Industry News

Girl Powder Fashion Shot

Girl Powder Drops its Winter Line Today and Prepares to Hit the Slopes

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Lake Tahoe, CA (November 1, 2007) With winter creeping around the corner Girl Powder gives any snow loving chic plenty to wish for this holiday season. From stylie hoodies and bandanas to cozy thermals and unique logo tees, Girl Powder offers enough flavor for any taste. Girls will also no longer need to purchase men’s tall-tees as there is now one specifically designed for them. The first ever women’s tall-tee provides comfort while riding, eliminating the annoying gap between shirt and pant. And it of course adds a little flavor to any ensemble. (more…)

SIA Snowsports Trade Show Will Move to Denver

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20,000 skiers/snowboarders coming “Home to the Mountains” in 2010
McLean, VA (October 30, 2007) — SnowSports Industries America (SIA) today announced their decision to move the annual SIA SnowSports Trade Show from the Mandalay Bay in Las Vegas, Nevada to the Colorado Convention Center located in downtown Denver, Colorado in 2010. (more…)

Industry Athletes Honored at Sia Snowsports Trade Show

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McLean, VA (October 25, 2007) – SnowSports Industries America (SIA) is pleased to announce that for the second year in a row, the U.S. National Ski and Snowboard Hall of Fame and Museum will host their Induction Ceremony at the SIA.08 SnowSports Trade Show. The inductees represent a very diverse group of snow sports pioneers, athletes and developers, including the first inductees for snowboarding. (more…)

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SmartWool® Continues Partnership with U.S. Ski Team and U.S. Snowboarding

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STEAMBOAT SPRINGS, Colo. (October 24, 2007) ­ SmartWool®, a leading performance brand of wool-based apparel, socks and accessories, recently announced the continuation of its partnership with the U.S. Ski Team and U.S. Snowboarding as the official sock supplier through 2011. The partnership, that spans nearly a decade, reinforces SmartWool¹s commitment to those who exude the SmartWool lifestyle and strive for athletic excellence. (more…)

Dakine

Music Videos and New Music Added to “Dk Music” At Dakine.Com

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HOOD RIVER, Ore. – October 24, 2007 – DAKINE continues to keep music fans rocking with its latest round of updates to the DK MUSIC section of its website, dakine.com. DK MUSIC, an integral component of DAKINE’S website, now includes music videos, new bands and over a dozen new album releases from an already extensive list of musicians featured on the site. (more…)

Shredding Betty Logo

shreddingbetty.com Because Snowboards Have Curves Too

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NEW YORK, New York – October 23rd, 2007 – shreddingbetty.com, a snowboard lifestyle company and e-tailer brings premium equipment, apparel and accessories to a national audience with the launch of their female focused online store. (more…)

POW Logo

Protect Our Winters’ November newsletter

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We are a community of people who love our winters, and in many cases, it’s how we make our living. So it only makes sense that we unite to do whatever we can to fix the damage that’s being done to the season and lifestyle we love.

Obviously, it’s going to take cooperation on a global scale to address everything from fossil fuel emissions to renewable energy solutions – but if our community harnesses our collective energy and puts forth a focused effort, we can have a direct influence on reversing the damage that’s been done and ensure that winters are here for generations behind us. (more…)

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Purchase of Energy Credits Reinforces Conservation Efforts at Wintergreen Resort

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WINTERGREEN, Va., October 19, 2007 – As part of its ongoing initiative to be energy efficient and environmentally responsible, Wintergreen Resort has purchased renewable energy credits (RECs) from Renewable Choice Energy that will significantly offset its consumption during the next year. An REC purchase guarantees the amount of electricity the resort uses is replaced onto the power grid with renewable electricity. (more…)

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