Fuel Tv Airing Broadcast Special On 2008 Quiksilver Natural Selection Snowboard Contest With Travis Rice

(Huntington Beach, Calif.) December 12, 2008 – Action Sports network Fuel TV will air a special look at the 2008 Quiksilver Natural Selection competition held at the Jackson Hole Mountain Resort, this Monday, December 15, at 8pm ET/PT. The brainchild of Quiksilver team-rider Travis Rice, Quiksilver Natural Selection consisted of two days of competition among Travis and seventeen of snowboarding’s top athletes, including Nicolas Muller, Mark Landvik, Samuel Luebke, and David Benedek – all chosen by the mastermind himself. Foregoing manicured parks and pipes, Travis and his riders competed on Jackson Hole’s most challenging natural terrain in an attempt to strip away everything unnatural about snowboarding competitions, and take the sport back to its roots.

The event is the talk of the snowboarding world because of its unusual format, its ideal setting and vibe, and the incredible array of talent to accept the invitation to ride. “Snowboarding is self expression,” said Rice. “For me the true reward was seeing everyone walk away with smiles of optimism. After talking with the riders it seems as though we have only scratched the surface of a new era. It’s nature that provides us with the most limitless canvas to challenge the way we ride.”

Travis Rice’s preference for all-mountain free riding is also captured in his new film, “That’s It, That’s All”. On his never-ending quest to find the next adventure and push the limits of possibility, Travis Rice brings us a snowboard movie that paves the way for the next generation of action films. Aspiring to bring you closer, the Hi Def, 35mm, super16 footage answers the question why Travis Rice and his friends have poured blood, sweat, tears and soul into a simple thing like snowboarding. Take a look. That’s it. That’s all.

For more information on the “That’s It, That’s All,” and to view the trailer, visit www.quiksilver.com/snow, and remember to tune-in to the Quiksilver Natural Selection special on Fuel TV.

“Quiksilver Natural Selection” Air Dates on Fuel TV:
Monday 12/15/08 8:00pm ET / 5:00pm PT
Monday 12/15/08 11:00pm ET / 8:00pm PT
Wednesday 12/17/08 12:30am ET / 9:30pm PT
Friday 12/19/08 3:30pm ET / 12:30pm PT
Sunday 12/21/08 11:30am ET / 8:30am PT
Saturday 1/10/09 12:00pm ET / 9:00am PT
Sunday 1/11/09 7:00pm ET / 4:00pm PT
Thursday 1/20/09 6:00pm ET / 3:00pm PT

About Quiksilver
Quiksilver is committed to providing tools for uncovering, expressing and expanding your personal style. Our aim is to foster the sense of individual expression and excitement – the stoke that is the essence of boardriding*. We’re also here to spread the word because the only thing better than finding stoke is sharing it.

*Boardriding is about timing and style. It’s youthful, active, casual, and free flowing. There is no wrong way to ride a board. The goal is simply to learn, progress, improve, and give it your own interpretation.

About FUEL TV
FUEL TV is the action sports lifestyle network for skateboarding, snowboarding, surfing, BMX, freestyle-motocross, and wakeboarding. A unit of Fox Cable Networks, FUEL TV was launched July 1, 2003 and is seen in 25-million U.S. homes. To subscribe to FUEL TV, call 877-4-FUEL-TV. For program times and other information, visit www.fuel.tv.