ThirtyTwo’s new AM film AMMO premiered to a rapt crowd of more than 500 fans, AMs, and pros last night at the ThirtyTwo/etnies headquarters. ThirtyTwo provided more than 1,000 PBRs and 1,000 Rasta Tacos for the event to make sure moviegoers wouldn’t be hungry.
Starting today, a new video part from AMMO will be dropping every week at ThirtyTwo.com. You can also grab it at your local snowboard shop or download it from ThirtyTwo.com on October 1st for $2.99.
THIRTYTWO’S AMMO PREMIERE BLEW UP
Starting Today, ThirtyTwo.com Will drop One AMMO Part a Week
LAKE FOREST, CA. (Sept. 15, 2011) – Last night, ThirtyTwo’s first full-length AM film, AMMO, premiered at the ThirtyTwo and etnies headquarters in Lake Forest in front of more than 500 fans. With the AMMO stars present, the video premiere party buzzed all night with constant cheers all throughout the screenings of AMMO and Shoot the Moon and into the beer garden, where the free PBR kept on flowing. The premiere party may have ended, but the AMMO celebration continues for everyone with the first AMMO video part dropping online today (Sept.15) on ThirtyTwo.com.
The hundreds of snowboarders and fans in attendance at the AMMO premiere got the chance to watch it with the ThirtyTwo AM riders who shredded and destroyed in the new video, Brandon Hobush, Spencer Schubert, Chris Brewster and Dylan Alito. AMMO was followed up with Videograss’ new video Shoot the Moon, which includes ThirtyTwo riders Chris Grenier, Johnny Miller and Jon Kooley.
Starting today, ThirtyTwo.com will be dropping a video part from AMMO once a week through November 3, but you don’t have to wait until then to see it all. You can either go to your local snowboard shop to buy it today or download it from ThirtyTwo.com for $2.99 on October 1.
It looks like some party goers took it upon themselves to build a PBR pyramid. During the premiere, the attendees enjoyed more than 1,000 free PBRs and 1,000 free tacos from Rasta Tacos.
Stay tuned to ThirtyTwo.com for the latest products and news on the team.
About ThirtyTwo
Established in 1995, ThirtyTwo was created by snowboarders for snowboarders. Rider-owned and privately held since day one, ThirtyTwo has led the snowboard market with new and never before seen innovations in technology, performance, comfort and eco-friendly initiatives. All ThirtyTwo products have been tested and approved by the best snowboarders in the world. For additional information, visit ThirtyTwo.com.
