HOOD RIVER, Ore. (January 19, 2009) – Coming off of its successful TREW RV Tour, TREW is pleased to launch its fall’09/winter’10 outerwear collection to retailers, media and industry insiders at the Outdoor Retailer and SIA Snowsports trade shows, booth numbers BR-609 and F25, respectively.

TREW launched the brand to consumers and select retailers in the beginning of December via an RV tour throughout many western U.S. resorts. Tripp Frey, John and Chris Pew are excited to now introduce the stylish and technical collection to a wider audience of retailers and media at upcoming trade shows. The pieces in the collection are all fabricated with performance-based materials and offered in bright colors all designed to make riding more comfortable, efficient and stylish. TREW uses Gelanots® three-layer laminate fabric on pants and jackets which provides the wearer with 20,000mm waterproof protection and 15,000gm breathability. With advanced binding methods and an extremely flexible, non-porous membrane, Gelanots® laminates offer no delamination and an uncompromising stretch ability that, unlike traditional PTFE membranes, resists tearing and remains waterproof when stretched. In addition to Gelanots®, TREW uses SuperFabric®, a tear and puncture resistant fabric, to reinforce the instep and bottom edge of the pants.

The pant and jacket styles are all fully seam sealed, have YKK Aquaguard® water resistant zippers throughout and have laminated polyester knit reinforcements in the seat, knees, elbows and shoulders to add durability and warmth. The jackets feature a laminated storm skirt with stretch panels that are attachable to TREW pants, a helmet compatible hood with front and back adjustments and a signature TREW collar with a durable water resistant (DWR) fleece lining. Schoeller® woven fabric panels also provide stretch and comfort on needed portions of the outerwear.

The Bellows jacket offers a roomier fit than most traditional alpinist shell and was designed with an uninhibited full range of motion as the first priority. It is a great choice for an all-mountain shredder, as the relaxed fit ensures optimal comfort for long days on the hill. The standout feature on the Bellows is pack-accessible chest pockets that are held flush with elastic bands. The Cosmic is a streamlined, minimalist jacket designed to ensure a lack of unnecessary bulkiness or weight. It is a great all around jacket that can take its wearer off the chair, up the boot pack and through the fresh with no hiccups along the way. Like the Bellows, the Pow-Funk also offers a roomier fit. It has all of the bells and whistles, but setting this jacket apart from the rest is its style. The Pow-Funk is made for the creative side of riding, the type of riding when a rider doesn’t leave just tracks, but also his own signature. TREW’s jackets retail between $459.00 and $479.00.

The Eagle Pant has a roomy cut to provide freedom of movement and comfort. The pant is lightweight but durable enough to withstand long days on the mountain. Whether sitting on the chairlift or sitting in the bar, the rider wearing the Eagle Pant is going to look good. A staple in ski history, the bib offers the ultimate protection while riding the pow. TREW has introduced a modern version called the TREWth Bib. The fit is roomier than a traditional bib and has features, such as a Schoeller® woven stretch back panel, that make these bad boys insanely comfortable and perform like a TREW bib should.

TREW will also be offering hoodies, tees and beanies in addition to its core outerwear. The price points will range from $30.00 to $479.00 and will be available at independent retail shops throughout the country.

To learn more about TREW or the TREW Tour please check out www.TREWGear.com.

trew 150x150 Trew Launches Fall 2009/winter 2010 Collection

TREW
The true rider rips the mountain everyday, boosts in the park, sends it off cornices and cliffs, floats in the powder, and finds solace in the backcountry. The true rider keeps the sport in check and grounded to the ideals on which freeriding was founded: fun, powder, and the natural energy of the mountains. Apparel designed for the true rider isn’t made just to attract attention or make a statement, nor does it attempt to measure up to the light-weight, Denali-bound, technical shells of prevalent mountaineering companies. Rather, apparel designed for the true rider fulfills the wide breadth of demands of today’s rider, capturing all aspects of mountain riding. No longer must one rider purchase three different jackets to take him from the backcountry to the park or to the bar. Trew outerwear combines the technology of mountaineering shells with the comfort necessary for a full day on the mountain. This marriage of technology and comfort is then infused with a youthful and fun style to create outerwear that is Trewly unique to the industry. As dedicated riders ourselves, function and performance come first when designing a jacket, but then we asked ourselves: why can’t technical outerwear look rad?

Founded in 2008 by Tripp Frey and Chris and John Pew, TREW price points range from $30.00 to $479.00 and will be sold though a network of independent retail shops through out the country. For more information please visit www.TREWGear.com.