PLENTY OF POWDER AT THIRTYTWO DAY

March 3, 2012 (Brighton, UT) – One of the bigger storms of the year hammered Brighton Resort right before the fourth annual ThirtyTwo Day yesterday. Brighton typically gets 500 inches of snow each season, and the latest storm dropped about 32 inches just in time for ThirtyTwo Day’s Helltrack Banked Slalom and Rail Jam contests.

The ThirtyTwo Day event combines the rider’s results in both the Helltrack Banked Slalom and Rail Jam contests for overall winners. Each of the winners took home a golden ThirtyTwo boot trophy, $320 in cash, a new ThirtyTwo snowboard, boots and shoes.

Dave King won the men’s division with Everest Arnold and Sam Blazejewski taking second and third places.

In the women’s division Alexa McArty took the title with Samantha Kolesky landing in second and Laura Rogoski in third.

Located in the Brighton park, the Helltrack Banked Slalom event kicked the day off with snowboarders of all ages and ability levels ranging from casual weekend warriors to seasoned pros flying through the berms and turns.

Helltrack Banked Slalom Results:

Men’s:
Dave King – 31.31seconds
Chris Brewster – 32.22 seconds
Will Ermish – 32.31 seconds
Everest Arnold – 32.53 seconds
Jared D – 32.56 seconds
Kyle Cartwright – 32.75 seconds
Ben Mouser – 32.87 seconds
Chris Bradshaw – 33.19 seconds
Will Collins – 33.31 seconds
Sam Blazejewski – 33.59 seconds

Women’s:
Soraya Coomams – 34.56 seconds
Laura Rogoski – 36.25 seconds
Alexa McArty – 36.50 seconds
Rose Struble – 37.08 seconds
Cadince Linn – 37.69 seconds
Samantha Kolesky – 37.97 seconds
Hannah Williams – 38.25 seconds
Meghan Dorsey – 38.74 seconds
Nicole Roccara – 38.81 seconds
Nicole Alex – 41.40 seconds

Kids love rail jams, and the level of progression by the riders on the Brighton rails yesterday made it a contest to remember! Everest Arnold slayed the rail contest with so many solid tricks! One of the highlights from Everest’s run was a gap 450 to boardslide on the down rail. Alexa McArty locked in a gap to front board on the close out and a backlip on the down rail to win the women’s division.

Dave King earning his spot on top the podium.

Men’s Rail Jam Results:
Everest Arnold
Sam Blazejewski
Dave King
Brent Mohr

Alexa killing it in the rail jam.

Women’s Rail Jam Results:
Alexa McArty
Samantha Kolesky
Laura Rogoski

ThirtyTwo thanks Brighton Resort for hosting the fourth annual ThirtyTwo Day event! Brighton has some of the best terrain in the world, and its location at the top of Big Cottonwood Canyon makes it a magnet for powder! Look out for the new ThirtyTwo Brighton Spot Check video that will be dropping online soon.

You can connect with @ThirtyTwo on Twitter, Instagram, facebook.com/ThirtyTwo and ThirtyTwo.com for the latest on the brand and its riders.

About ThirtyTwo:
Established in 1995, the ThirtyTwo boot, outerwear and accessories brand was created by snowboarders for snowboarders. Rider-owned and privately held since day one, ThirtyTwo has led the snowboard market with new and never before seen innovations in technology, performance, comfort and eco-friendly initiatives. All ThirtyTwo products have been tested and approved by the best snowboarders in the world. For additional information, visit thirtytwo.com

BURLINGTON, VT (November 23, 2011) — This past weekend, top international snowboarders like Ethan Deiss, Dylan Alito, Zak Hale, Stevie Bell, Alex Andrews and Jamie Nicholls took their rail skills to the streets of Tokyo for the first ever Burton Rail Days competition at the Roppongi Hills Arena. Presented by MINI, Burton Rail Days drew the largest crowd ever recorded at the venue, with over 3,000 people packed around the rail set-up to watch some of the world’s best street snowboarders in action.

“With Burton Rail Days, we wanted to bring a legitimate exhibition of urban riding to the center of Tokyo,” said Greg Dacyshyn, Chief Creative Officer at Burton Snowboards. “Roppongi Hills Arena is an iconic destination in Tokyo, and seeing this urban center transformed into a full winter festival with music, kids snowboard lessons and a world-class rail competition was incredible. It was a next-level event and everyone from the riders to the crowd had an amazing time.”

