BURLINGTON, VT (November 23, 2011) — This past weekend, top international snowboarders like Ethan Deiss, Dylan Alito, Zak Hale, Stevie Bell, Alex Andrews and Jamie Nicholls took their rail skills to the streets of Tokyo for the first ever Burton Rail Days competition at the Roppongi Hills Arena. Presented by MINI, Burton Rail Days drew the largest crowd ever recorded at the venue, with over 3,000 people packed around the rail set-up to watch some of the world’s best street snowboarders in action.

“With Burton Rail Days, we wanted to bring a legitimate exhibition of urban riding to the center of Tokyo,” said Greg Dacyshyn, Chief Creative Officer at Burton Snowboards. “Roppongi Hills Arena is an iconic destination in Tokyo, and seeing this urban center transformed into a full winter festival with music, kids snowboard lessons and a world-class rail competition was incredible. It was a next-level event and everyone from the riders to the crowd had an amazing time.”

The rail jam competition kicked off with a total of 17 riders competing in a 45-minute jam format for eight spots in the knock-out round. Once the eight best riders made the cut, the action heated up with riders competing in a head-to-head format.

When the finals got underway, the field was narrowed down to Jamie Nicholls, Dylan Alito, Ethan Deiss and Shoma Takao. Jamie and Dylan went head-to-head to battle for first and second place, while Ethan and Shoma went head-to-head to duke it out for third and fourth place. Each rider had three chances to pull off his best runs.

In the end, it was Jamie Nicholls from Great Britain who won the entire event with two super strong runs: one that included a frontside boardslide 270 out on the down rail and another run that included a frontside boardslide change-up boardslide on the down rail. Dylan Alito came in second place with a frontside boardslide on the ledge and a second run that included a hardway frontside 270 frontside boardslide on the ledge. Ethan Deiss claimed third place with a frontside 180 switch nosepress and a second run that included a frontside 270 frontside boardslide to fakie – both on the down rail. And Shoma earned fourth place with a transfer 50-50 on the kink rail in one run and a transfer boardslide on the kink rail in his other high-scoring run.

Jamie Nicholls had this to say about his win, “When they announced that I won, I honestly couldn’t believe it, especially because there were so many amazing riders there and everyone smashed it,” said Jamie. “The crowd was amazing – let’s just say that I love Japan, Tokyo and everyone there.”

The riders definitely shared Jamie’s thoughts on competing in Japan and were all super happy to be in Tokyo with a good crew. After the competition wrapped up, the record-breaking crowd all stayed for a free concert by one of Japan’s favorite artists, MINMI, who is known for her diverse skills and artistry as a singer, songwriter and performer.

2011 Burton Rail Days: Final Results

1.     Jamie Nicholls (GBR) NIKE 6.0 – $15,000

2.     Dylan Alito (USA) VOLCOM – $8,000

3.     Ethan Deiss (USA) BURTON – $4,000

4.     Shoma Takao (JPN) FORUM – $2,000

About Burton 
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts.  In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.

About MINI
The MINI brand is represented by 1,320 dealers in more than 90 countries. Since 2001, over 2 million MINI, MINI Convertible, MINI Clubman and MINI Countryman models have been sold. As the presenting partner of the Burton Global Open Series, MINI will be supporting the renowned snowboard manufacturer for the second year in 2011/12.

Follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard

Burton Rail Days Brings Top Snowboarders to Tokyo’s Biggest Rail Event

BURLINGTON, VT (November 3, 2011) — In just over two weeks, top street rail snowboarders like Ethan Deiss, Stevie Bell, Cameron Pierce and Dylan Alito will head to Japan for the first ever Burton Rail Days competition, taking place on November 19, 2011 in Tokyo at the Roppongi Hills Arena. Presented by MINI, Burton Rail Days gives the city of Tokyo the rare chance to see some of the world’s best street snowboarders in action at a FREE outdoor event that will also include an exclusive musical performance by MINMI, one of Japan’s favorite singer/songwriters.

Beginning at 5:00 pm, the Burton Rail Days competition will start with 16 top invited riders throwing down on the biggest rail feature ever constructed for a snowboard event in Tokyo. Built by the world’s leading snow park and halfpipe designers, Snow Park Technologies, the Burton Rail Days course is designed to look like an actual street corner, complete with street lamps, stairs, handrails, a brick façade and a mailbox to session. There’s also a quarterpipe at the top of the stair set for riders to drop in from, and urban features like cement ledges give the riders plenty of room to get creative. Internationalstreet rail masters Stevie Bell, Cameron Pierce, Wojtek Pawlusiak, Ethan Deiss, Zak Hale, Dylan Alito, Zac Marben, Ludwig Lejkner, Mike Casanova, Scott Stevens, Jamie Nicholls, Marc Swoboda, Denis Leontyev, Forest Bailey and Japan’s own Kotaro Kamimura will all compete at the Burton Rail Days for a first place prize of $15,000.

