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Industry News
Snow Sports Bargain Hunters Drive August To October Sales Increases
03 years ago
by Press Release
in Industry News
McLean, VA (December 9, 2008) – Snow sports shoppers are willing to spend their money on snow sports equipment, apparel and accessories even when the overall economy is significantly down. August to October snow sports sales of $507 million were up 9% overall bolstered by very strong sales of carryover equipment and gear for juniors. “Snow sports shoppers went out looking for bargains and they were willing to buy when they found them,” said Kelly Davis, Director of Research for SnowSports Industries America (SIA), the not-for-profit industry trade group represents manufacturers and distributors of snow sports products.
The market data presented in this report comes from the SIA Retail Audit conducted by the Leisure Trends Group. Each season, Leisure Trends gathers data between August 1 and March 31 from a representative panel of more than 1,200 snow sports retailers who provide sales data directly from their Point of Sale systems. The panel and the method for extrapolating the results out to the entire industry is based on a triennial census of snow sports retailers designed to accurately define the size and structure of the snow sports retail marketplace. (more…)
Alli, the Alliance of Action Sports, Launches allisports.com; New Digital Hub for Alli Properties
03 years ago
by Press Release
in Industry News
Allisports.com will House Dew Tour Properties, Maloof Money Cup, AMA Motocross Championships, King of Wake Series, and the Free Flow Tour
NEW YORK – December 8, 2008 – Alli, the Alliance of Action Sports™, along with co-owners NBC Sports and MTV, a division of Viacom’s MTV Networks (NYSE: VIA and VIA.B), today launched allisports.com (http://www.allisports.com), a new digital hub for the full roster of Alli properties and a leading source of action sports content and news. (more…)
The Program Snowboard Brands Plan Move to Vermont
03 years ago
by Press Release
in Industry News
Irvine, Calif. (December 5, 2008)—The Program, which includes snowboard brands Forum, Special Blend and Foursquare, today announced the relocation of its corporate headquarters to Burlington, Vermont where parent company Burton Snowboards is based. The transition will be complete by early February and will allow The Program to invest more in developing great products and marketing while reducing overhead costs, which is critical during challenging economic periods.
“In tough times like these, we need to be very strategic and efficient so we can continue to invest in our core strengths like product development and marketing, and this move allows us to do just that,” says The Program General Manager Sam Paschel. “In Burlington, The Program will benefit from over 30 years of Burton’s product development, sales and operations expertise while enjoying easy access to Burton’s shared services. And it will be great to have the company close to the mountains where we can easily test product on snow.” (more…)
Chaos Headwear Announces their 2008/2009 Sponsored Events line up
03 years ago
by Press Release
in Industry News
Steamboat Springs, CO, (December 3rd 2008) Today, CHAOS announced its 2008-2009 Fall/Winter event line up. This year’s partnerships, innovations and services are driving the business at CHAOS and Moon Shadow for 2008/2009 season. With sales stronger than any previous quarter, new partnerships and current diverse programs, fresh designs and new organic sustainable collections, CHAOS is gaining market share.
It is without a doubt that profile and involvement, have increased the radar these last three seasons. Chaos has worked steadily to create new inroads in the outdoors and snow markets. Last season CHAOS added more events, made previous ones better and brought in Chris Anthony as our official headwear spokes person. You can find Chris regularly on Fox News fitness tips, emcee for over 56 Warren Miller premier events, and fundraising for kid’s community programs. As of this 08/09 season Chris is also the official spokes person for SOS-Snow and Ski Outreach Society—one of our longest running partnerships. http://www.chrisanthony.com
Below are summaries of out top events and how to find out more: (more…)
Nbc Sports And Mtv Announce The Creation Of Alli, The Alliance Of Action Sports
03 years ago
by Press Release
in Industry News
NEW YORK – December 1, 2008 – NBC Sports and MTV, a division of Viacom’s MTV Networks (NYSE: VIA and VIA.B), announced today the creation of Alli, the Alliance of Action Sports™. Alli is a global business that joins the former Action Sports Tour properties (AST) with Maloof Money Cup, AMA Motocross Championship and King of Wake series to create the most diverse and robust action-sports offering in the world. The new umbrella brand, which will continue to be co-owned by NBC Sports and MTV, will offer a schedule of seven national and international action sports tours and events, multimedia content and production, a digital hub and consumer-facing lifestyle brand. (more…)
Who’s most likely to be swept away? Avalanche study shows training and education don’t reduce risk in the backcountry
03 years ago
by Chris
in Industry News
If you think the person most likely to be involved in an avalanche this winter will be a young hot-dogger who doesn’t know any better, think again.
Albi Sole, program co-ordinator for Public Avalanche Awareness Programs at the University of Calgary Outdoor Centre, has just completed his masters degree research profiling who’s at the highest risk of being involved in an avalanche incident. According to Sole, the most likely subject is a male backcountry skier, 25-29 years old, with a bachelor’s degree or higher and earning about $10,000 over the provincial average. Being accompanied by a woman tends to reduce the risk, while having taken avalanche training does not. (more…)
Stylish and Technical Outerwear, Company Launches Through TREW Tour
03 years ago
by Press Release
in Industry News
HOOD RIVER, Ore. (November 24, 2008) – A love for the mountains, passion for the sport, and a need for technical, yet stylish outerwear set three guys on a mission to create the ultimate outerwear collection for the true rider. The true rider being the person who loves first tracks, knows the meaning of earning their turns, and has fun “gettin’ ‘er done” on and off the mountain. Tripp Frey, John and Chris Pew are proud to announce the creation of TREW and its inaugural TREW Tour.
TREW’s premier men’s collection consists of three jackets and two pants, each available in three colorways. The collection re-invents classic pieces with updated colors, technologies and fits. TREW will also be offering hoodies, tees and beanies in addition to its core outerwear. The price points will range from $30.00 to $479.00 and will be available at independent retail shops throughout the country. (more…)
Quiksilver Unveils Flagship Snwoboard Park In Beijing
03 years ago
Beijing, CHINA (November 20, 2008) – Quiksilver, the world’s leading boardsports fashion apparel brand and long-time supporter and promoter of snowboarding in China, today announced it will sponsor the world-famous Nanshan Park in Beijing, China. Teaming up with the country’s top park construction firm Mellow Constructions China, Quiksilver proudly unveils China’s finest freestyle playground, the Quiksilver Nanshan Mellow Park, scheduled to open December 2008.
Over the past few years, snowboarding has grown from a relatively unheard of sport in China into a winter sensation. This would not have been possible without Quiksilver’s ongoing support at all levels, from sponsoring the Quiksilver Snow Team and popular events such as the Quiksilver Nightrail Session, to now providing China’s finest snowboard park. (more…)