Grenade Puts Its Mark on Winter X Games 13 with Grenade Gear

Portland, Oregon – January 2009 –Grenade Gloves was already going big at this year’s Winter X Games. Now, it’s even bigger. With a week to go before Winter X Games 13, January 22-25, 2009 at Buttermilk Mountain in Aspen, Colorado, Grenade has been chosen as the official apparel provider for the event. Grenade had already teamed with the event as the Event Merchandise & Consumer Products glove partner.

“It’s just another example of our commitment to being a major player in action sports,” says Joseph Condorelli, Grenade CEO. “The Winter X Games is a showcase for the best talent and the hottest names in action sports, and we’re right there as a major part of it.”

Grenade Winter X Glove

As the official apparel provider, Grenade will supply all Winter X Games 13 Staff, with Grenade jackets and mitts bearing the Winter X Games 13 logo to keep them warm and dry on the mountain — Mandreas Mitts and Southface Jackets for the guys, and Flora Mitts and Rilo Down Jackets for the ladies. And, the apparel will be offered to ESPN talent as well. In addition to this high-profile exposure, Grenade will get on-air mentions during the X Games broadcast on ESPN, as well as ads that play on the Jumbotrons at the Competition Venue plus online banner ads to run during the Winter X Games 13 on ESPN.com. Grenade is also the official glove partner for the games, and created the limited edition DK Pro X Games CC935 gloves for the event.

As part of the deal, Grenade has staked its claim on a prime piece of real estate in the X Fest. The Grenade booth will be ground zero for Grenerds, with free Grenade Army registration throughout the games. Thousands of recruits have packed the booth at other winter events for this opportunity, so they are expecting huge crowds at Winter X Games 13. There will be tons of prize giveaways plus the Grenade Pro Team will be there signing autographs and meeting fans, including Danny Kass, Scotty Lago, Hana Beaman, Louie Vito, and recent Winter Dew Tour Champ Jamie Anderson.

Live coverage of the Winter X Games 13 will air on ESPN and ABC. The WX13 TV Schedule can be found here.

Founded by two-time Olympic silver medalist Danny Kass, Grenade engineers action sports clothing and accessories. Headquartered in Portland, Oregon, Grenade has expanded its signature glove line to become a world player in action sports gear. From snowboarding to skateboarding, motocross to super cross, the iconic Grenade logo is found on top athletes in nearly every action sport. Grenade combines industry expertise and passion for adventure to create cutting-edge designs that dominate.

www.grenadegloves.com