(Oslo, Sept. 12) Time for arena upgrade for The Oakley Arctic Challenge (TAC). By moving from Midtstuen to Holmenkollen Ski Jumping Arena, TAC can welcome more spectators and enjoy better arena and production facilities. Continue reading…

CARLSBAD, CA. – Dragon is taking you on a joyride this fall with the Repo, a new sunglass dedicated to those who aren’t afraid to go for the ride of their life. Inspired by the guys who got all night, every night, the Repo is for someone who spends their life getting into tense situations.

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Carlsbad, CA—This Fall, Dragon will incite the rise of the Brigade. It’s the next sunglass inspired by a youth generation mobilized for a cause all their own and dedicated to taking over when it’s time to have fun. So take notice, because if you can’t take the heat, stay outta the street. It’s time to join the Brigade or be left behind.

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Carlsbad, CA – Dragon has yet again dug deep into the bowels of freshness and proudly announces its limited mid season release snow goggles. In transit 10/15/07, these items can be found at a better Dragon dealer near you.

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WHO DONE IT…

CARLSBAD, CA. – Dragon kicks off the snow season with a classic who-done-it campaign with the Dragon Murder Mystery. Designed to drive intrigue and mystery to our 2007/2008-snow campaign and products, the Dragon Murder Mystery revolves around Dragon’s team riders and an interactive blend of consumer contests, print and electronic media. Continue reading…

Carlsbad, CA – Rock and Roll is here to stay, it will never die. It may need a hip replacement, or a liver transplant, but it will never die. Dragon springs into the lime light of fall with the Jump Series, a tribute to the greatest Rock and Roll this world has ever heard. Continue reading…

Carlsbad, CA – Dragon blazes into fall with the Red Line. What do you get when you throw inspiration from 80’s pop culture, retro styling and caution into the wind? You get The Red Line series- and it’s hotter than leopard spandex. Continue reading…

Carlsbad, CA – Dragon is pleased to announce the launch of the new Dragon primary website. With an ever-expanding world of electronic media and web viewing, the new site is designed with expandability and future growth in mind. Continue reading…