The rail jam competition kicked off with a total of 17 riders competing in a 45-minute jam format for eight spots in the knock-out round. Once the eight best riders made the cut, the action heated up with riders competing in a head-to-head format.

When the finals got underway, the field was narrowed down to Jamie Nicholls, Dylan Alito, Ethan Deiss and Shoma Takao. Jamie and Dylan went head-to-head to battle for first and second place, while Ethan and Shoma went head-to-head to duke it out for third and fourth place. Each rider had three chances to pull off his best runs.

In the end, it was Jamie Nicholls from Great Britain who won the entire event with two super strong runs: one that included a frontside boardslide 270 out on the down rail and another run that included a frontside boardslide change-up boardslide on the down rail. Dylan Alito came in second place with a frontside boardslide on the ledge and a second run that included a hardway frontside 270 frontside boardslide on the ledge. Ethan Deiss claimed third place with a frontside 180 switch nosepress and a second run that included a frontside 270 frontside boardslide to fakie – both on the down rail. And Shoma earned fourth place with a transfer 50-50 on the kink rail in one run and a transfer boardslide on the kink rail in his other high-scoring run.

Jamie Nicholls had this to say about his win, “When they announced that I won, I honestly couldn’t believe it, especially because there were so many amazing riders there and everyone smashed it,” said Jamie. “The crowd was amazing – let’s just say that I love Japan, Tokyo and everyone there.”

The riders definitely shared Jamie’s thoughts on competing in Japan and were all super happy to be in Tokyo with a good crew. After the competition wrapped up, the record-breaking crowd all stayed for a free concert by one of Japan’s favorite artists, MINMI, who is known for her diverse skills and artistry as a singer, songwriter and performer.

2011 Burton Rail Days: Final Results

1.     Jamie Nicholls (GBR) NIKE 6.0 – $15,000

2.     Dylan Alito (USA) VOLCOM – $8,000

3.     Ethan Deiss (USA) BURTON – $4,000

4.     Shoma Takao (JPN) FORUM – $2,000

About Burton 
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts.  In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.

About MINI
The MINI brand is represented by 1,320 dealers in more than 90 countries. Since 2001, over 2 million MINI, MINI Convertible, MINI Clubman and MINI Countryman models have been sold. As the presenting partner of the Burton Global Open Series, MINI will be supporting the renowned snowboard manufacturer for the second year in 2011/12.

Follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard

DC Presents: This is Snowboarding – Iikka Backstrom

While the DC snow team is keeping busy out on the mountain this season filming for various projects, DC is giving fans a look at some of the best footage captured of its team from last season. DC will be releasing one new video each week, showcasing a new rider each week from now until April 18th. Stay tuned to DC’s website http://dcshoes.com/snow and DC’s Facebook page (http://www.facebook.com/DCshoes for the roll out of the rest of the videos.

Look out for videos from Iikka Backstrom, Torstein Horgmo, Lauri Heiskari, Aaron Biittner, Kimmy Fasani, Lonnie Kauk, Andrew Geeves, and Ryan Tiene as well as special videos that DC filmers put together of the team’s summer and trip to Snowboarder Mag’s annual SuperPark competition.[showhide]

“The Art of FLIGHT” Soundtrack Now Available Online

From the intro through the credits, the music featured in “The Art of FLIGHT” is now available online through http://artofflightmovie.com/store/en_us/. “The Art of FLIGHT” is a new breed of action sports film brought to life by Red Bull Media House, in association with Brain Farm Digital Cinema. Two years in the making, “The Art of FLIGHT” gives iconic snowboarder Travis Rice and friends the opportunity to redefine what is possible in the mountains. Viewers experience the highs, as new tricks are landed and new zones opened, alongside the lows, where avalanches, accidents and wrong-turns strike.

The soundtrack travels alongside the journey from the playful tree bonk and kicker segment shot in Wyoming set to the joyful sounds of The Naked and Famous’ hit song “Young Blood,” to the psychedelic riffs of the Black Angels fueling the Revelstoke spine segment. Sigur Rós, an Icelandic post-rock band, sets up dramatic avalanche footage in British Columbia, while the electronic driven “Ghosts ‘n’ Stuff” (Nero Remix) from Deadmau5 play off of stunning footage shot in Alaska and Album Leaf keys in a soothing introduction to Jackson, WY.

The initial trailer (www.artofflightmovie.com) for “The Art of FLIGHT” featured a specially crafted score created by French musician Anthony Gonzalez, the man behind the electronic dream pop act, M83, and Curt Morgan, the Director of “The Art of FLIGHT.” Morgan and Gonzalez created a new band called The Three Corners of the Earth and placed the track on iTunes after the trailer came out prompting requests for the track to pour in. Morgan plays keys and drums and Gonzalez is on guitar. They recorded the piece for “The Art of FLIGHT” in Morgan’s Jackson, WY studio. Gonzales returns with M83 to set a dreamy stage throughout the film itself with “Intro,” “Outro” and “My Tears are Becoming a Sea ” from Hurry Up, We’re Dreaming, which released in mid-October.

From pulse-pounding beats to melodic instrumentals, The Art of FLIGHT soundtrack crosses musical genres featuring a variety of music from still unknown acts to this year’s breakout performers.

“The Art of FLIGHT Playlist:
Segment Artist Song
Intro 1 Defrag Element 1
Intro 2 M83 Outro
So Far Gone 1 Hendrickson/Dick/Harry Before the Storm
So Far Gone 2 Deadmau5 Ghosts n’ Stuff (Nero Remix)
Down Days Oswin Macintosh Passion Victim
Wizard The Naked and Famous No Way
No Bueno Apparat Ash/Black Veil
Darwin 1 Klaus Badelt Nowhere to Run
Darwin 2 Blockhead Sunday Seance (Loka Remix)
Home 1 The Album Leaf Another Day
Home 2 The Naked and Famous Young Blood
Home 3 Mel Wesson Motional Rescue Pulse
Avalanche 1 Mel Wesson Stark Light
Avalanche 2 Sigur Ros Track 6
Aspen M83 Intro
Revelstoked Hum Iron Clad Lou
More stoked The Black Angels Young Men Dead
Even more stoked M83 My Tears Are Becoming A Sea
Credits 1 Okkervil River Westfall
Credits 2 We Are Augustines Chapel Song

DC PRESENTS: THIS IS SNOWBOARDING
Webisode series featuring Devun Walsh, Iikka Backstrom, Lauri Heiskari, and Aaron Biittner

DC Snow has launched the second season of This Is Snowboarding, featuring highlights from the 2011 season. Look for new edits on riders and events weekly.

Kicking off the series and the snow season, the first video showcases DC snowboarder Devun Walsh and can be viewed at http://youtu.be/FqAnzf0zh3g?hd=1.
See highlights from the Whistler backcountry of the Boss himself.

Keep an eye out for the new videos each week by checking out the DC Snow website at www.dcshoes.com/snow, and the DC Snow Facebook Page at www.facebook.com/dcsnowboarding.

About DC: Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.

Back again with their sails set high the Pirate Crew returns for their 10th year with a treasure chest full of spoils for your viewing pleasure. Bottom Line features the best European riders exploring the globe in search of the best terrain winter has to offer. Featuring a crew valiant corsairs, Marco Feichtner, Erik Botner, Gigi Rüf, Hans Ahlund, Markku Koski, Arthur Longo, Kalle Ohlson, Juuso Laivisto, Tyler Chorlton, Chris Sörman, Björn Hartweger, Teo Konttinen, Victor Teymurov, Stian Solberg, Gerome Mathieu, Werni Stock, Danny Larsen this cinematic adventure is sure to please even the surliest of Pirates.

OAKLEY SIGNS NEW TALENT TO GLOBAL WOMEN’S TEAM
Pro Snowboarder Maddy Schaffrick Choose Oakley Eyewear & Apparel to Train & Compete

Oakley, Inc. today announced a new addition to the company’s Global Women’s Team: Olympic-hopeful snowboarder Maddy Schaffrick. Maddy will rely on Oakley’s ability to bridge the gap between form and function enabling her to fulfill her potential on and off of the mountain while simultaneously expressing her own distinctive style.

“Oakley athletes have woven a powerful legacy across a myriad of sports since the brand’s inception in 1975,” said Patrick McIlvain, Oakley VP Global Sports Marketing. “Maddy possesses an uncontainable drive to be on the forefront of sport and style. This makes her exceptional an ambassador for Oakley who will lead the next generation of active women into new territory where performing beautifully is a natural part of everyday life.”

