Anarchy Goes Unnatural For 2009

Smithfield, RI – Anarchy Eyewear is very proud to launch the “Unnatural Environment” campaign for 2009. This year Anarchy will focus on our professional athletes and celebrities and the Anarchy products they endorse. This campaign will show them in their natural environments wearing the Anarchy products they wear in the “unnatural lifestyles” they lead. Our Unnatural Environment campaign objective for 2009 is to show our customer who our team riders are and to show a glimpse into their personalities and lifestyles. A big part of this campaign will focus on our diverse product mix and what is worn by our team through traditional media and our newly launched website.

“Our 2009 Anarchy campaign is about getting back to basics”, stated Scott Sorensen, Quantum’s Director of Sun/Lifestyle Brands. “In a day where everyone is trying to make the zaniest campaigns they can, we wanted to reel it in a bit and show off our athletes and our products.”

Anarchy Eyewear was founded in the streets of youth culture and draws its influence from the core of music, action sports, fashion, art and the act of being independent and living life on your terms. For more information on Anarchy, visit www.anarchyeyewear.com or call 800 425 6396.