THIRTYTWO’S AMMO PREMIERE BLEW UP
Starting Today, ThirtyTwo.com Will drop One AMMO Part a Week

LAKE FOREST, CA. (Sept. 15, 2011) – Last night, ThirtyTwo’s first full-length AM film, AMMO, premiered at the ThirtyTwo and etnies headquarters in Lake Forest in front of more than 500 fans. With the AMMO stars present, the video premiere party buzzed all night with constant cheers all throughout the screenings of AMMO and Shoot the Moon and into the beer garden, where the free PBR kept on flowing. The premiere party may have ended, but the AMMO celebration continues for everyone with the first AMMO video part dropping online today (Sept.15) on ThirtyTwo.com.

The hundreds of snowboarders and fans in attendance at the AMMO premiere got the chance to watch it with the ThirtyTwo AM riders who shredded and destroyed in the new video, Brandon Hobush, Spencer Schubert, Chris Brewster and Dylan Alito. AMMO was followed up with Videograss’ new video Shoot the Moon, which includes ThirtyTwo riders Chris Grenier, Johnny Miller and Jon Kooley.

Starting today, ThirtyTwo.com will be dropping a video part from AMMO once a week through November 3, but you don’t have to wait until then to see it all. You can either go to your local snowboard shop to buy it today or download it from ThirtyTwo.com for $2.99 on October 1.

It looks like some party goers took it upon themselves to build a PBR pyramid. During the premiere, the attendees enjoyed more than 1,000 free PBRs and 1,000 free tacos from Rasta Tacos.

Stay tuned to ThirtyTwo.com for the latest products and news on the team.

About ThirtyTwo
Established in 1995, ThirtyTwo was created by snowboarders for snowboarders. Rider-owned and privately held since day one, ThirtyTwo has led the snowboard market with new and never before seen innovations in technology, performance, comfort and eco-friendly initiatives. All ThirtyTwo products have been tested and approved by the best snowboarders in the world. For additional information, visit ThirtyTwo.com.

September Snow Falling at Colorado Resorts
Cooler Weather Brings Snow To Colorado Peaks

Denver, Colo. – September 15, 2011 – Denver, Colo. – September 15, 2011 – The last 24 hours brought a fresh dusting of snow to resorts around the state, adding to the rising anticipation for the approaching ski season.

Please find photos attached and photo credit.
Loveland_Dustin Schaefer, 9/15/11
Arapahoe Basin_Kimberly Trembearth : 9/15/11
Winter Park_Steve Krause : 9/15/11
Aspen_Jeremy Swanson : 9/15/11
Copper Mountain_David Roth; 9/15/11
Telluride_Tom Watkinson : 9/14/11

EXTEND YOUR SUMMER WITH THE VACATION WORLD PREMIERE AND MOVIE TOUR

If you live in the northern hemisphere, summer is quickly coming to an end … but that doesn’t mean the party’s over. Special Blend, Forum and Foursquare are about to bring the Vacation to you! Just sit back and relax as you marvel at the talents of Pat Moore, Jake Welch, Andreas Wiig, Nic Sauvé, Stevie Bell, and The Youngbloods: Daniel Ek, Cameron Pierce, Niko Cioffi, Austen Sweetin and Alek Oestreng.

Kicking things off this year is the World Premiere on September 28th, taking place on the beach in Huntington Beach, CA, just north of the Huntington Beach Pier. If you happen to be in So Cal, you definitely don’t want to miss this beach party! Then, kick it Vacation-style with select riders as the team takes off for the following scheduled stops across North America:

World Premiere: Sept. 28th Huntington Beach, CA – Huntington Beach Pier
Oct. 13th Calgary, AB CAN – Plaza Theater
Oct. 14th Vancouver, BC CAN – Forum Sports Bar
Oct. 15th Portland, OR – Mission Theater
Oct.19th Detroit, MI – Crofoot Ballroom
Oct. 20th Montreal, QC CAN – Boulevard 44
Oct. 20th Denver, CO – Summit Music Hall
Oct. 21st Reno, NV – The Freight House District
Oct. 21st Plymouth, NH – The Flying Monkey Movie House & Performance Center
Oct. 22nd Salt Lake City, UT – Complex
Oct. 23rd New York City, NY – The Red Bull Space

For more information and complete coverage from the tour, go to www.special-blend.com, www.forumsnowboards.com and www.foursquareouterwear.com.

The Wilderness Society unites with skiers and snowboarders to fight climate change

WASHINGTON (September 15, 2011) – The Protect Our Winters coalition of skiers and snowboarders, including two-time Olympic snowboarder Gretchen Bleiler, joined The Wilderness Society and other environmental groups to call on Congress and the Administration to help curb climate-change causing carbon emissions that are threatening to put an end to the winter sports industry in the United States.