“I’m super stoked to head over to Tokyo for the Burton Rail Days event,” said Burton team rider Ethan Deiss. “I’ve seen a few drawings of the set up, and it looks really solid. Just hanging out in Tokyo is so much fun, let alone getting to snowboard in the city and compete in a rail contest. It’s going to get crazy.”

Prior to the big show, Burton Rail Days will open to the public at 12:00 pm on Saturday, November 19 with a free Burton Riglet Park where kids 12 and under can snowboard on mini park features like rails, ramps and boxes. Burton will have snowboards, boots and bindings on hand for kids to borrow at no cost, and there will be real snow to ride on. Also just for kids, MINI is creating a kids corner right next to the Burton Riglet Park that will feature fun activities to keep little groms happy.

And finally, after the day’s events are over and the Burton Rail Days winner is declared, Japanese artist MINMI will take center stage Saturday night with a FREE live performance for all attendees. Known for her diverse skills and artistry as a singer, songwriter and performer, MINMI was the first Asian artist to be nominated as a ‘Breakthrough Artist’ at the 2006 Soca Awards held in New York.

To get a feel for what the Burton Rail Days event is all about, check out the video at:

If you can’t make it to Tokyo to see Burton Rail Days in person, be sure to watch the event live on Facebook.com/burtonsnowboards and Redbull.tv on November 19 starting at the following times: 4:30pmJST/8:30amCET/2:30amEST/11:30pmPST(Friday 11/18).

About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermontbarn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.

About MINI
The MINI brand is represented by 1,320 dealers in more than 90 countries. Since 2001, over 2 million MINI, MINI Convertible, MINI Clubman and MINI Countryman models have been sold. As the presenting partner of theBurton Global Open Series, MINI will be supporting the renowned snowboard manufacturer for the second year in 2011/12.

Follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard

Burton Snowboards and Lucasfilm Bring the Force to the Mountain with Limited Edition Star Wars™ Snowboards and Youth Helmet
BURLINGTON, VT (November 7, 2011) Burton Snowboards and Lucasfilm have come together this winter to bring Star Wars™ snowboard gear to groms everywhere. Just in time for the holidays, Burton is offering a super limited run of two new youth snowboarding products inspired by Star Wars, including a RED youth helmet called the ‘Avid Grom R2-D2’ and a limited edition series of Chopper Star Wars™ snowboards for kids.
The Force is definitely with the new Avid Grom R2-D2 helmet, which is designed after everyone’s favorite droid sidekick, and features a lightweight in-molded polycarbonate shell. The collectible new RED helmet also includes the Spin Fit System that allows riders to easily adjust the fit and helmet’s circumference. Other standard features include Airvanced Ventilation™ to customize venting and a goggle gasket to keep goggles in place. Little groms can impersonate the classic Star Wars character both on and off the mountain since the helmet can be worn on snow, for skateboarding or on bike rides. Available in limited quantities starting November 15th in Burton Flagship stores and snowboard shops around the globe, the helmet is the perfect gift for Star Wars fans.

Available now is the series of limited-edition, youth-sized Chopper snowboards that showcase eight different iconic images from the original Star Wars trilogy, including Yoda, Darth Vader, Luke Skywalker and the original movie poster. The Chopper Star Wars™ youth snowboards come in small sizes that range from 80 cm to 130 cm long. Offering the softest flex possible and lifted edges all the way around, the Chopper allows even the lightest riders to master balance and board control. In addition, the three smallest sizes in the series come complete with grippy foot pads and the Riglet Board Reel accessory, so parents can tow their youngest rippers around until they’re ready to rock bindings.
The Chopper Star Wars™ board series is available now for a suggested retail price of $189.95 each. The Avid Grom R2-D2 Helmet is arriving in stores in mid-November with a suggested retail price of $99.95. Both are available in super limited quantities at Burton Flagship stores and local dealers worldwide.

