OAKLEY SIGNS NEW TALENT TO GLOBAL WOMEN’S TEAM
Pro Snowboarder Maddy Schaffrick Choose Oakley Eyewear & Apparel to Train & Compete

Oakley, Inc. today announced a new addition to the company’s Global Women’s Team: Olympic-hopeful snowboarder Maddy Schaffrick. Maddy will rely on Oakley’s ability to bridge the gap between form and function enabling her to fulfill her potential on and off of the mountain while simultaneously expressing her own distinctive style.

“Oakley athletes have woven a powerful legacy across a myriad of sports since the brand’s inception in 1975,” said Patrick McIlvain, Oakley VP Global Sports Marketing. “Maddy possesses an uncontainable drive to be on the forefront of sport and style. This makes her exceptional an ambassador for Oakley who will lead the next generation of active women into new territory where performing beautifully is a natural part of everyday life.”

“I’m so excited to be working with Oakley,” said Maddy. “I believe in the products and enjoy that they’re the best combination of technology and style. I am proud to be part of the team!”

Oakley has long been recognized for the superior optical quality of their eyewear. Maddy will benefit from wearing Oakley goggles with High Definition Optics® (HDO®) offering stunning clarity while maximizing peripheral and downward view when she snowboards. Off the hill, the Women’s Active Collection combines technological advancements including HD Polarized® lenses for optimum clarity and Unobtanium® nosepads to prevent slipping, with stylized frames for a line of eyewear that enables athletic women Maddy to be powerfully protected and beautifully decorated at the same time.

Allowing Maddy to continue to add progressive new maneuvers to her already impressive arsenal of tricks, Oakley has redesigned and reinvented their approach to winter outerwear. Now utilizing new materials and a system of modular parts that quickly adapt to changing environments, the brand is able to deliver optimal comfort and performance in all conditions.

When she is not on snowboarding, Maddy can be found pounding the pavement or logging miles on her bike. Regardless the activity she chooses, Oakley’s innovative active apparel elevates performance levels allowing her to do the same. The brand’s advanced O-Form technology maximizes fit, comfort and performance with 4-way stretch that conforms to the body while Oakley’s best in class moisture management system, O HydrolixTM, removes excess moisture to keep her cool and dry during her most intense workouts.

As Oakley continues to perfect the balance of performance and style, athletes like Maddy are poised to play an integral role in shaping the future of Oakley’s Women’s eyewear and apparel for before, during and after sport.

Visit Oakley.com to learn more about the company’s latest advancements in women’s-specific eyewear and apparel and to meet the newest additions to Oakley’s Global Women’s team.

GET READY FOR CHRIS BREWSTER’S FULL PART IN THIRTYTWO’S “AMMO”

LAKE FOREST, CA. (Oct. 20, 2011) – ThirtyTwo has released Chris Brewster’s full part from the brand’s first-ever full-length AM video “AMMO.” With only two more parts of the movie left, watch the Alaskan native, Chris Brewster, as he dominates in his part.

Click here to watch Brewster’s “AMMO” part: http://thirtytwo.com/

No heli, no RED cams, no international flights, no special effects, no big egos, no original soundtracks – “AMMO” is just RAW SNOWBOARDING from ThirtyTwo AMs Chris Brewster, Brandon Hobush, Dylan Alito, Spencer Schubert and friends with pro cameos by Chris Bradshaw, Scott Stevens and Chris Grenier!

ThirtyTwo.com will be dropping a video part from “AMMO” once a week through November 3, but you don’t have to wait until then to see it all. You can either go to your local snowboard shop to buy it today or download it from ThirtyTwo.com for $2.99.

Check ThirtyTwo.com and facebook.com/ThirtyTwo for the latest on the brand and its riders.

About ThirtyTwo:
Established in 1995, ThirtyTwo was created by snowboarders for snowboarders. Rider-owned and privately held since day one, ThirtyTwo has led the snowboard market with new and never before seen innovations in technology, performance, comfort and eco-friendly initiatives. All ThirtyTwo products have been tested and approved by the best snowboarders in the world. For additional information, visit thirtytwo.com.

Burton Welcomes Pro Snowboarder John Jackson to the Team

BURLINGTON, VT (September 30, 2011) As the grand finale to Burton’s annual fall
meeting today, the company announced that pro snowboarder John Jackson will now
ride for Burton, representing both hardgoods and softgoods. Burton employees, team
riders and industry guests were the first to hear the news, breaking out in cheers and
applause all around as John joined his fellow Burton pro riders on stage.

John is widely recognized as one of the most dynamic riders in the world and makes
it look easy to dominate backcountry terrain. At this year’s TransWorld Riders’ Poll
Awards, John became the first snowboarder in history to win ‘Video Part of the Year’
twice. And he didn’t stop there. John also took home his second consecutive ‘Rider
of the Year’ award. This year, John continues to blow minds with his part in the highly
acclaimed movie, Art of Flight.

Now that he’s riding for Burton, John will keep doing what he does best – snowboard
and film video parts. Like all Burton team riders, John will also now play an instrumental
role in developing and testing Burton product, including Burton’s [ak] outerwear line,
Custom series snowboards, SLX boots and Diode EST bindings.

“It’s rad to be a part of such an insane company and team who’ve paved the way in
snowboarding since the beginning,” said John Jackson. “I can’t wait for the snow to fly to
test out some new gear and let ‘er rip. It’s an honor.”

This weekend, John will be celebrating his news by joining the team and the entire
company at the annual Fall Bash, hosted by Burton owners Jake and Donna Carpenter.