“Climate change will cost billions in economic damage to America. The costs of not acting could be devastating to a state like Colorado where the outdoor recreation industry adds $10 billion to the state economy every year and supports 107,000 jobs, many of them connected to skiing and snowboarding ,” said David Moulton, Director of Climate Policy for The Wilderness Society. “By bringing their message to Capitol Hill, Gretchen, Jeremy, and Chris are making sure that Congress knows that climate change is endangering one America’s favorite pastimes.”

Rising temperatures and unpredictable winter weather could alter the face of skiing and snowboarding forever, said Moulton. “We don’t want to reach the point they have reached in Europe where desperate attempts are made in the summer to place plastic over glaciers so they are still around to ski on in the winter”

An overwhelming majority of climate scientists have identified unmitigated carbon pollution as the primary culprit.

“We cannot keep letting polluters dump their carbon pollution into the air, leaving American citizens – snowboarders, skiers, and everyone else – to pay the consequences,” said Moulton. “We must put a lid on greenhouse gas pollution, to protect our communities and our winters.”

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The Wilderness Society is the leading public-lands conservation organization working to protect wilderness and inspire Americans to care for our wild places. Founded in 1935, and now with more than 500,000 members and supporters, TWS has led the effort to permanently protect 110 million acres of wilderness and to ensure sound management of our shared national lands. www.wilderness.org

Tiffany & Co. Produces 2011-12 Gold Pass

NEW YORK, NY (Sept. 13) – The U.S. Ski and Snowboard Association (USSA) announced today a new multi-platform partnership with luxury jeweler Tiffany & Co. (NYSE: TIF). The announcement took place at the Tiffany & Co. flagship store on Fifth Avenue in New York City. Olympic and X Games medalists helped unveil a new Tiffany-produced USSA Gold Pass, offering donors skiing or snowboarding at resorts across the USA.

The prestigious Gold Pass – only 400 are produced annually – is the Foundation’s largest annual fundraising program and requires a minimum annual contribution of $10,000. The fully-transferable pass provides unlimited skiing and snowboarding at resorts, as well as invitations to special events. These funds are crucial to athlete development, and assist in offsetting the cost of elite-level training, education, travel and sport science support.

The partnership solidifies the two organizations’ shared reputation for excellence, and will yield a diverse lineup of projects, beginning with producing the USSA’s 2011-12 Gold Pass.

“The USSA and Tiffany & Co. stand for similar expectations in excellence,” said USSA’s Chief Revenue and Marketing Officer, Andrew Judelson. You know the quality you’re going to get when you open a Tiffany Blue Box and you can look for that same level of expectation from our athletes. Taking the physical product and collaborating with the best in the business to produce the Gold Pass boosts the overall prestige of the program.”

On site to help reveal the new Gold Pass partnership was Olympic silver medalist, Lindsey Jacobellis, Olympic bronze medalist Andrew Weibrecht, Olympic champion Donna Weinbrecht and five-time X Games medalist Jen Hudak. Athletes mixed and mingled with USSA donors while sporting the new Gold Pass.

“I love the look of the new Gold Pass,” said Jacobellis. “You can feel and see the quality that Tiffany & Co. has put into the production. We’re so happy to have the support from donors that the Gold Pass program provides and now it’s a bonus that it comes in a little Blue Box!”

All USSA Gold Passes will be presented in the signature Tiffany & Co. blue box, a timeless icon of superior craftsmanship and dedication to perfection. Tiffany & Co. has served as the world’s premier jeweler and America’s house of design since 1837.

“It is with great excitement that Tiffany & Co. partners with such an outstanding organization as USSA,” said Thomas O’Rourke, Vice President of Business Sales for Tiffany & Co. “USSA fields the best and most dedicated representatives in their respective sports to create Olympic teams that are founded on strong personal values, and we are honored to help support their vision by instilling Tiffany’s own values of craftsmanship and quality in the creation of the USSA 2011-12 Gold Pass.”

In addition to producing the USSA Gold Pass, Tiffany & Co. will continue its partnership through other compelling fundraising initiatives with the USSA.

“Our athletes and organization rely on the dedicated support of donors, especially those who contribute at the Gold Pass level and above,” said USSA’s Vice President, Foundation Trace Worthington. “We are grateful for their generosity and hope to provide an equally rewarding experience in return. We know that a Tiffany produced Gold Pass is a great start.”

For more information on donating to the U.S. Ski and Snowboard Team Foundation, including specifics of the Gold Pass, please visit www.ussa.org/foundation.

About Tiffany & Co.
Tiffany & Co. operates luxury jewelry stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Japan, Asia-Pacific and Europe and engages in direct selling through Internet, catalog and business gift operations. For additional information, please visit www.tiffany.com or call the shareholder information line at 800-TIF-0110.