About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.
Lucasfilm, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.
Follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard

Sick Airness Hits NYC with Burton’s Standing Sideways Premiere

Burton Snowboards hit NYC last night for the big apple premiere of their new movie, Standing Sideways. The snowboard company’s latest flick proved to be a crowd pleaser as more than 1,000 fans and snowboarders showed up to see it on the big screen at SantosParty House.

The night was filled with non-stop action, with the Burton team kicking things off with a signing at the Burton Flagship Store in Soho. Terje Haakonsen, Mark Sollors, Mikey Rencz, Kazuhiro Kokubo, Danny Davis, Jack Mitrani, Mark McMorris, Mikkel Bang, Jussi Oksanen and Ethan Deiss were all on deck there to meet fans, take photos and sign autographs.

From there it was go-time, with the premiere of the movie at Santos. With a packed and raucous house, the screening was even more amplified by the film’s killer sound track which boomed on the club’s legendary audio system. After the movie, it was on with Holy Ghost! taking center stage as the start of what would be an insane musical lineup that also featured Roofeeo (TV on the Radio), Uncle Mike, Jasmine Solano and Smoke L.E.S.

Definitely an amazing night all around, and today the team keeps the party going as they head north for the premiere in Toronto.

To get your own copy of Standing Sideways, check out your local snowboard retailer or download it on iTunes

Burton Snowboards and Carhartt WIP Team up on 2012 Outerwear Collaboration

BURLINGTON, VT (October 10, 2011) Burton and Carhartt WIP officially launched their new 2011/2012 product collaboration today, with the arrival of co-branded outerwear in select stores around the world.

This is the second project between the two brands, and for 2011/2012 the partnership includes a jacket and pant in a collaborative Burton x Carhartt WIP signature design, blending the technical performance of Burton with the utility-driven workwear look iconic to Carhartt.

The Burton x Carhartt WIP jacket is based off of one of Carhartt’s most popular and rugged designs, aptly called the Traditional. For this project, the special co-branded edition is constructed from a double layer GORE-TEX® Performance Oxford shell featuring fully taped seams protected by 13 mm GORE-SEAM® tape. Further, the authentic work style cut of the Traditional has also been modified, to create a better streetwear silhouette and overall snowboard fit. Other design features include a removable contour hood and corduroy detailing, as well as chest and hand warmer pockets.

The Burton x Carhartt WIP pant is modelled after Carhartt’s classic Single Knee pant, also slightly modified by the collective design team for a better snowboard meets streetwear fit. Fabrication on the pant is also second to none, featuring the double layer GORE-TEX® Performance Oxford shell and GORE-TEX® taped seams. The Burton x Carhartt WIP jacket and pant can be connected via a removable waist gaiter with jacket-to-pant interface for added protection. Both pieces are offered with Burton’s lifetime guarantee.

Available in traditional Carhartt Brown or Black, the Burton x Carhartt WIP jacket and pant are available starting today in key Burton Flagship stores, Carhartt stores and select retailers.

About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermontbarn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.

Follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard

Anon Optics Introduces New Goggles & Digital Tools for 2012

BURLINGTON, VT (October 6, 2011) For over ten years, anon optics has created progressive goggle styles that give snowboarders a clear perspective of the mountain. Now for winter 2012, anon is pleased to expand its collection to include two brand new goggle sizes/styles: the large-framed Comrade and the youth-specific Tracker.

First up is the Comrade, which features the largest profile frame in the line. With a frame height of 101 mm, the Comrade provides a huge viewing area, making it easier to see it all and send it into orbit. In addition to its large size, the Comrade’s Spherical Lens mimics the curvature of the human eye for superior optics in all directions. Available in 23 different frame color and lens tint styles, the Comrade is the top choice of anon pro riders likeBode Merrill, Johnnie Paxson and Nic Sauve.

While the new Comrade is the largest frame in the anon line, the all new youth-specific Tracker goggle is the smallest. With a frame height of 83 mm, the Tracker is an ideal goggle style for kids. Lightweight and durable, theTracker also features full perimeter channel venting for clear, fog-free vision in every condition. Kid-friendly colorways like ‘Rasta’, ‘Guts N Glory’, ‘Cupcake’ and ‘Wild Rumpus’ give groms plenty of options when it comes to choosing their favorite Tracker style.

To showcase the entire 2012 anon goggle line, the brand created two new digital tools: the re-designed anonoptics.com (live now) and an updated version of the anon app (coming this fall). The new anon website features more video content and product discovery tools than ever before, giving users a super dynamic way to explore the brand’s diverse goggle line. Anonoptics.com also offers an exciting new feature called ‘Color Bomb’, which lets users sort goggle styles by color. The new Color Bomb feature will also be available on anon’s updated iPhone app called ‘Look Better, See Better’, which was announced this week and will be available later this fall.

