PORTLAND, ORE. (Apr. 8, 2008)– The usually sunny April skies were obscured with snow flurries at this years Vegetate Competition at Mt. Hood Meadows. Josh Dirksen made the drive up from Bend to slash pow on the Sick Stick while Matt Ladley and Ally Carroll spun and grabbed their way to first place in the halfpipe competition.   Continue Reading »

PORTLAND, ORE. (Feb. 13, 2008) – Since the formation of a new marketing alliance in October of 2007, Salomon and Bonfire have completed a series of actions to propel the brand forward throughout the US.   Continue Reading »

PORTLAND, ORE. (Nov. 29, 2007)—Former contributing writer to Transworld Snowboarding Magazine and current Bonfire Marketing Coordinator Rian Rhoe was named Communications Coordinator for both Salomon Snowboards and Bonfire Snowboarding today in Portland, Oregon.   Continue Reading »

Karen Craig named to position.

Portland, Ore. (Sept. 5, 2007) The Alliance between Salomon and Bonfire are pleased to announce that Karen Craig is the new US Sales Manager for both Salomon Snowboards and Bonfire Snowboarding.   Continue Reading »

PORTLAND, ORE. (September. 5, 2007)— Global Snowboard group Manager Jerome Elbaz and Bonfire Founder Brad Steward and Bonfire Managing Director Phil College announced a major shift in Salomon and Bonfire snowboard brand strategy.
As of August 20, 2007 Bonfire Snowboarding and Salomon Snowboards will combine all global marketing functions and personnel in to Bonfire’s Portland-based operations, creating an alliance between the Bonfire and Salomon snowboard brands.   Continue Reading »