About the USSA
The U.S. Ski and Snowboard Association (USSA) is the national governing body of Olympic skiing and snowboarding and the parent of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. Developed to facilitate participation in national and international competition, the Olympic sports organization provides structure for competitive skiing and snowboarding. From grassroots programs to governance of sport, management of rules, competitions and athletic rankings, the USSA oversees athletic pipelines for development in the sports. With a vision to make the USA the best in the world in Olympic skiing and snowboarding, the USSA provides leadership and direction for tens of thousands of young skiers and snowboarders who share an Olympic dream while maintaining a strong adherence to core values. The USSA, established in 1905, operates out of the national training and education facility, the Center of Excellence, in Park City, UT. For more information, visit www.ussa.org.

Limited Edition Lib Tech T.Rice PRO “The Art of FLIGHT” Snowboard Coming Out in Special Early Season Release

Seattle, WA (September 12, 2011) – In a special early season, limited release, Lib Technologies unveils “The Art of FLIGHT” T.Rice C2 Power Banana with Magne-Traction pro model snowboard. Every “The Art of FLIGHT” early release snowboard will come with The Art of FLIGHT book including a copy of the film on DVD and Blu-ray™ in a collector’s edition box. This limited edition package will only be available at core snowboard shops while supplies last starting in early October.

“This is something that we put together to thank loyal Lib Tech fans and snowboard shops. I’ve never heard of a snowboard package this awesome,” Travis says. “I spent the summer photo editing the book and working with Parillo on the art for the boards. For the price of most snowboards you get a limited edition of one of the best snowboards that I’ve ever ridden, a gorgeous book and ‘The Art of FLIGHT’ on Blu-ray™, the way the film should be watched.”

The board features Travis’ favorite C2BTX banana tech rocker/camber combination contours and shapes tested on location during the making of “The Art of FLIGHT.” Travis and Lib Tech worked with Mike Parillo on an art piece that would make this board an instant collector’s item. It comes in both a twin pointy pow (161.5cm) and twin blunt jib shapes (153cm and 157cm).

Travis lead a team of photographers, editors and designers to create The Art of FLIGHT book, an oversized, photo-driven book featuring the stunning images captured and exclusive stories made while filming “The Art of FLIGHT.” Published by Red Bull Media House in association with Mervin Manufacturing, all 200 pages are printed on 100-pound silk finish paper using unparalleled printing techniques. The 5,000 limited edition books, a portion of which are only available as part of the Lib Tech package, will be individually numbered with a hand stamp and sold in a luxurious, 3D, collector’s edition box.

As with all Lib Tech, GNU and Roxy snowboards, Travis’ boards are handcrafted near Canada at Mervin Manufacturing in Carlsborg, WA. Travis has worked closely with the Mervin Experimental Divison to fine-tune his flexes, contours and geometries to all-terrain freeride perfection. Travis’ weapon of choice, his Lib Tech pro model, has been strapped on for wins at King of the Hill, Air and Style, Natural Selection and X Games, while the board itself boasts “Good Wood” and countless “Editor’s Choice” nods.

Register your T.Rice Limited Edition board at www.mervin.com/register and be eligible to win Mike Parrillo’s full sized board art print from Asymbol signed by the artist, Mike Parillo! For more info go to: asymbolgallery.com or lib-tech.com.

Price: $599.95
Sizes: 153, 157, 161.5. Each size features a unique element of Mike Parrillo’s artwork.
Available: Specialty snowboard shops that carry Lib Tech starting this October

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Mervin Manufacturing is the leading designer and manufacturer of snowboarding and skateboarding products built at the world’s most environMENTAL snowboard factory by people who ride them. Mervin Manufacturing was founded by snowboarders Mike Olson and Pete Saari in 1977. In an industry where virtually every other snowboard company has moved production to China or offshore, Mervin is the longest running and last major snowboard factory in the USA. Based out of Carlsborg, Washington, between the rugged Olympic and Cascade Mountain Ranges, Mervin is a direct link between riding and manufacturing.

PROTECT OUR WINTERS ADDS NEW BOARD MEMBERS

Winter Sports Nonprofit Strengthens Leadership Team And Elects New Chairman

Pacific Palisades, Calif., August 24, 2011 – Protect Our Winters (POW) announced today that four new members have been
added to the four year-old nonprofit’s Board of Directors. POW was founded in 2007 by pro snowboarder Jeremy Jones, focused
on uniting and mobilizing the winter sports community against climate change.

“We are truly honored that this group has agreed to be part of POW’s leadership. Four years ago, POW was an idea. Now we
have some of the best and the brightest in sports, science, sustainability and business guiding this organization,” said Jeremy
Jones, POW’s Founder.

