and motorcycle, gangster or Hollywood-inspired bling, but function was winning out as a determining design factor this season.

“We are seeing a demand from the progressive riders for longer jackets to keep them covered while they are riding in the park, but still with the same flattering silhouettes,” says Katie Bedwell, senior product manager for Burton women’s outerwear.

Cappel upgraded their insulation by using PrimaLoft Sport and Infinity in the high-end pieces. And Ride featured a new printed application look that appears transparent though it’s printed on the backside of the fabric.

Backcountry’s little sister, the relatively new lift-served sidecountry category, demands highly technical—yet stylish—outerwear that accommodates all of their technological needs.”In the past decade, we have seen snow sports gear become more and more ‘featured out,’” says Tara Latham, Arc’teryx product designer.

Marmot showcases a collection built specifically for sidecountry users called the Coombs collection after legendary big-mountain skier Doug Coombs with Intelligent Shock Absorption. Salomon introduces the S-Line, a 3:1 jacket which combines mobility and waterproofness. And Mountain Hardwear introduces portable power jackets enabled by Ardica Technologies that can generate nearly 9 hours of heat.

ROCKER/REVERSE CAMBER
‘Rocker’ or ‘reverse camber’ technology has electrified the ski and snowboard markets and continued with the trend at the 2010 SIA Snow Show. By working with varying degrees of ‘early rise’ in the tips and tails of skis and snowboards – picture the rise in the bow of a ship – manufacturers can create better float in powder, easier turn initiation in any condition, and more fun for everyone on the slopes.

In snowboards, Burton’s Custom Flying V for dudes and Lip Stick for ladies maintain the “pop” of traditional camber but also integrate the more laid-back ride of rocker. Lib-Tech’s banana technology is a big splash for the T. Rice pro model splitboard called the “Voila.” Ride’s OMG features new proprietary “ProRize” shapes with a long flat zone for landing stability and pop. And Palmer’s FLF(Feels Like Flying) Rocker design is featured in the redesigned Burn, Pulse, and Halo.

In skis, K2 unveiled BASELINE Technology, with six different camber tech stories from the groomed to the backcountry to the halfpipe. Völkl’s Extended Low Profile (ELP) debuted for big mountains and freestyle, Salomon got stiffer on all-mountain in the Sentinel and Enduro, as did Nordica’s Fire Arrow, Rossignol’s Avenger espouses all-mountain ease, and HEAD’s Carlos, Elan’s Olympus and Atomic’s Atlas tune rocker to a backcountry beat.

ACCESSORIES
In a tough economy the snow sports industry can count on accessories to carry them through – a pair of new goggles, sunglasses or hat can make anyone feel like they’ve updated their look for the season. Helmet and goggle technology is always improving in safety and many were also integrating freestyle style and performance.

“Accessories have been strong. That pretty much sums it up. With the recession people want to re-accessorize rather than buy a whole new outfit,” Alex Beane and Michael Matthewsfrom The Backpacker in Los Angeles.

Next, the industry will head up to the mountains for the first international On-Snow Demo/Free Ride Fest (February 1-2) at Winter Park Resort and Devil’s Thumb Ranch, where the industry will get together to demo the gear they’ve just seen at the Show and to ski, ride and slide together. Over 150 brands will be involved in this industry only, two-day event filled with demos, races parties and catching up with industry friends. The industry will meet next year in Denver for the 2011 SIA Snow Show, January 27-30, 2011 and for the On-Snow Demo/Free Ride Fest, January 31-February 1. Contact Anovia Daniels, ADaniels@snowsports.org with questions.

– SIA –
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing the snow sports industry. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, the SIA Retail Audit and Executive Market Summary. SIA also develops marketing products, programs and services such as logistics and Government affairs that help our Members operate more efficiently and increase participation in snow sports. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email: SIAmail@snowsports.org.

Highlights from SIA 2010 Snow Show

Snow Fashion Show
The music was loud, the lights were bright and the snow sports fashions were anything but demure with bright colors, prints and lots of style at SIA’s Snow Fashion Show. The fashion event was the official kick-off for the very first SIA Snow Show in Denver’s Colorado Convention Center. The Snow Fashion Show was held at the Wells Fargo Theatre, where over 1,000 Show attendees and a select group of consumers previewed the hottest on/off the slope fashions for Winter 2010.11.

