John Jackson has joined the Burton team, rocking both hard and softgoods for the big B.
“It’s rad to be a part of such an insane company and team who’ve paved the way in snowboarding since the beginning,” said John Jackson. “I can’t wait for the snow to fly to test out some new gear and let ‘er rip. It’s an honor.”
John was the first snowboarder in history to win the Transworld Reader Poll ‘Video Part of the Year’ twice, and he also took home his second consecutive ‘Rider of the Year’ award. This year, John continues to blow minds with his part in the highly acclaimed movie, Art of Flight.
John will also join the rest of the Burton team in developing and testing Burton product, including Burton’s [ak] outerwear line, Custom series snowboards, SLX boots and Diode EST bindings.
Burton Welcomes Pro Snowboarder John Jackson to the Team
BURLINGTON, VT (September 30, 2011) As the grand finale to Burton’s annual fall
meeting today, the company announced that pro snowboarder John Jackson will now
ride for Burton, representing both hardgoods and softgoods. Burton employees, team
riders and industry guests were the first to hear the news, breaking out in cheers and
applause all around as John joined his fellow Burton pro riders on stage.
John is widely recognized as one of the most dynamic riders in the world and makes
it look easy to dominate backcountry terrain. At this year’s TransWorld Riders’ Poll
Awards, John became the first snowboarder in history to win ‘Video Part of the Year’
twice. And he didn’t stop there. John also took home his second consecutive ‘Rider
of the Year’ award. This year, John continues to blow minds with his part in the highly
acclaimed movie, Art of Flight.
Now that he’s riding for Burton, John will keep doing what he does best – snowboard
and film video parts. Like all Burton team riders, John will also now play an instrumental
role in developing and testing Burton product, including Burton’s [ak] outerwear line,
Custom series snowboards, SLX boots and Diode EST bindings.
“It’s rad to be a part of such an insane company and team who’ve paved the way in
snowboarding since the beginning,” said John Jackson. “I can’t wait for the snow to fly to
test out some new gear and let ‘er rip. It’s an honor.”
This weekend, John will be celebrating his news by joining the team and the entire
company at the annual Fall Bash, hosted by Burton owners Jake and Donna Carpenter.
Welcome to Burton, John! http://youtu.be/xn5cjjst5tM
About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn.
Since then, Burton has fueled the growth of snowboarding worldwide through its
groundbreaking product lines, its team of top snowboarders and its grassroots efforts
to get the sport accepted at resorts. In 1996, Burton began growing its family of brands
to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s
headquarters are in Burlington, Vermont with offices in California, Austria, Japan and
Australia. For more information, visit www.burton.com.
Follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard
