Industry News


Industry News18 Mar 2008
Author: Press Release
Grenade Games 4 Return to June Mountain

A way out west there is a group of Radical Dudes, people called them the Grenade Crew. About every time this year, usually around the end of April they get together and have a little Shindig called the “Grenade Games”. Reckon it’s been about three years going on four they’ve been doing this. Usually moving place to place, this year I heard they’re bringing her back to her birthplace at June Mountain, California. Given’er 2 days of fun celebrating snowboarding in the sun. That starts Saturday, April 19th and continues on through Sunday, April 20th for those of you interested in that sort of thing. It’s gonna be bout $30.00 bucks to get you on hill or $50.00 for both days. Continue reading…

Industry News17 Mar 2008
Author: Press Release
Burton and Go211.com Announce Five Year Partnership

BURLINGTON, VT (March 17, 2008) – Burton and Go211.com are pleased to announce a five-year partnership in which Go211 will become a global partner of the Burton Global Open Series (BGOS) and webcast all BGOS competitions and other events over the next five years. Continue reading…

Industry News14 Mar 2008
Author: Press Release
Loon Mountain Extends Its Winter Season Until April 21

Lincoln, N.H. : March has come in like a lion, dumping over a foot of new snow so far this month on New Hampshire’s Loon Mountain. With over seven feet falling since February 1st, Loon announced it will stay open through Monday, April 21. Continue reading…

Industry News12 Mar 2008
Author: Press Release
Dragon Launches Glare Kills Campaign

CARLSBAD, CA. - Dragon is proud to announce the launch of their new “Glare Kills” marketing campaign for 2008. With a growing demand for polarized lenses, Glare Kills is a campy anti-tech approach that is designed to educate the consumer about polarized lenses and their benefits. Continue reading…

Industry News11 Mar 2008
Author: Press Release
Snow Sports Sales Booming Notching Nearly $2.4 Billion Season To Date

MCLEAN, Va. (March 11, 2008) - In a besieged economy, the snow sports market is booming with $2.35 billion in sales representing a growth rate of approximately 13 percent over the same period last season. “The subprime mortgage crisis, the falling value of the dollar, increasing prices for consumer goods, and the high price of petroleum have hit the economy very hard but when the snow is good nothing will keep people off the slopes,” said Kelly Davis, Director of Research for SnowSports Industries America (SIA), the not-for-profit industry trade group that represents manufacturers and distributors of snow sports products. So far this season, all snow sports sales channels are reporting growth in unit and dollar sales. Specialty shops already have sold $460 million in equipment, $10 million more than sales for equipment at the same time last season. The Internet channel is in the throes of dramatic growth with increases through January exceeding 43% in units and 48% in dollars. Even in the chain stores where overall sporting goods sales are down significantly, sales of snow sports goods are far from slouching. Continue reading…

Industry News11 Mar 2008
Author: Press Release
686 Announces Key Management Promotions

686Irvine, CA, March 11, 2008 — Westlife Distribution is pleased to announce the immediate promotions of three key managers. Long-time employees Doug Sumi and Jono Zacharias have been promoted to the positions of Senior Vice President of Operations and Finance and Senior Vice President of Global Sales. 686 veteran, Kristin Cusic, has also been promoted to Vice President of Marketing. Continue reading…

Industry News10 Mar 2008
Author: Press Release
Absinthe Films Launches Platform on iTunes

Absinthe Films is proud to announce the launch of its iTunes platform on March 4th 2008. For the first time we offer snowboard enthusiasts to legally download Absinthe Films’ titles. The initial launch will incorporate Transcendence, Pop as well as the seven new episodes of our TV show Flipside – the making of optimistic. Customers who purchase the entire series of Flipside will get optimistic? for free on top of it for $8.99! (exclusively in the US) Optimistic? has won the prestigious “movie of the year” award given out by Snowboarder Magazine USA for the best snowboard film of 2007. Titles for “best rider of the year” went to Nicolas Müller (by Snowboarder Magazine USA) as well as to Wolle Nyvelt (by Transworld Magazine). Both starring with an outstanding performance in Optimistic? Continue reading…

Industry News & Resort News05 Mar 2008
Author: Press Release
Burton's "Poachers" Videos Now Available

The Poach for Freedom contest has come to a close and we’ve got dozens of videos up on the site, please check them out! Continue reading…

Industry News05 Mar 2008
Author: Press Release
Mack Dawg Productions Launches New Website

Reno, NV – Mack Dawg Productions announces the launch of its new Website, mackdawgproductions.com. The new content heavy site features in-depth Web videos based around 20-years of footage from featured MDP riders and legendary industry personalities. Continue reading…

Industry News04 Mar 2008
Author: Press Release
Fuel TV Announces March Programming Highlights

LOS ANGELES, CA - FUEL TV, the only network dedicated to the lifestyle of action sports, launches the second season of “Firsthand” on Sunday, March 30, beginning at 8:00pm ET/PT. FUEL TV’s original series Firsthand brings you up close and personal with the daily lives of today’s top action sports athletes. Continue reading…

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