Ribbon Cutting Ceremony
Local officials including Colorado Governor Bill Ritter and Denver Mayor John Hickenlooper performed an official Ribbon Cutting Ceremony welcoming the snow sports industry to Denver. The Ribbon Cutting crew also included officials from VISIT DENVER, The Convention & Visitors Bureau and Colorado Ski Country USA and SIA chairman of the board Mike Carey.

National Youth Summit
Hundreds of Denver students, who participate in winter sports programs, gathered to listen to leaders from SIA and the National Ski Areas Association, who presented efforts by the snow sports industry to get kids involved in winter sports. The Recreation Outdoor Initiative (ROI) group hopes to get one million youth involved in winter sports by 2020. At the Summit, SOS Outreach (a member of ROI) recognized Mike Carey (SIA Chair) with the humanitarian award and K2 Sports with the corporate social responsibility award.

ShmoozaPalooza Job Fair
The first job fair and networking event created specifically for the snow sports industry. SIA member companies used the event to scout for new talent and “shmooze” with job candidates for present and future needs. Ranging from eager entry-level job hunters to seasoned executives, ShmoozaPalooza provided a casual environment for company reps to meet candidates with relevant experience in design, development, marketing, sales and administration.

2010 Retailer of the Year
A list of twenty-six U.S. and Canadian SnowSports Retailers and Reps were acknowledged for their consistent efforts at making an impact in the snow sports industry at the Retailer and Rep of the Year Award ceremony.

Doc Des Roches Award
U.S. Ski Team supplier Under Armour was the recipient of the seventh Doc Des Roches Award — the recognition is made annually by SIA and the U.S. Ski Team to recognize a SIA member and Team supplier for its promotion of the Team’s brand and athletes.

After meeting with the hundred or so companies we normally see at SIA, not to mention the after parties, we’re usually pretty wasted. But SIA.10 took it to a whole new level with two days of on-snow demos immediately following the tradeshow.

Over the next few weeks we’ll be rolling out previews from each company we met with, including photos, and mentions of any products that really caught our attention, as well as on-snow previews for select boards, boots, and bindings. For now you can check out this gallery of images, an overview of the entire trip.

We’ll be on-site for the entirety of the show, with full coverage, including 2011 product previews, interviews, event coverage, and giveaways. Immediately after the show we’ll be headed up to Winter Park for the on-snow portion.

You can follow our adventures in Denver by checking out posts tagged SIA10 or follow us on Facebook or Twitter. You can also check Product Toss for giveaways.

“The city of Denver has rolled out the red carpet for the entire snow sports industry and we’re encouraging members to take advantage of everything the city and state of Colorado has to offer,” said David Ingemie, SIA President. “Our industry is excited for the trade show doors to open on January 28th, but even more, we’re excited to get out and do what we love later this week at Winter Park and Devil’s Thumb Ranch for our On-Snow Demo/Free Ride Fest.”

The SIA Snow Show will showcase product lines and styles, for ski, snowboard, cross country, AT, telemark, snowshoe and winter fashions. Full color-lines from the winter collections for 2011.12 will be presented under one roof to over 18,000 attendees. These four days will be powered by the passion and culture of snow sports with suppliers, retailers, buyers, reps, athletes, industry professionals, media and celebrity personalities all in attendance. Attendees will be conducting business that can only happen at the Show –viewing upcoming trends and meeting with key principals and networking with the industry face to face.

“As a buyer I like to attend the SIA Show so I can see all the brands (complete lines) within a few days of each other. SIA also gives me the opportunity to meet with most of the Sales Managers to discuss both our business and their business,” said Tracy Gibbons, Owner of Sturtevant’s, Bellevue, WA. “I am happy to see the Show move to Denver after all these years, it will be refreshing to be in a new environment and especially nice to be in a community where we are really wanted.”