Welcome to Burton, John! http://youtu.be/xn5cjjst5tM

About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn.
Since then, Burton has fueled the growth of snowboarding worldwide through its
groundbreaking product lines, its team of top snowboarders and its grassroots efforts
to get the sport accepted at resorts. In 1996, Burton began growing its family of brands
to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s
headquarters are in Burlington, Vermont with offices in California, Austria, Japan and
Australia. For more information, visit www.burton.com.

Follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard

PROTECT OUR WINTERS ADDS NEW BOARD MEMBERS

Winter Sports Nonprofit Strengthens Leadership Team And Elects New Chairman

Pacific Palisades, Calif., August 24, 2011 – Protect Our Winters (POW) announced today that four new members have been
added to the four year-old nonprofit’s Board of Directors. POW was founded in 2007 by pro snowboarder Jeremy Jones, focused
on uniting and mobilizing the winter sports community against climate change.

“We are truly honored that this group has agreed to be part of POW’s leadership. Four years ago, POW was an idea. Now we
have some of the best and the brightest in sports, science, sustainability and business guiding this organization,” said Jeremy
Jones, POW’s Founder.

With climate change an ever-increasing threat to the longevity of winter sports, jobs and the economies of mountain regions,
POW is taking an aggressive approach by strengthening its organizational leadership in key areas, to help it address one of the
most pressing environmental issues of our time.

POW Board Of Directors, New Additions:

Gretchen Bleiler – Olympic Silver Medalist, Four-time X Games Champion and co-founder of Nice Reusables/ALEX Bottle
Penn Newhard – Owner, Backbone Media, Carbondale CO
Naomi Oreskes, Professor of History and Science Studies at the University of California, San Diego
Kristine Stratton, SVP of Operations, Earthjustice

Protect Our Winters has also elected Matt McClain as its Chairman of the Board, effective immediately. Matt is currently the
Director Marketing & Communications, Surfrider Foundation, based in San Clemente, CA and has been a POW Board Member for
two years.

POW Board Of Directors, Current Members:

Matt McClain (Chairman) – Director Marketing & Communications, Surfrider Foundation
Auden Schendler, Vice President, Sustainability, Aspen Ski Company
Strick Walker, Sr. Director, International Brand Communications, Converse
Christina Thomure, Director of Sustainability, Grand Targhee Resort

About Protect Our Winters: Protect Our Winters is the environmental center point of the winter sports community, united
towards a common goal of reducing climate change’s effects on our sport and local mountain communities. With over 40,000
supporters worldwide, POW re-invests contributions in educational initiatives, activism and supporting community-based
initiatives that have tangible results. For more information, visit protectourwinters.org

Introducing a Special Early Release, Gnu “Ladies Choice” The Jamie Anderson Edition

Seattle, WA (September 1, 2011) – Gnu introduces the special, early release of “Ladies Choice” a snowboard designed for and with full input from Jamie Anderson, the world’s most progressive female freestyle rider. Starting this fall in a limited edition run, Gnu shares the snowboard that helped Jamie to win virtually every major slopestyle competition last season. The Ladies Choice blends Jamie’s favorite shapes, flexes and geometries with many of Gnu’s award winning technologies including Magne-Traction, Pickle Tech and C2 Power Banana contours for a proven winning combination.

“It’s amazing! This board is designed for my riding style and everything I like to do,” Jamie says of the Gnu Ladies Choice. “It’s the best board I’ve ever ridden. I couldn’t be happier!”

No woman in the history of snowboarding has dominated slopestyle and freestyle snowboarding to the extent that Jamie has over the past five years. The snowboarders with jobs at Gnu were very excited to work with her to create the ultimate freestyle performance board.

“It’s been amazing to watch Jamie progress over the years and grow into the rider she is today,” says Barrett Christy, Brand Manager for Gnu Women’s. “She has such smooth style, total confidence, and she loves snowboarding. We worked together to blend her favorite shape, flex, and tech into this really fun freestyle board. I can’t wait to see what Jamie does next on her board!”

Jamie spent her summer at home in Tahoe enjoying California’s extended winter and making subtle refinements to the “Ladies Choice” before introducing it to the world. Then she put it to a final test at the New Zealand Open and came away with first place in slopestyle, her fifth title at the contest and the MINI Creative Use of Space award for her half-cab 5-0 to b/s 180. Looking to repeat a TTR World Tour championship for the third straight year, Jamie is leading the tour rankings following this summer’s win.

Technology included:
Pickle Tech: Balance through Asymmetry. Jamie knows there’s a huge difference between your turn mechanics on your toe-side and heel-side edges. Gnu’s Pickle Tech asymmetric sidecuts perfectly balance nature’s asymmetry.

Magne-Traction: Serrated edges give great edge hold, slide boxes and rails with ease and allow Jamie to set up for big park jumps with complete confidence.

C2 Banana Technology: Camber / Banana combination contour gives the best of both worlds. Camber at each end offers stability during big landings and takeoffs at speed, while banana goes between your feet for catch-free freestyle, unreal float in pow and great carving even on hard pack and ice.

Also features: Quasi Glass, AG 1 lightweight, poppy, farmed, sustainable wood core and a sintered base

Available this fall in a Gnu early release, limited run
Msrp $539.95
Sizes 148.5cm and 151.5cm

Easy to ride, maximum performance, hand-built by snowboarders with jobs in the U.S.A.

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Mervin Manufacturing is the leading designer and manufacturer of snowboarding and skateboarding products built at the world’s most environMENTAL snowboard factory by people who ride them. Mervin Manufacturing was founded by snowboarders Mike Olson and Pete Saari in 1977. In an industry where virtually every other snowboard company has moved production to China or offshore, Mervin is the longest running and last major snowboard factory in the U.S.A. Based out of Carlsborg, Washington, between the rugged Olympic and Cascade Mountain Ranges, Mervin is a direct link between riding and manufacturing.