Product News

686 and New Balance Times Collection Party Flyer

686® Partners With New Balance® For Limited Edition Collection

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Irvine, CA, January 21, 2009 — Westlife Distribution is pleased to announce the pre-release of a limited edition collection featuring 686® and New Balance®. The 686 Times Line is an annual program that began six years ago and is a collaborative effort between 686 and another premium brand to offer entirely new innovations in products.

For the 2009-2010 winter season, with products shipping globally in August 2009, privately held global footwear and apparel company New Balance® and rider owned and operated 686, come together to introduce a winter collection composed of Outerwear, Footwear, Boots and Accessories. The collection is a perfect combination of historical legitimacy, quality craftsmanship, technical wisdom and progressive minimalist design.

“Sneakers have been a part of my life just as much as snowboarding and skateboarding, and I hope to bring to boardsports what New Balance has done in the performance and lifestyle categories,” says Michael Akira West, owner and creative director at 686, “New Balance and 686 share similar backgrounds in quality workmanship, technical fits and being independently operated. Combing the two brands will definitely create excitement; however the hype I’m looking for is being backed by performance, delivery and sell-through.” (more…)

Trew Launches Fall 2009/winter 2010 Collection

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HOOD RIVER, Ore. (January 19, 2009) – Coming off of its successful TREW RV Tour, TREW is pleased to launch its fall’09/winter’10 outerwear collection to retailers, media and industry insiders at the Outdoor Retailer and SIA Snowsports trade shows, booth numbers BR-609 and F25, respectively.

TREW launched the brand to consumers and select retailers in the beginning of December via an RV tour throughout many western U.S. resorts. Tripp Frey, John and Chris Pew are excited to now introduce the stylish and technical collection to a wider audience of retailers and media at upcoming trade shows. The pieces in the collection are all fabricated with performance-based materials and offered in bright colors all designed to make riding more comfortable, efficient and stylish. TREW uses Gelanots® three-layer laminate fabric on pants and jackets which provides the wearer with 20,000mm waterproof protection and 15,000gm breathability. With advanced binding methods and an extremely flexible, non-porous membrane, Gelanots® laminates offer no delamination and an uncompromising stretch ability that, unlike traditional PTFE membranes, resists tearing and remains waterproof when stretched. In addition to Gelanots®, TREW uses SuperFabric®, a tear and puncture resistant fabric, to reinforce the instep and bottom edge of the pants. (more…)

hotchillyslogo

Hot Chillys Introduces New Superior Performance Naturals For Fall 2009

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San Luis Obispo, Calif. (December 30, 2008) – With 20 years of experience under their belt, Hot Chillys is at the forefront of base layer fabric technology. Remaining true to all things under the belt, Hot Chillys continues to keep you warm and cozy when it’s cool and chilly with Hot Chillys new Superior Performance Naturals. Putting the ‘super’ in superior, this collection offers advanced quality and utility with Hot Chillys’ notorious eco-twist.

These performance base layers are available in cotton, silk, alpaca, tencel, and cashmere. The Superior line offers a unique solution in natural fibers. Every fabric has inherent, or enhanced, moisture management and antimicrobial properties, as well as hypoallergenic. Tighter, finer stitch work, finished collars, tonal embroideries and rich woven labels really set this line off. (more…)

Ride Matix Canvas

Ride’s Canvas, Cadence & Sigma Get A Dose Of Style From Matix Girls Clothing

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Ride Snowboards has cultivated a reputation for pushing style to the brink on its boards, boots and bindings over the past 17 years. Ride’s top performing women’s collection gets an intravenous injection of street style in 2009-2010 through a collab with the ever progressive Matix Girls Clothing label. The two creative teams worked together to blend Matix’s Girls refined look from their Fall ’09 Collection with Ride’s women’s specific Canvas board, Cadence boot and Sigma MVMNT binding for a truly one-of-a-kind ensemble. (more…)

686 Partners With Kr3w For Limited Edition Collection

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Irvine, CA, December 9, 2008 — Westlife Distribution is set to release the Winter 2009-2010 Times collection featuring KR3W® apparel. The 686 Times line is an annual program that began six years ago and is a collaborative effort between 686 and another premium brand to offer entirely new innovations in products.

For the 2009-20101 winter season, with products shipping in September 2009, KR3W and 686 are offering a collection of men’s outerwear. The 686 X KR3W partnership is a select collection of street-inspired jackets and pants. Each design is a unique collaboration between the 686 design team and KR3W. (more…)

VIO Family & Friends

V.I.O. Family + Friends Holiday Discount

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vio famfriends 300x258 V.I.O. Family + Friends Holiday Discount

VIO Family & Friends

You are invited to participate in the V.I.O. family + friends holiday discount promotion.

Enter code at checkout – VIO1

vio SHOP NOW

V.I.O., The leader in wearable video technology.

Check out V.I.O. in action: http://vimeo.com/1842813

whitegold snowboards

Announcing Whitegold Snowboards

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120208 whitegoldsnowboards 300x199 Announcing Whitegold Snowboards

whitegold snowboards

Check out www.whitegoldsnowboards.com for the first look at the new boards. They are on their way to Whistler now, all the way from Austria. The boards will be here in mid December, just in time for the real winter pow to get here. I got a bunch of boards shipped Fedex to take these shots for the website and get them out on the hill. I have been jibbing around on the 153 with rocker and it’s been super fun. The website is brand new and may have some bugs still to work out. Check it out and drop me a line anytime.

Enjoy!
Kevin Sansalone

gunner

Freestyle Introduces New Holiday Watches

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NEWPORT BEACH, Calif., (December 2, 2008) – Have you been naughty or nice this year? Just in time for holiday gift giving, Freestyle has introduced new styles to its collection; the Stunner and Gunner for men and women. Freestyle has also added more colors to its iconic Shark Classic style.

In an economy where price matters most, Freestyle is happy to offer quality time pieces at affordable prices with the added benefit of a limited lifetime warranty. All the new watches will retail under $100.00. (more…)

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