SIA.09 – Salomon & Bonfire
Salomon and Bonfire has a great product lineup for 2010; excellent colors, great products, and a few new treats thrown in as well. Salomon’s display for the g.i.f.t. project, showing materials and energy used in their board production, was one of the most impressive “green” displays at SIA. It does a great job of communicating the impact new construction techniques can have on the environment. The
Salomon line looks great overall, but the first thing that caught my eye was Bonfire’s boots. The boots are being made in Salomon’s factory, but they are definitely not Salomon boots; different design team, and very different colorways. No big stories with Bonfire’s outerwear, but it all looks good, great colors an solid cuts.






