RED Protection’s 2012 gear is up on their new site, and helmets should be arriving in local shops soon. 
The 2012 line features 15 helmets, including three new models.
The Force is a new top-end vented helmet being rocked by Ryland Bell (of Deeper fame), the Drift is a new women-specific helmet backed by Annie Boulanger, and the MIPS Hi-Fi is a re-release of the ultra-popular Hi-Fi helmet featuring MIPS technology to reduce brain injuries from traumatic impacts.
Also new this year is the a2 collaboration with Anon, matching up helmets from RED’s line with Anon goggles.
RED Gets Ready for Winter with New 2012 Helmets & Website
BURLINGTON, VT (September 22, 2011) With summer winding down and the first hints of snow starting to fall in some lucky locations, the snowboarding season is definitely getting closer. In anticipation of winter, RED is moreready than ever before with a recently updated site at www.redprotection.com and a new line of helmets arriving in local shops now.
The 2012 RED line features 15 different helmet styles for men, women and kids, including three brand new models: the Force, Drift and HI-FI helmet featuring MIPS™. Thanks to its high-tech DRYRIDE Ultrawick ™ lining, the all new Force helmet has next-level venting, making it the top choice of RED team rider Ryland Bell for his hiking and freeriding exploits. For women riders, RED introduces the Drift. Backed by RED team rider Annie Boulanger, the all new2012 Drift helmet packs women’s-specific performance and comfort into one stylish package. And also new for 2012, RED offers a version of the popularHI-FI helmet that features the unique MIPS™ technology, which was developed to reduce brain injuries by imitating the brain’s low-friction layer.
In addition to these new products, RED is also introducing a new collaboration between RED and the goggle brand anon called a2 = anon alignment. a2 is a special collection of team endorsed RED helmets and anon goggle combinations that have been paired together for optimal style, fit and airflow ventilation.
To view the entire 2012 RED product line, head over to www.redprotection.com, where users can check out in-depth product details and an all-new RED team section that features videos, bios, Q&As, photos and the playlists that RED pro riders listen to in their helmets.
To learn more about RED, be sure to visit www.redprotection.com and check out this short RED 2012 video at http://youtu.be/_pzgJaDlvGI
About RED
RED has been the choice helmet brand of the best snowboarders in the world since it was founded by Burton Snowboards in 1996. RED specializes in fusing protection with performance, giving riders the confidence to progress. The components of every RED helmet work together to provide the best in style and comfort. For moreinformation on RED, stop by your local snowboard shop, a Burton flagship store or visit www.redprotection.com.
Follow RED at twitter.com/REDprotection and facebook.com/REDprotection
The 2012 line features 15 helmets, including three new models. 
