Purchase a Season Pass Labor Day Weekend at Bay Area Any Mountain Stores or the 22nd Annual Heavenly Sports Tent Sale and Receive a $25 Voucher for Immediate Savings on In-Stock Gear

Heavenly Mountain Resort, Calif./Nev. – August 22, 2008 – Heavenly Mountain Resort announced today that Labor Day, September 1, 2008 will be the last day to purchase or renew a 2008 – 2009 Heavenly season pass for just $369, a $130 savings from the $499 price.

Heavenly pass holders get access to Lake Tahoe’s best resort as ranked by SKI and Skiing Magazine readers. With the West Coast’s largest snowmaking system, the highest elevation of any Tahoe resort and the largest fleet of Prinoth350 grooming machines in North America, Heavenly is known to consistently provide the best snow conditions in the Tahoe basin. Now, with the new Olympic Express high-speed lift and several new trails, Heavenly skiers and riders will experience those surface conditions over more terrain in less time.

Heavenly is celebrating Labor Day by offering an extra incentive to prospective pass buyers. Individuals who purchase a Heavenly pass at Any Mountain stores throughout the San Francisco Bay Area during the Labor Day Super Sale or at the 22nd Annual Heavenly Sports Tent Sale at Heavenly’s California Lodge, will receive a $25 voucher to be used with any purchase of $250 or more. The voucher is only valid the day the pass is purchased and may not be combined with any other offer. The hours for the tent sale are Saturday, 9 a.m. to 6 p.m.; Sunday, 10 a.m. to 5 p.m.; and Monday, 10 a.m. to 2 p.m. The hours for the Gondola season pass office during the holiday weekend are Saturday and Sunday, 10 a.m. to 5 p.m.; and Monday, 10 a.m. to 4 p.m.

“At $369, the Heavenly pass is a phenomenal deal for Lake Tahoe’s top resort,” said John Wagnon, Heavenly vice president of Marketing and Sales. “Combining that price with all our improvements and the instant $25 savings makes it a virtual steal and a great way to start the ski or ride season, which will be here sooner than we think.”

Those purchasing a Heavenly pass also receive unlimited half-price tickets at any of Vail’s Colorado resorts including Vail, Beaver Creek, Breckenridge and Keystone. Pass holders also have the opportunity to receive the best travel deals through Heavenly Tahoe Vacations, as well as the option to become a member of the Heavenly Pass Holders Club which offers exclusive tickets to concerts and deals at South Lake Tahoe businesses.

New passes can also be purchased or renewed online at heavenlypass.com or in-person seven days a week from 10 a.m. to 4 p.m., at the Heavenly season pass office located at the Gondola.

For the 2008 – 09 season Heavenly will unveil many new improvements under the 10 year master plan. Skyline Trail from the top of Sky Express leading to Nevada has been re-graded allowing for a faster and easier traverse. East Peak Lodge’s upper deck has been enclosed adding 90 – 100 more indoor seats. Three new gladed trails have been added, two in Ski Ways glades and one in Powderbowl Woods. On the side of transportation, two new bio-diesel buses and two new compressed natural gas buses have been added to the Heavenly fleet; bringing the total to 10 environmentally friendly buses.

Recently named a “World Saver” by Condé Nast Traveler in the category of leadership in environmental protection, Vail Resorts is committed to providing an exceptional experience while acting as a leader in energy conservation. Heavenly is ranked among OnTheSnow.com’s top ten “no-car needed” resorts and therefore an outstanding choice for those who wish to conserve gas and support the environmental movement.

With just a little over eight weeks remaining before Heavenly starts making snow in preparation for the coming season, skiers and riders can save money on the winter gear and apparel they need, as well as a Heavenly pass, at Labor Day Sales across Northern California. In South Lake Tahoe, Heavenly Sports will be hosting the 22nd Annual Labor Day Tent Sale at Heavenly’s

California Lodge parking lot. Overstock of hard and soft goods will be available at drastically reduced prices. Bay Area skiers and riders can take advantage of savings on winter gear and clothing at Any Mountain Stores in Berkeley, Concord, Dublin, San Jose, Redwood City and Corte Madera.

At the Heavenly Tent Sale there will be a raffle hosted by KRLT radio featuring Curtis Fong, “The Guy from Tahoe”. Raffle prizes will be announced at the sale, but will include ski boots, snowboards, skis, helmets and more!

heavenly $369 Heavenly Season Pass Deal Ends Labor Day WeekendAbout Heavenly
Heavenly Mountain Resort is a world-class destination offering guests a one-of-a-kind combination of scenic beauty and exhilarating on-snow experience. Heavenly is a subsidiary of Vail Resorts, Inc., the leading mountain resort operator in the United States. In addition to Heavenly, Vail Resorts, Inc. owns and operates the Colorado mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company’s subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is vailresorts.com and consumer website is snow.com.

For more information on Heavenly Mountain Resort, please visit skiheavenly.com or call 1-800-HEAVENLY.