Matix clothing is proud to announce the addition of Andreas Wiig to it’s snow team. Andreas was born in the small suburb of Norway called Asker. He started snowboarding at the age of 11 and has progressed into one of the most well rounded athletes in the world today. Andreas now resides in Oslo Norway and Hollywood, California. Look for Andreas in Mack Dawg Productions new release out September. Continue reading…

LAKE TAHOE, Calif. – 22-year-old Finland native Tommi Yliantilla will now officially be representing 9Grand street wear. Yliantilla is 9Grand’s first international team rider and with his style, skills, and overall persona mesh perfectly with 9Grand’s already slamming team lineup. Continue reading…

Airing Thursday, February 28 at 9:00 pm Eastern Time (6:00 pm Pacific Time) and telecast three additional times, Eddie Wall will appear on The Daily Habit. Continue reading…

PARK CITY, Utah (Feb. 14) - Twenty-three U.S. riders are looking to shred their way to the top of the podium at the 2008 FIS Junior Snowboarding World Championships March 21-31 in Khanty-Mansiysk, Russia. Continue reading…

Stockholm, SE (Feb. 12th, 2008) -WeSC is proud to announce that what once was a mutual and distant admiration, has been made a formal affair, with the one and only Darrell Mathes welcomed as WeSC’s latest Weactivist! Chosen to represent WeSC and their Street Fashion program, Mathes will act as an informal ambassador for the brand flying the flag of WeSC near and far! Yeah! Continue reading…

Burlington, VT (January 24, 2008)—Shaun White and Burton Snowboards today announced that they have signed a ten year partnership deal, the longest in the sport of snowboarding, whereby Shaun will continue to ride for Burton’s Global Team, in addition to working with the company on expanding The White Collection, his signature line of hardgoods and outerwear that has been highly successful since it launched four years ago. Continue reading…

For more info and exclusive video footage of J.P. Walker in action, visit www.thirtytwo.com

(Big Bear Lake, Calif. – November 29, 2007) – Big Bear Mountain Resorts today welcomes Female Rider of the Year to its 2007 – 2008 professional riding team. Hana Beaman brings added experience to the already stellar team, which includes veterans J.P. Walker, Seth Huot, Laurie Heiskari and Simon Chamberlain. Continue reading…

Northwave and Drake are proud to announce that Seth Huot has joined the teams for boots and bindings. Formerly on Northwave and Drake in ’03-’04 Seth rejoins the teams with a two year signed contract. Continue reading…

Lake Forest, CA – etnies and ThirtyTwo are psyched to announce the newest am rider, Ståle Sandbech, to join their global snow teams. Born in Rykkin, Norway, this 14-year-old has been etching his name in the industry for the last six years. Continue reading…