Snowboarder Guide » Product Previews

Fear and Loathing in Denver

Chris — Tue, 02 Feb 2010 07:31:18 +0000

SIA is always an intense, all-consuming series of events, but with the move to Denver, the 2010 show became a whole new beast. More floor space meant more brands, and so we found ourselves busier than ever tracking down what’s coming next, and from which company.

After meeting with the hundred or so companies we normally see at SIA, not to mention the after parties, we’re usually pretty wasted. But SIA.10 took it to a whole new level with two days of on-snow demos immediately following the tradeshow.

Over the next few weeks we’ll be rolling out previews from each company we met with, including photos, and mentions of any products that really caught our attention, as well as on-snow previews for select boards, boots, and bindings. For now you can check out this gallery of images, an overview of the entire trip.

2009/2010 Snowboard Video Roundup

The Editor — Sun, 11 Oct 2009 02:19:05 +0000

October brings a wave of energy and excitement to the snowboard industry with the onslaught of new videos, and the 2009/2010 video is more intense than ever before. The continuing progression of camera technology, combined with the ease of new digital distribution has lead to an ever increasing supply of snowboard movies. At current count there are almost 100 separate films on the market for winter 09/10.

See something we’re missing? Let us know!

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SIA Day 4, Jan 30 2009

Chris — Wed, 18 Feb 2009 02:51:23 +0000

We took the final day of SIA in Las Vegas pretty easy, wandering the show checking out booths we hadn’t met with and enjoying the last hours in Vegas. Here are a few more photos we gathered to finish off the trip.

SIA.09 – Helly Hanson

Chris — Tue, 17 Feb 2009 23:54:51 +0000

Helly Hanson is geared a little more towards the ski side of the industry than the snowboard side, but they’re getting special notice for two things this year. First, the collaboration between Helly Hanson and Moods of Norway, an awesome set of outerwear from one of Norway’s best known brands, with patterns from one of Norway’s newest brands. Second, their partial puffy jackets, solid technical jackets with pockets of down sewn inside to keep you warm.

SIA.09 – Salomon & Bonfire

Chris — Tue, 17 Feb 2009 23:36:17 +0000

Salomon and Bonfire has a great product lineup for 2010; excellent colors, great products, and a few new treats thrown in as well. Salomon’s display for the g.i.f.t. project, showing materials and energy used in their board production, was one of the most impressive “green” displays at SIA. It does a great job of communicating the impact new construction techniques can have on the environment. The

Salomon line looks great overall, but the first thing that caught my eye was Bonfire’s boots. The boots are being made in Salomon’s factory, but they are definitely not Salomon boots; different design team, and very different colorways. No big stories with Bonfire’s outerwear, but it all looks good, great colors an solid cuts.

SIA.09 – Dakine

Chris — Tue, 17 Feb 2009 23:13:29 +0000

I always enjoy the tour through Dakine’s collection, and this year’s gear is a real treat; great colorways and some excellent refinements in their catalog. Girls will definitely love the black cheetah print available throughout the line. There are tons of little features and goodies in their packs, and I really came away impressed.

SIA Day 3, Jan 29 2009

Chris — Tue, 17 Feb 2009 05:39:40 +0000

Day 3 at SIA.09 started off a little slow after the night of parting at the Riders’ Poll Awards and the Skullcandy concert, but that didn’t stop us from doing the rounds. Have a look at the pictures below, and then head over to the separate coverage of Dakine, Helly Hanson, Salomon & Bonfire, and the Snowboard Mag party with DJ Muggs and Redman.

SIA.09 – The Program (Forum, Special Blend, Foursquare)

Chris — Mon, 16 Feb 2009 06:55:37 +0000

Forum, Special Blend, and Foursquare, the brands that make up The Program had a great showing at SIA. There are hints of Burton technology trickling down through The Program, but the three brands are still holding on to their very unique character and style. Forum, Special Blend, and Foursquare have bright and colorful lines that really stand out for 2010, and of course, like most board companies at SIA, Forum added reverse camber to their snowboard lineup. In addition, Forum created a jointed baseplate to go hand in hand with reverse camber, designed to allow the board to flex through the binding. Board standouts would be the Youngblood with a great new look, and I think everyone got a kick out of the Bob Ross collab. The Program has a huge line of gear, and this is only a sampling of it, but there’s definitely a lot to look forward to for 2010.

SIA.09 – DC

Chris — Mon, 16 Feb 2009 06:07:38 +0000

After the big snowboard unveiling party last year, DC kept things pretty low key this year, but that doesn’t mean they brought a week showing to SIA. DC’s attention to style and integration between their various product lines really paid off this year with some great gear, from boards to boots to outerwear. The Mountain Lab line is an extraordinary collection, deserving particular mention for how clean it looks; also of note is that the boards come with a sticker pack so you can populate the Lab however you want.

SIA.09 – K2

Chris — Sun, 15 Feb 2009 04:12:43 +0000

I rode K2′s WWW for a good bit of the 07/08 season and have been spending most of the 08/09 season on either a WWW or Jibpan, so needless to say I was looking forward to seeing K2′s 2010 line. K2 has changed up their line pretty significantly, and a number of their boards are now reverse or zero camber. The entire line looks great, and I look forward to getting on snow with them in the spring.