Also updated on the re-designed website is anon’s exclusive Lens Visualizer tool, which now features new video content so riders can watch point-of-view footage of someone riding powder, pipe or park through different anon goggle lens tints. This first-of-its-kind interactive tool is only available from anon and allows users to virtually experience what the mountain looks like through different goggle lenses.

To check out the entire 2012 anon line, head to www.anonoptics.com where users can get to know the product, the team, and download the current anon app for iPhone and iPad users. Also be sure to check out the anon video at: http://www.youtube.com/watch?v=6kxhzMC_DRc

Anon Optics: Look Better, See Better
Founded by Burton Snowboards in 2001, anon goggles provide optimal vision for every winter weather condition. From progressive design concepts to technical executions, anon ensures that every goggle meets the demands of the top snowboarders in the world. For more information on anon, stop by your local snowboard shop, a Burton flagship store or visit www.anonoptics.com.
Follow anon news at twitter.com/anonoptics and facebook.com/anonoptics

Burton Welcomes Pro Snowboarder John Jackson to the Team

BURLINGTON, VT (September 30, 2011) As the grand finale to Burton’s annual fall
meeting today, the company announced that pro snowboarder John Jackson will now
ride for Burton, representing both hardgoods and softgoods. Burton employees, team
riders and industry guests were the first to hear the news, breaking out in cheers and
applause all around as John joined his fellow Burton pro riders on stage.

John is widely recognized as one of the most dynamic riders in the world and makes
it look easy to dominate backcountry terrain. At this year’s TransWorld Riders’ Poll
Awards, John became the first snowboarder in history to win ‘Video Part of the Year’
twice. And he didn’t stop there. John also took home his second consecutive ‘Rider
of the Year’ award. This year, John continues to blow minds with his part in the highly
acclaimed movie, Art of Flight.

Now that he’s riding for Burton, John will keep doing what he does best – snowboard
and film video parts. Like all Burton team riders, John will also now play an instrumental
role in developing and testing Burton product, including Burton’s [ak] outerwear line,
Custom series snowboards, SLX boots and Diode EST bindings.

“It’s rad to be a part of such an insane company and team who’ve paved the way in
snowboarding since the beginning,” said John Jackson. “I can’t wait for the snow to fly to
test out some new gear and let ‘er rip. It’s an honor.”

This weekend, John will be celebrating his news by joining the team and the entire
company at the annual Fall Bash, hosted by Burton owners Jake and Donna Carpenter.

Welcome to Burton, John! http://youtu.be/xn5cjjst5tM

About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn.
Since then, Burton has fueled the growth of snowboarding worldwide through its
groundbreaking product lines, its team of top snowboarders and its grassroots efforts
to get the sport accepted at resorts. In 1996, Burton began growing its family of brands
to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s
headquarters are in Burlington, Vermont with offices in California, Austria, Japan and
Australia. For more information, visit www.burton.com.

Follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard

RED Gets Ready for Winter with New 2012 Helmets & Website

BURLINGTON, VT (September 22, 2011) With summer winding down and the first hints of snow starting to fall in some lucky locations, the snowboarding season is definitely getting closer. In anticipation of winter, RED is moreready than ever before with a recently updated site at www.redprotection.com and a new line of helmets arriving in local shops now.

The 2012 RED line features 15 different helmet styles for men, women and kids, including three brand new models: the Force, Drift and HI-FI helmet featuring MIPS™. Thanks to its high-tech DRYRIDE Ultrawick ™ lining, the all new Force helmet has next-level venting, making it the top choice of RED team rider Ryland Bell for his hiking and freeriding exploits. For women riders, RED introduces the Drift. Backed by RED team rider Annie Boulanger, the all new2012 Drift helmet packs women’s-specific performance and comfort into one stylish package. And also new for 2012, RED offers a version of the popularHI-FI helmet that features the unique MIPS™ technology, which was developed to reduce brain injuries by imitating the brain’s low-friction layer.

In addition to these new products, RED is also introducing a new collaboration between RED and the goggle brand anon called a2 = anon alignment. a2 is a special collection of team endorsed RED helmets and anon goggle combinations that have been paired together for optimal style, fit and airflow ventilation.

To view the entire 2012 RED product line, head over to www.redprotection.com, where users can check out in-depth product details and an all-new RED team section that features videos, bios, Q&As, photos and the playlists that RED pro riders listen to in their helmets.