With climate change an ever-increasing threat to the longevity of winter sports, jobs and the economies of mountain regions,
POW is taking an aggressive approach by strengthening its organizational leadership in key areas, to help it address one of the
most pressing environmental issues of our time.

POW Board Of Directors, New Additions:

Gretchen Bleiler – Olympic Silver Medalist, Four-time X Games Champion and co-founder of Nice Reusables/ALEX Bottle
Penn Newhard – Owner, Backbone Media, Carbondale CO
Naomi Oreskes, Professor of History and Science Studies at the University of California, San Diego
Kristine Stratton, SVP of Operations, Earthjustice

Protect Our Winters has also elected Matt McClain as its Chairman of the Board, effective immediately. Matt is currently the
Director Marketing & Communications, Surfrider Foundation, based in San Clemente, CA and has been a POW Board Member for
two years.

POW Board Of Directors, Current Members:

Matt McClain (Chairman) – Director Marketing & Communications, Surfrider Foundation
Auden Schendler, Vice President, Sustainability, Aspen Ski Company
Strick Walker, Sr. Director, International Brand Communications, Converse
Christina Thomure, Director of Sustainability, Grand Targhee Resort

About Protect Our Winters: Protect Our Winters is the environmental center point of the winter sports community, united
towards a common goal of reducing climate change’s effects on our sport and local mountain communities. With over 40,000
supporters worldwide, POW re-invests contributions in educational initiatives, activism and supporting community-based
initiatives that have tangible results. For more information, visit protectourwinters.org

Introducing a Special Early Release, Gnu “Ladies Choice” The Jamie Anderson Edition

Seattle, WA (September 1, 2011) – Gnu introduces the special, early release of “Ladies Choice” a snowboard designed for and with full input from Jamie Anderson, the world’s most progressive female freestyle rider. Starting this fall in a limited edition run, Gnu shares the snowboard that helped Jamie to win virtually every major slopestyle competition last season. The Ladies Choice blends Jamie’s favorite shapes, flexes and geometries with many of Gnu’s award winning technologies including Magne-Traction, Pickle Tech and C2 Power Banana contours for a proven winning combination.

“It’s amazing! This board is designed for my riding style and everything I like to do,” Jamie says of the Gnu Ladies Choice. “It’s the best board I’ve ever ridden. I couldn’t be happier!”

No woman in the history of snowboarding has dominated slopestyle and freestyle snowboarding to the extent that Jamie has over the past five years. The snowboarders with jobs at Gnu were very excited to work with her to create the ultimate freestyle performance board.

“It’s been amazing to watch Jamie progress over the years and grow into the rider she is today,” says Barrett Christy, Brand Manager for Gnu Women’s. “She has such smooth style, total confidence, and she loves snowboarding. We worked together to blend her favorite shape, flex, and tech into this really fun freestyle board. I can’t wait to see what Jamie does next on her board!”

Jamie spent her summer at home in Tahoe enjoying California’s extended winter and making subtle refinements to the “Ladies Choice” before introducing it to the world. Then she put it to a final test at the New Zealand Open and came away with first place in slopestyle, her fifth title at the contest and the MINI Creative Use of Space award for her half-cab 5-0 to b/s 180. Looking to repeat a TTR World Tour championship for the third straight year, Jamie is leading the tour rankings following this summer’s win.

Technology included:
Pickle Tech: Balance through Asymmetry. Jamie knows there’s a huge difference between your turn mechanics on your toe-side and heel-side edges. Gnu’s Pickle Tech asymmetric sidecuts perfectly balance nature’s asymmetry.

Magne-Traction: Serrated edges give great edge hold, slide boxes and rails with ease and allow Jamie to set up for big park jumps with complete confidence.

C2 Banana Technology: Camber / Banana combination contour gives the best of both worlds. Camber at each end offers stability during big landings and takeoffs at speed, while banana goes between your feet for catch-free freestyle, unreal float in pow and great carving even on hard pack and ice.

Also features: Quasi Glass, AG 1 lightweight, poppy, farmed, sustainable wood core and a sintered base

Available this fall in a Gnu early release, limited run
Msrp $539.95
Sizes 148.5cm and 151.5cm

Easy to ride, maximum performance, hand-built by snowboarders with jobs in the U.S.A.

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Mervin Manufacturing is the leading designer and manufacturer of snowboarding and skateboarding products built at the world’s most environMENTAL snowboard factory by people who ride them. Mervin Manufacturing was founded by snowboarders Mike Olson and Pete Saari in 1977. In an industry where virtually every other snowboard company has moved production to China or offshore, Mervin is the longest running and last major snowboard factory in the U.S.A. Based out of Carlsborg, Washington, between the rugged Olympic and Cascade Mountain Ranges, Mervin is a direct link between riding and manufacturing.