SAN LEANDRO, California — January 7, 2009 — The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced snowboarder David Carrier-Porcheron, commonly known as DCP, has joined its athlete team. The North Face has a team of more than 60 professional global athletes which includes snowboarders, skiers, rock climbers, mountaineers, and endurance runners.

“DCP embodies the passion of The North Face,” said Aaron Carpenter, Vice President of Marketing for The North Face. “Not only does he inspire others to explore, he is paving the way for future generations. He pushes the envelope with his riding style, and remains rooted to his outdoor and environmental passions.”

The North Face rider DCP (c) The North Face.

DCP has been snowboarding for more than 18 years. He has starred in films by Kingpin, Treetop, The Gathering Collective and Mack Dawg Productions. In addition DCP has been featured on the Weather Channel’s popular show, “Epic Conditions.” Though filming is his primary focus, DCP still enjoys competition. He took third place in the 2008 Quicksilver Natural Selection: All Mountain Invitational at Jackson Hole.

A world-renowned rider, DCP has an arsenal of freestyle skills that he currently brings with him into the backcountry, where he spends most of his snowboard season.

“Change is good and very exciting,” said DCP. “It is a perfect alignment to work with a company that focuses its products on what snowboard athletes need and demand. I will be working alongside The North Face’s RD&D teams to help develop and create advanced products and collections.”

Canadian-born DCP splits his time between Squamish, British Columbia, Vail, Colorado, and Costa Rica, with his wife and daughter. An avid surfer, with the 2008 Quebec Open title (surfing) under his belt, DCP also skateboards and mountain bikes. Inspired by deep powder, big cliffs and bluebird powder days with the backcountry to himself, he takes his love of snow and outdoors and translates his passion to the environment. Committed to preserving the places he, his friends and family enjoy, DCP works to plant trees and off-set carbon footprints.

“The North Face athlete team as a whole is beyond inspiring,” said DCP. “I’m stoked to start the next chapter alongside these legendary athletes.”

For 40 years The North Face has teamed up with the world’s finest mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers who have defined the limits of what is humanly possible. The North Face Athlete team works closely with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products.

For more information on The North Face rider DCP, and The North Face athlete team, check out www.thenorthface.com

About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.

Burton It's Always Snowing Somewhere

It’s Always Snowing Somewhere features scenes from a never-ending winter with the Burton team traveling from the southern to northern hemisphere, from Alaska to Argentina with action footage from Shaun White, Terje Haakonsen, Natasza Zurek, Gigi Rüf, JP Solberg, Heikki Sorsa, Nicolas Müller, Tadashi Fuse, Frederik Kalbermatten, Jeremy Jones, Jussi Oksanen, DCP, Mads Jonsson, Trevor Andrew, Keegan Valaika, Kevin Pearce, Danny Davis, Kazuhiro Kokubo, Mikkel Bang, Mikey Rencz and Peetu Piiroinen.

It’s Always Snowing Somewhere features scenes with the Burton team traveling the northern hemisphere, from Austria to Alaska. The movie features action footage from Shaun White, Terje Haakonsen, Natasza Zurek, Gigi Rüf, JP Solberg, Heikki Sorsa, Nicolas Müller, Tadashi Fuse, Frederik Kalbermatten, Jeremy Jones, Jussi Oksanen, DCP, Mads Jonsson, Trevor Andrew, Keegan Valaika, Kevin Pearce, Danny Davis, Kazuhiro Kokubo, Mikkel Bang, Mikey Rencz and Peetu Piiroinen. Be sure to stick around after the movie premiere for the after-party featuring Trouble Andrew.

Burton It's Always Snowing Somewhere in Denver

Come on down to the Burton Movie Tour Denver stop. Check it out:

Ogden Theatre
All Ages, $10 at the door
935 E. Colfax Ave
Denver, CO

7pm Doors
7:30pm – 8:30pm Autograph Session
8pm – 9pm Movie Premiere
9pm – 10pm Bad Ideas
10pm – 11pm Trouble Andrew

For more information, check out http://www.burton.com/movie for tour updates and details on individual stops, including after-parties, bands, bowling, autograph signings and athletes attending.

Buy your tickets @ Ticketmaster.com

It’s Always Snowing Somewhere features scenes with the Burton team traveling the northern hemisphere, from Austria to Alaska. The movie features action footage from Shaun White, Terje Haakonsen, Natasza Zurek, Gigi Rüf, JP Solberg, Heikki Sorsa, Nicolas Müller, Tadashi Fuse, Frederik Kalbermatten, Jeremy Jones, Jussi Oksanen, DCP, Mads Jonsson, Trevor Andrew, Keegan Valaika, Kevin Pearce, Danny Davis, Kazuhiro Kokubo, Mikkel Bang, Mikey Rencz and Peetu Piiroinen.

Burton It's Always Snowing Somewhere

Come on down to the Burton Movie Tour Los Angeles stop. Check it out:

Autograph Session
5pm – 7pm @ Burton LA Flagship Store (All Ages)
8175 Melrose Ave
Los Angeles, CA

Movie Premiere
9pm @ Pacific Design Center (Doors at 7:30pm, All Ages)
Silverscreen Theatre
8687 Melrose Ave
West Hollywood, CA

After Party
11pm @ The Spanish Kitchen (21+)
826 N La Cienega Blvd
Los Angeles, CA 90069

For more information, check out burton.com/movie for tour updates and details on individual stops, including after-parties, bands, bowling, autograph signings and athletes attending.

