Industry News

Rian Rhoe Named Communications Coordinator for Bonfire and Salomon Snowboards

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PORTLAND, ORE. (Nov. 29, 2007)—Former contributing writer to Transworld Snowboarding Magazine and current Bonfire Marketing Coordinator Rian Rhoe was named Communications Coordinator for both Salomon Snowboards and Bonfire Snowboarding today in Portland, Oregon. (more…)

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Signal Street Team Contest & Shop Sponsorship Program

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Signal Dealers & Shop Riders, it’s time!!! We’re excited to announce the second season of our hugely successful shop sponsorship program—The Signal Street Team. For the second year running, each Signal dealer will have the chance to sponsor one rider to compete for a spot on the Signal team! This is a friendly competition geared to bring excitement to your retail shop and share the passion, talent, and ingenuity found in your unique regional snowboarding scene. As well, this is a fun way for us to build community around our brand, scout new riders, and say “thanks” to all of you who support and believe in Signal. (more…)

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ThirtyTwo & etnies Sponsor Me Contest

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ThirtyTwo and etnies have sifted through our sponsor me videos and have found three diamonds in the rough. Now it’s up to you, the voting public, to choose either Sean, Toni or Dan as your winner. One of these guys is going to be hooked up this season for sending us their sponsor me videos. Yeah, we are sweet. (more…)

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Hello From Airblaster

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Airblaster would like to take a second to say a big THANK YOU to all our retail stores, online partners and all customers. Airblaster takes its relationships with all business partners very seriously. We all love snowboarding and we love doing business with good friends. Since the Holiday season is fast approaching we would like to remind everyone to check out our Dealer Locater and Online Store Partners listed on our web site. Airblaster only works with the best and they can be found on www.myairblaster.com. Online stores such as Tactics, Milo, Porters, Eternal, Exit Real World, Moda 3, Dog Funk and of course the Airblaster AIR store are loaded with all the Airblaster gear you need as well as other great product. Many items from Airblaster are selling out fast so do not hesitate to check it out. (more…)

Arbor

Arbor Snowboards and Rogue Status Collaborate on Limited edition, Mid-Season Release

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Rogue Status, the controversial, pridefully non-conventional, “luxury goods brand” – and Arbor, the surf/skate/snow industry’s forerunner in the use of environmentally friendly, beneficial materials, announced today that they will release 333 specially designed and numbered snowboards – a collaborative, limited offering that will be sold exclusively through select Arbor and Rogue Status dealers in the US and Canada. (more…)

Burton Snowboards and Friday Productions Announce New Six-Part TV Series

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Burton Snowboards and Friday Productions are pleased to announce the launch of their new TV co-production, Terje’s Season Pass, starring Terje Haakonsen along with Nicolas Müller, Shaun White, Mads Jonsson and Kevin Pearce. The six-part TV series will air this January on major TV networks worldwide, including the world’s leading action sports channel FUEL TV and Norway’s largest broadcaster NRK. (more…)

Resorts of the Canadian Rockies Focuses on Terrain Park Safety with an Industry-Leading Initiative

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Calgary, AB – November 8, 2007 – Resorts of the Canadian Rockies Inc. (RCR) is recognized as an industry leader in providing world-class guest experiences at its mountain resorts throughout Canada. In doing so, RCR believes that safety in its mountain environments is one of its most important values. Supporting this mandate, RCR is moving in a new direction that will enhance safety at all of its resorts. (more…)

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Omatic Snowboards Has Hired Someone New

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Encinitas, CA – November 1, 2007 — After months of grueling interviews with American Idol rejects, Omatic finally found their behind-the-scenes superstar to take over the position of Sales Director. The lucky and much-deserving winner of this talent search is Tanya Otero from Encinitas, California. (more…)

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