Some highlights of events that will occur at the Show include the Premier Snow Fashion Show, the official announcement of the 2010 SIA U.S and Canadian SnowSports Retailers and Reps of the Year, brand events, parties, a full line up of free seminars for Show attendees, The World’s Largest Après Ski + Ride Party hosted by The Denver Post and more. Show attendees will able be able to catch live feeds of the X Games during the Show at the Colorado Ski Country USA (CSCUSA) Central Lounge and Food Court. INNOVATIONS, NOW, an exhibit that will highlight over 200 of next season’s latest innovations and hottest snow sports trends, will make its debut at the Show. The Show will also host a Winter Olympic exhibit that will feature one-of-a-kind photos, equipment and memorabilia from: Colorado Ski & Snowboard Museum and Hall of Fame, Michigan U.S. Ski & Snowboard Hall of Fame, New England Ski Museum, ISHA and Vintage Ski World and uniforms from Burton, Spyder and Under Armour.

SIA is providing a full line-up of free seminars for all Show attendees – each conveniently held onsite at the Colorado Convention Center. Seminar/clinic topics include: Snow Sports Market Overview, International Sales 101: Take Your Brand Worldwide, Connecting with Youth, Twitter and More, Rockerboards, the Latest in Sales, 2011 Trends and more. Click here to see a complete of seminars/clinics and their descriptions.

The YARD will also return as a place for the industry to gather. Like previous years, the YARD will be dedicated to emerging art, entertainment and image into one cultural zone that emanates the lifestyle of the snow sports industry. Show attendees can stop by The Yard, for FUEL TV their shows and photo booth, art installations by I AM SNOWBOARDING and Asymbol, “Generations”; a film presented by The North Face, Teton Gravity Research and Protect Our Winters (POW), a hangover breakfast, sign up for the Ruby Hill VIP Tour, beer and music by DJ Evil Ian & DJ Klaw.

“For me, SIA means an opportunity to show my lines to my best accounts in a professional setting while being able to rely on my senior management to be present and help with key retailers when needed,” said Mike Saras, Industry Sales Rep, Dakine, Arbor, Sports Accessories, Intervale, NH. “It is at SIA that I can show all the colorways for gloves, packs and bags. Denver represents an exciting change for the whole snow sports industry and sets a new back drop for this ever changing market.”

The SIA Show brings the industry together for business and the time of a lifetime. Events at the Show will range from bands, happy hours, athlete signings and more. Check out the Interactive Floor Plan/Show Guide to learn about all of the events at the SIA Snow Show. For more information on the Show, visit siasnowshow.com. Also, you can download the new Snow Show App (iPhone/iTouch/Blackberry) to help navigate Downtown Denver bars and restaurants with a Google Maps listing and the Show floor with GPS tracking onsite. Follow SIA insiders on Twitter. We’ll be sending highlights during the Show to keep you in the know! Also, when tweeting about the Show, please add #sia10 to join in on our Twitter feed. And, if you’re not already a “fan” of SIA on Facebook, join the SIA Facebook page.

“Our roots run deep in snowboarding … Simply put, snow is in our company’s DNA,” says Garett Graubins, Marketing Manager at Boa Technology. “This team is another evolution in telling Boa’s performance and innovation story. These young-gun riders compete, film and photo in our partner’s boots with Boa. We are psyched to work with them and show support for a sport we all live for.”

2010 Team Line-Up
Wearing the Vans Cirro with Boa Focus and competing in this year’s Swatch TTR Tour, Dew Tour and Winter X Games, Eric Willett, 22, of Breckenridge, Colorado, is a rising star at slopestyle comps around the world. Competing at the 2009 Burton Opens, while also placing top ten overall in last season’s Winter Dew Tour, Eric travels the globe from New Zealand to Switzerland competing and filming. Eric is also sponsored by Vans, O’Neill, Omatic, Smith, Breckenridge Resort, Celtek, Flux and Me.Glad Brand. He is currently filming with The Nations Foundation.

Reigning from Bend, Oregon Skylar Thornton, 21, is a rider of many talents. Backcountry gaps, park or powder, Skylar rips them all in the K2 T1 boot with Boa Conda tech. In addition to Boa, Skylar is sponsored by K2 Snowboards, Volcom, DaKine, Electric, Skjersaas and Flatline Face Masks.

Scott See grew up riding the ice of Kalamazoo, MI. Recognizing the need for more altitude and a longer season to quench his thirst for pow, he packed his bags at the ripe old age of 21 (he’s now 24) and moved west to Keystone, CO. Scott wears the Ride Insano with Boa Focus and also shreds for: Ride, Monster, Smith Optics and Keystone Colorado. Check his blog out at www.scottsee.com and upcoming movie segments with SixEleven Productions.