To learn more about RED, be sure to visit www.redprotection.com and check out this short RED 2012 video at http://youtu.be/_pzgJaDlvGI

About RED
RED has been the choice helmet brand of the best snowboarders in the world since it was founded by Burton Snowboards in 1996. RED specializes in fusing protection with performance, giving riders the confidence to progress. The components of every RED helmet work together to provide the best in style and comfort. For moreinformation on RED, stop by your local snowboard shop, a Burton flagship store or visit www.redprotection.com.

Follow RED at twitter.com/REDprotection and facebook.com/REDprotection

Denver Catches Sick Airness with Burton’s World Premiere of Standing Sideways

BURLINGTON, VT (September 16, 2011) Last night, sick airness spread through the city of Denver where the global premiere of Burton’s new movie,Standing Sideways took place. The iconic Ogden Theatre was fully packed with over 1,500 snowboarders, shop staff, dealers and friends – all there to enjoy the very first screening of Burton’s latest snowboard film.

Burton team riders Jussi Oksanen, Mark Sollors, Keegan Valaika, Jeremy Jones, Ethan Deiss, Mikey Rencz, Kazuhiro Kokubo, Danny Davis, Jack Mitrani, Mark McMorris, Alex Andrews and Kevin Pearce were all on deck, rolling up in style accompanied by 13 sassy sick airness attendants. After their arrival, the entire team sat down for a serious signing, hooking up photos and autographs for all the attendees.

After that it was show time, and with Mother Nature delivering the first snow in Colorado that day the crowd was especially pumped to watch some great riding and Standing Sideways delivered. From Mark McMorris making snowboard history by landing the first Cab triple cork 12, to Jussi Oksanen crawling out from an avalanche, only to return to the very same spot a few days later to stomp a switch backside 9, the movie is definite entertainment from start to finish. Add in the insane soundtrack and plenty of ‘behind the scenes’ rider antics, and the whole vibe of fun and snowboarding is complete.

“I was stoked to be a part of the world premiere of Standing Sideways,” said Burton team rider Jussi Oksanen.  “It has been a while since Burton has created a core movie, and it was great to see the amazing fan reaction to the hard work we put into it. It’s cool to see the variety of riders, styles and locations – there really is something for everyone in this film.” 

After plenty of applause, the movie wrapped up and everyone headed over to Casselman’s Bar where a lineup of live bands performed, including EVS, Sammy T, Sunsquabi and Broken Tongues.

Following an awesome night in Denver, the Standing Sideways world tour now begins, with Burton riders hopping on a plane bound for Antwerp, Belgium to kick things off on Saturday, September 17. The movie tour will make its way around Europe, ending in Moscow on Friday, September 30th, and then it heads back to North America for more tour stops from October 5-15. Finally, the tour will wrap up in Japan in late October. A list of confirmed Standing Sideways tour stops is below and additional details about the tour can be found at www.burton.com/movie  

Standing Sideways Tour Dates:

EUROPE

Saturday, Sept. 17                  Antwerp (Belgium)

Monday, Sept. 19                    Barcelona (Spain)

Tuesday, Sept. 20                   Annecy (France)

Thursday, Sept. 22                 Milan (Italy)

Friday, Sept. 23                       Innsbruck (Austria)

Saturday, Sept. 24                  Zürich (Switzerland)

Tuesday, Sept. 27                   Prague (Czech Republic)

Wednesday, Sept. 28             Munich (Germany)

Thursday, Sept. 29                 Warsaw (Poland)

Friday, Sept. 30                       Moscow (Russia)

 

NORTH AMERICA

Wednesday, Oct. 5                 Salt Lake City, UT            

Thursday, Oct. 6                     Newport, CA

Friday, Oct. 7                          Seattle, WA

Saturday, Oct. 8                      Vancouver, BC

Sunday, Oct. 10                      Minneapolis, MN

Monday, Oct. 11                      Montreal, QC

Wednesday, Oct. 12               Burlington, VT      

Thursday, Oct. 13                   New York, NY

Saturday, Oct. 15                    Toronto, ON

 

JAPAN

Dates/locations coming soon to www.burton.com/movie

 

If you can’t make it to one of the tour stops above, be sure to pick up a copy of Standing Sideways at your local snowboard shop or download it on iTunes here: Burton Snowboards: Standing Sideways

 

About Burton 
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts.  In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan andAustralia. For more information, visit www.burton.com.

Follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard