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686 and Scion roll out the ultimate snowboard ride
06 months ago
686 recently teamed up with Scion to blow the doors off a xB and convert it to the ultimate snowboard ride, and we’ve got photos and video of this incredible project.
“The 686 Scion Numeric is a dream come true,” says Michael Akira West, president and creative director at 686. “What better way to celebrate our twentieth anniversary by doing something that’s never been done before? Every part of this build has a story and a separate product that it was inspired from. I’m psyched we were able to show it to the world, our way.”
The snow specific tires reflect NB686® snowboarding boots and are branded as New Balance® tires. The top of the car is designed like a Bern® protective carbon fiber helmet, complete with their patented brim technology. The windshield is designed from Dragon’s APX® frameless goggle and offers full peripheral view inside the car. The Sparco® modified seats are inspired from actual Union® team snowboard bindings and are constructed in a high-back cup shaped form. The sound system is engineered and designed by the Skullcandy® team, which used their premiere Aviator headphones as inspiration. GoPro® came in with their POV expertise in visual racing mirrors and interior mapping. Vestal® watches and their ZR-3 Chronograph inspired the custom built time gauges. The devil is in the details and Freewaters® sandals clearly did this in the first ever heated floor mats. BOA® Technology added their “dialed” in fit to the cars heating and cooling system. Recco® Avalanche Rescue systems supplied their sophisticated radar technology on the road and mountain terrain. Blind® skateboards legendary artist, Marc Mckee provided his custom touch to the interior panels. To finalize the winter shred story, 686’s technical textile background pushed manufacturing boundaries by successfully wrapping the world’s first and only fully functional waterproof and breathable snowboarding outerwear vehicle, complete with stitched panels, laser welded seams, waterproof zipper and mesh venting.
Keep reading to see the full photo gallery and video of the project.
Burton “Rail Days” in Tokyo
06 months ago
by Chris
in Contest & Event News
Burton Rail Days gives the city of Tokyo the rare chance to see some of the world’s best street snowboarders in action at a free outdoor event.
The event will start with 16 top invited riders throwing down on the biggest rail feature ever constructed for a snowboard event in Tokyo. Built by the world’s leading snow park and halfpipe designers, Snow Park Technologies, the Burton Rail Days course is designed to look like an actual street corner, complete with street lamps, stairs, handrails, a brick façade and a mailbox to session. There’s also a quarterpipe at the top of the stair set for riders to drop in from, and urban features like cement ledges give the riders plenty of room to get creative.
“I’m super stoked to head over to Tokyo for the Burton Rail Days event,” said Burton team rider Ethan Deiss. “I’ve seen a few drawings of the set up, and it looks really solid. Just hanging out in Tokyo is so much fun, let alone getting to snowboard in the city and compete in a rail contest. It’s going to get crazy.”
SSX Massive World Part 3
06 months ago
Another update from EA Sports, previewing three more maps, Africa, The Rockies, and The Alps.
This game just looks better and better!
Shred and Destroy with ThirtyTwo
06 months ago
Check out this collab by ThirtyTwo and Thrasher skate mag, taking the classic “Skate and Destroy” Thrasher design to the snow with “Shred and Destroy.”
Full gallery after the break.
686 Day is back – 11/11/11
06 months ago
by Chris
in Contest & Event News
Mark your calendars for November 11 and 12, 686 Day is back.
686 Day is two days of giveaways and prizes. Check the flyers after the break for full details including participating shops in the US and around the world.
SIA Youth Market Intelligence report
06 months ago
by Chris
in Industry News
SIA’s 2011 Youth Market Intelligence Report is now available.
The youth report provides a vast array of information on snow sports participants ages 17 and under. “If you need to take a closer look into the kids’ snow sport market, this is the place to get everything you need,” said SIA Director of Research, Kelly Davis.
These are not the groms you’re looking for
16 months ago
If your kids are looking to hone their jedi skills this winter, look no further. Burton Snowboards and Lucasfilm just announced their limited edition Star Wars™ licensed collab board and gear for the 2012 season. The collaboration includes a full line of Star Wars themed Chopper mini snowboards, and best of all, an R2D2 helmet.
I think this helmet is long overdue. We’ve had just about every other possible helmet graphic, and lets be honest, who doesn’t want an R2D2 helmet? While you probably can’t get a kids XXXXL to fit your big melon, you can grab one for your favorite grom. The Avid is a year-round helmet, certified for use on snow, or while biking or skating. Plus, next time ski patrol is chasing your kids, you can just wave your hands, and in your best Alec Guinness voice say: “These are not the groms you’re looking for”
Keep reading, there are more photos and the full press release available after the break.
Snowboarder Guide on Google Plus
0Google Plus just opened its doors to business “Pages”.
Check out Snowboarder Guide’s Google Plus page.
Do you use G+? What do you think of the service relative to Facebook? Will business pages make you use Google Plus more? Sound off in the comments