Brandon Reis, 21, is a Winter X Games 14 Slopestyle athlete and Dew Tour vet based in Tahoe, CA. Plans for 2010: X Games, Dew Tour finals, Last Call, US Open, Arctic Challenge…and filming. Enough said. He wears the Flow, The ONE Boa Coiler. Brandon also hangs with Flow, Celtek, 525east, Bern and EasternBoarder.com

Justin Mullen, 18, is an exploding park and big mountain rider from Bear Creek, Pennsylvania. If your mountain has fresh snow…AK to PA…Justin will be there. He rides in the K2 Darko Boa and is sponsored by K2, Volcom and Electric.

Ivan Marcinko, 26, is a powerful, trick-savvy snowboarder calling Snowqualmie Pass, WA home base. Ivan rides in the K2 Darko Boa and T1 featuring Boa Conda technology. Also keeping the heat on this winter…K2 Snowboards, Planet Earth, Smith Optics, POW Gloves, Summit at Snoqualmie, EVO.

Ashley Thornton, 25, the lone lady on the Boa team (not for long!) calls beautiful Mount Bachelor home base. She’s set to compete in the Baker Banked slalom, North Face Masters, Nikita Chickita, Billabong Flaunt It and Super Girl Rail Jam in 2010. Ashley wears the Flow Lotus Coiler and is also sponsored by Flow, Nikita, Smith, Mt. Bachelor, Shredbetties, Flatline Apparel, Drop and Skjersaa’s Bend Or.

Steven Waters, 22, can usually be seen tearing up the mountain in Keystone, CO wearing the Ride Insano boot with Boa Focus. When he’s not on the snow, he’s at SixEleven Productions doing the marketing and promotions song and dance. Steven’s current sponsors include Ride Snowboards, Smith Optics, TS Boardshop and SixEleven Productions. Check out www.sixelevenproductions.com for upcoming films.

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WHERE: Colorado Convention Center, 14th and California Street entrance

WHEN: Thursday, January 28, 8:30 a.m.

WHO: – Colorado Governor Bill Ritter
– Denver Mayor John Hickenlooper
– VISIT DENVER President & CEO Richard Scharf
– SIA Board Chair Mike Carey
– Colorado Ski Country U.S.A. Board Chair Dave Bellack
– Winter Park Resort President Gary DeFrange

WHY: The SIA Snow Show is bringing 18,000 delegates to the Mile High City for the world’s largest snow sports trade show, the first year of an 11-year commitment. The show will bring $30 million of spending to Denver at a traditionally slow time for the hospitality industry.

VISUALS: Governor Ritter and Mayor Hickenlooper will be dressed in snow sports attire as they cut a ribbon draped between slalom flags to open the show.

TV crews and photographers will be able to photograph the dramatic entrance of 17,000 delegates entering the show floor. The trade show is not open to the general public.

The SIA Snow Show itself highlights some of the latest trends and innovations in the winter sports industry while showcasing the importance of the $3 billion industry to the U.S. and Colorado’s economy. A number of Show attendees, representing manufacturers, retailers, resorts and nonprofits have joined forces with government agencies and politicians to promote the benefits of getting youth involved in winter sports activities.

On Saturday, January 30, member organizations of the burgeoning Recreation Outdoor Initiative (ROI) movement, sponsored by SIA, will host the first National Youth Summit. Member organizations of the ROI currently combine to ensure 50,000 youth are involved in winter sports each season, and the focus will be to double the effort so that one million youth are involved in winter sports by 2020.

Hundreds of Denver students who have participated in winter sports programs will gather at the Colorado Convention Center to listen to speakers discuss the importance of getting more youth in winter sports activities, before departing to enjoy the day skiing and snowboarding at Copper Mountain and Keystone Resort.

Speakers for the Youth Summit include former and current heads of SIA and National Ski Areas Association, who will discuss efforts by manufacturers, retailers and resorts to get kids in winter sports. All speakers and high profile attendees will be made available for questions by the media following the event.

In addition to raising awareness on the importance of getting kids into winter sports, the Youth Summit serves as a celebratory capstone for sixteen states that declared January “Learn a Snow Sport Month.”

For more information, contact Arn Menconi at 970.390.4844, or at AM@sosoutreach.org.