Alp-n-Rock a fresh young brand from California, is using “T-Shirt therapy” to resonate with consumers. It grew from 15 to 100 retailers from 2008 to 2009 and has roughly quadrupled its sales since last year indicating that its luxury, eco-friendly T shirts with powerful messages such as Fallen, Temptation or Desire are appealing to consumers ( who are not blinking at price points of between $150 to $200).


alp n rock 150x150 Alp n Rock, Ultra Luxe Lifestyle Apparel Offers T Shirt Therapy for Tough Times
We invite you to consider this brand which was founded by Susanne Reich, who says:

“I feel that part of living life is getting cut and scraped along the way and that most people would be able to relate to these emotions since they are universal. These emotions were pulled from my own experience and worn on my sleeve for all to see – perhaps a bit of tee shirt therapy. The timing is right to put these dark emotions on display.”

The entire line of tops for men and women (expanding to children shortly) is made in the USA, rare for companies today, from organic cotton with most shirts being totally reversible. Each design showcases original artwork by commissioned artists and beautiful detailing such as hand stitching, embroidery, and leather patches.

“Fallen” recognizes human weakness for life’s forbidden moments; decisions made with our hearts not with our heads. Available in Slate Grey and Moonless Night, MSRP: $195.00

Home to the Matterhorn, the Zermatt top reflects the Swiss heritage of this beautiful summer and winter destination appealing to outdoor enthusiasts. Available in Slate Grey, MSRP: $260.00

The men’s Aviator embodies Alp-n-Rock’s passion for the pursuit of excellence. Available in India Ink. MSRP: $ 150.00

Gstaad, the resort playground of international stars and free riding snowboarders, is captured in unique style. Available in India Ink and Moonless Night. MSRP: $140.00