Read and write reviews of It’s Always Snowing Somewhere, right here on SBG

Burton It's Always Snowing Somewhere

The movie features action footage from Shaun White, Terje Haakonsen, Natasza Zurek, Gigi Rüf, JP Solberg, Heikki Sorsa, Nicolas Müller, Tadashi Fuse, Frederik Kalbermatten, Jeremy Jones, Jussi Oksanen, DCP, Mads Jonsson, Trevor Andrew, Keegan Valaika, Kevin Pearce, Danny Davis, Kazuhiro Kokubo, Mikkel Bang, Mikey Rencz and Peetu Piiroinen.

It’s Always Snowing Somewhere premiere dates and locations:

10/16/2008 – Calgary, Alberta

10/17/2008 – Toronto, Ontario

10/18/2008 – Boston, Mass.

10/19/2008 – New York, N.Y.

10/20/2008 – Chicago, Ill.

10/21/2008 – Denver, Colo.

10/22/2008 – Salt Lake City, Utah

10/23/2008 – Portland, Ore.

10/24/2008 – Los Angeles, Calif.

10/25/2008 – Reno, Nev.

10/30/2008 – Burlington, Vt.

For more information, check out burton.com/movie for tour updates and details on individual stops, including after-parties, bands, bowling, autograph signings and athletes attending.

Check out reviews of It’s Always Snowing Somewhere, right here on SBG

It's Always Snowing Somewhere Artwork

It’s Always Snowing Somewhere features scenes from a never-ending winter with the Burton team traveling from the southern to northern hemisphere riding parks, pipes, pow, big mountain lines and jibs from Alaska to Argentina. The movie features action footage from Shaun White, Terje Haakonsen, Natasza Zurek, Gigi Rüf, JP Solberg, Heikki Sorsa, Nicolas Müller, Tadashi Fuse, Frederik Kalbermatten, Jeremy Jones, Jussi Oksanen, DCP, Mads Jonsson, Trevor Andrew, Keegan Valaika, Kevin Pearce, Danny Davis, Kazuhiro Kokubo, Mikkel Bang, Mikey Rencz, Peetu Piiroinen and the Smalls Team, Burton’s crew of riders that range from six to 14 years old.

It’s Always Snowing Somewhere will retail for $29.99 in the United States. VAS Entertainment, a market leader in the distribution of action sports DVDs, is currently distributing the movie worldwide to specialty shops and national retailers.

This fall, Burton will bring the riders starring in the film to cities in North America, Europe and Asia for movie screening parties and autograph signings. Stay tuned for details about the It’s Always Snowing Somewhere movie tour.

About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts.  In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit http://www.burton.com.

“Thanks in Advance” features tons of killer footage collected over the past year from the team’s adventures in the North Cascades, Winter Park and Mt. Baker among other enviable locations. In addition to Keegan Valaika slaying Denver’s rails, be sure to check out Nicolas Müller thrashing the backcountry. The video also features impressive footage from the Burton women’s team, including Elena Hight, Kelly Clark and Victoria Jealouse. Shred scenes from The Stash run at Northstar-at-Tahoe and antics from last spring’s Get Off On the Bus Tour also highlight the video. The Smalls Team earned some screen time as well with 14-year-old riders Ben Watts and Hans Mindnich scoring some great shots.

Come on down to the Burton World Tour Seattle stop. Some of the best riders in the world will be in town to sign autographs, hang out and throw down. Check it out:

Video Premiere/Autograph Session/After Party
6:30pm-12am @ Neumo’s (All Ages- $8 at the door)
925 E. Pike Street
Seattle, WA 98122

For more information on the World Tour check out www.burtonworldtour.com for tour updates and details on individual stops, including after parties, bands, autograph signings and athletes attending.

“Thanks in Advance” features tons of killer footage collected over the past year from the team’s adventures in the North Cascades, Winter Park and Mt. Baker among other enviable locations. In addition to Keegan Valaika slaying Denver’s rails, be sure to check out Nicolas Müller thrashing the backcountry. The video also features impressive footage from the Burton women’s team, including Elena Hight, Kelly Clark and Victoria Jealouse. Shred scenes from The Stash run at Northstar-at-Tahoe and antics from last spring’s Get Off On the Bus Tour also highlight the video. The Smalls Team earned some screen time as well with 14-year-old riders Ben Watts and Hans Mindnich scoring some great shots.

Come on down to the Burton World Tour Calgary stop. Some of the best riders in the world will be in town to sign autographs, hang out and throw down. Check it out:

Video Premiere/Autograph Session
9pm-11pm @ The Uptown Stage & Screen (All Ages)
612 8th Avenue SW
Calgary, AB

After Party
11pm-2am @ Marquee Room (19+)
612 8th Avenue SW
Calgary, AB

For more information on the World Tour check out www.burtonworldtour.com for tour updates and details on individual stops, including after parties, bands, autograph signings and athletes attending.

“Thanks in Advance” features tons of killer footage collected over the past year from the team’s adventures in the North Cascades, Winter Park and Mt. Baker among other enviable locations. In addition to Keegan Valaika slaying Denver’s rails, be sure to check out Nicolas Müller thrashing the backcountry. The video also features impressive footage from the Burton women’s team, including Elena Hight, Kelly Clark and Victoria Jealouse. Shred scenes from The Stash run at Northstar-at-Tahoe and antics from last spring’s Get Off On the Bus Tour also highlight the video. The Smalls Team earned some screen time as well with 14-year-old riders Ben Watts and Hans Mindnich scoring some great shots.

Come on down to the Burton World Tour Denver stop. Some of the best riders in the world will be in town to sign autographs, hang out and throw down. Check it out:

Video Premiere/Autograph Session/After Party – 10/4
7pm-12am @ Ogden Theater (All Ages)
935 E. Colfax Ave.
Denver, CO 80218

For more information on the World Tour check out www.burtonworldtour.com for tour updates and details on individual stops, including after parties, bands, autograph signings and athletes attending.