“I’m so excited to be working with Oakley,” said Maddy. “I believe in the products and enjoy that they’re the best combination of technology and style. I am proud to be part of the team!”

Oakley has long been recognized for the superior optical quality of their eyewear. Maddy will benefit from wearing Oakley goggles with High Definition Optics® (HDO®) offering stunning clarity while maximizing peripheral and downward view when she snowboards. Off the hill, the Women’s Active Collection combines technological advancements including HD Polarized® lenses for optimum clarity and Unobtanium® nosepads to prevent slipping, with stylized frames for a line of eyewear that enables athletic women Maddy to be powerfully protected and beautifully decorated at the same time.

Allowing Maddy to continue to add progressive new maneuvers to her already impressive arsenal of tricks, Oakley has redesigned and reinvented their approach to winter outerwear. Now utilizing new materials and a system of modular parts that quickly adapt to changing environments, the brand is able to deliver optimal comfort and performance in all conditions.

When she is not on snowboarding, Maddy can be found pounding the pavement or logging miles on her bike. Regardless the activity she chooses, Oakley’s innovative active apparel elevates performance levels allowing her to do the same. The brand’s advanced O-Form technology maximizes fit, comfort and performance with 4-way stretch that conforms to the body while Oakley’s best in class moisture management system, O HydrolixTM, removes excess moisture to keep her cool and dry during her most intense workouts.

As Oakley continues to perfect the balance of performance and style, athletes like Maddy are poised to play an integral role in shaping the future of Oakley’s Women’s eyewear and apparel for before, during and after sport.

Visit Oakley.com to learn more about the company’s latest advancements in women’s-specific eyewear and apparel and to meet the newest additions to Oakley’s Global Women’s team.

686 and Scion Racing Debut “Numeric” Snowboarding Concept Car

LOS ANGELES, CA (November 14, 2011) – 686® and Scion® are pleased to introduce the world’s first and only car solely dedicated to snowboarding, “Numeric”. Built for snowboarders by snowboarders, the car is the caveat in the 20th anniversary celebration for 686.

686 teamed up with Scion Racing® and Spin Imaging® to develop the one-of-a-kind custom winter masterpiece. The Numeric is based off of Scion’s xB model. Never before has a car been re-created, re-developed and re-invigorated in such a unique manner. Each aspect of the build was directly inspired from a product and brand that’s progressively pushed snowboarding to new levels.

Each involved brand brought a unique twist to Numeric’s look. The snow specific tires reflect NB686® snowboarding boots and are branded as New Balance® tires. The top of the car is designed like a Bern® protective carbon fiber helmet, complete with their patented brim technology. The windshield is designed from Dragon’s APX® frameless goggle and offers full peripheral view inside the car. The Sparco® modified seats are inspired from actual Union® team snowboard bindings and are constructed in a high-back cup shaped form. The sound system is engineered and designed by the Skullcandy® team, which used their premiere Aviator headphones as inspiration. GoPro® came in with their POV expertise in visual racing mirrors and interior mapping. Vestal® watches and their ZR-3 Chronograph inspired the custom built time gauges. The devil is in the details and Freewaters® sandals clearly did this in the first ever heated floor mats. BOA® Technology added their “dialed” in fit to the cars heating and cooling system. Recco® Avalanche Rescue systems supplied their sophisticated radar technology on the road and mountain terrain. Blind® skateboards legendary artist, Marc Mckee provided his custom touch to the interior panels. To finalize the winter shred story, 686’s technical textile background pushed manufacturing boundaries by successfully wrapping the world’s first and only fully functional waterproof and breathable snowboarding outerwear vehicle, complete with stitched panels, laser welded seams, waterproof zipper and mesh venting.

“The 686 Scion Numeric is a dream come true,” says Michael Akira West, president and creative director at 686. “What better way to celebrate our twentieth anniversary by doing something that’s never been done before? Every part of this build has a story and a separate product that it was inspired from. I’m psyched we were able to show it to the world, our way.”

“The 686 build is incredible,” says Steve Hatanaka, Scion auto show and special events manager, “The collaboration of the action sports lifestyle and automotive is a perfect fit for the Scion brand! The hard work of so many people and brands came together to make it happen, and we are very proud of the outcome. It is one of the most unique cars we’ve done to date and the synergy of the final product is amazing. We look forward to showcasing it during the auto show season, with tuner fans and at the action sports shows around the world.”
The action sports industry will get its first look at the vehicle in the 686 booth at SIA in Denver from January 26-29, 2012.

Sponsors and participants include: 686 technical apparel, Scion Racing, Spin Imaging, MV Designz, Rokform,Roland Sands Designs, Light Force, Skullcandy, New Balance, Freewaters, Motegi Wheels, GoPro, Union Bindings, Cadence Apparel, Dragon Alliance, BOA Technology, Bern Helmets, Vestal Watches, Blind Skateboards, and Recco Avalanche Rescue System.

Video link: http://vimeo.com/31978817

Photo Credits: Scion/686 and Brandon Shigeta/Hypebeast

Burton Rail Days Brings Top Snowboarders to Tokyo’s Biggest Rail Event

BURLINGTON, VT (November 3, 2011) — In just over two weeks, top street rail snowboarders like Ethan Deiss, Stevie Bell, Cameron Pierce and Dylan Alito will head to Japan for the first ever Burton Rail Days competition, taking place on November 19, 2011 in Tokyo at the Roppongi Hills Arena. Presented by MINI, Burton Rail Days gives the city of Tokyo the rare chance to see some of the world’s best street snowboarders in action at a FREE outdoor event that will also include an exclusive musical performance by MINMI, one of Japan’s favorite singer/songwriters.

Beginning at 5:00 pm, the Burton Rail Days competition will start with 16 top invited riders throwing down on the biggest rail feature ever constructed for a snowboard event in Tokyo. Built by the world’s leading snow park and halfpipe designers, Snow Park Technologies, the Burton Rail Days course is designed to look like an actual street corner, complete with street lamps, stairs, handrails, a brick façade and a mailbox to session. There’s also a quarterpipe at the top of the stair set for riders to drop in from, and urban features like cement ledges give the riders plenty of room to get creative. Internationalstreet rail masters Stevie Bell, Cameron Pierce, Wojtek Pawlusiak, Ethan Deiss, Zak Hale, Dylan Alito, Zac Marben, Ludwig Lejkner, Mike Casanova, Scott Stevens, Jamie Nicholls, Marc Swoboda, Denis Leontyev, Forest Bailey and Japan’s own Kotaro Kamimura will all compete at the Burton Rail Days for a first place prize of $15,000.

“I’m super stoked to head over to Tokyo for the Burton Rail Days event,” said Burton team rider Ethan Deiss. “I’ve seen a few drawings of the set up, and it looks really solid. Just hanging out in Tokyo is so much fun, let alone getting to snowboard in the city and compete in a rail contest. It’s going to get crazy.”

Prior to the big show, Burton Rail Days will open to the public at 12:00 pm on Saturday, November 19 with a free Burton Riglet Park where kids 12 and under can snowboard on mini park features like rails, ramps and boxes. Burton will have snowboards, boots and bindings on hand for kids to borrow at no cost, and there will be real snow to ride on. Also just for kids, MINI is creating a kids corner right next to the Burton Riglet Park that will feature fun activities to keep little groms happy.

And finally, after the day’s events are over and the Burton Rail Days winner is declared, Japanese artist MINMI will take center stage Saturday night with a FREE live performance for all attendees. Known for her diverse skills and artistry as a singer, songwriter and performer, MINMI was the first Asian artist to be nominated as a ‘Breakthrough Artist’ at the 2006 Soca Awards held in New York.

To get a feel for what the Burton Rail Days event is all about, check out the video at:

If you can’t make it to Tokyo to see Burton Rail Days in person, be sure to watch the event live on Facebook.com/burtonsnowboards and Redbull.tv on November 19 starting at the following times: 4:30pmJST/8:30amCET/2:30amEST/11:30pmPST(Friday 11/18).

About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermontbarn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.

About MINI
The MINI brand is represented by 1,320 dealers in more than 90 countries. Since 2001, over 2 million MINI, MINI Convertible, MINI Clubman and MINI Countryman models have been sold. As the presenting partner of theBurton Global Open Series, MINI will be supporting the renowned snowboard manufacturer for the second year in 2011/12.

Follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard