Product Previews
Fear and Loathing in Denver
SIA is always an intense, all-consuming series of events, but with the move to Denver, the 2010 show became a whole new beast. More floor space meant more brands, and so we found ourselves busier than ever tracking down what’s coming next, and from which company.
After meeting with the hundred...
2009/2010 Snowboard Video Roundup
October brings a wave of energy and excitement to the snowboard industry with the onslaught of new videos, and the 2009/2010 video is more intense than ever before. The continuing progression of camera technology, combined with the ease of new digital distribution has lead to an ever increasing supply...
SIA Day 4, Jan 30 2009
We took the final day of SIA in Las Vegas pretty easy, wandering the show checking out booths we hadn’t met with and enjoying the last hours in Vegas. Here are a few more photos we gathered to finish off the trip.
SIA.09 – Helly Hanson
Helly Hanson is geared a little more towards the ski side of the industry than the snowboard side, but they’re getting special notice for two things this year. First, the collaboration between Helly Hanson and Moods of Norway, an awesome set of outerwear from one of Norway’s best known brands,...
SIA.09 – Salomon & Bonfire
Salomon and Bonfire has a great product lineup for 2010; excellent colors, great products, and a few new treats thrown in as well. Salomon’s display for the g.i.f.t. project, showing materials and energy used in their board production, was one of the most impressive “green” displays...
SIA.09 – Dakine
I always enjoy the tour through Dakine’s collection, and this year’s gear is a real treat; great colorways and some excellent refinements in their catalog. Girls will definitely love the black cheetah print available throughout the line. There are tons of little features and goodies in their...
SIA Day 3, Jan 29 2009
Day 3 at SIA.09 started off a little slow after the night of parting at the Riders’ Poll Awards and the Skullcandy concert, but that didn’t stop us from doing the rounds. Have a look at the pictures below, and then head over to the separate coverage of Dakine, Helly Hanson, Salomon &...
SIA.09 – The Program (Forum, Special Blend, Foursquare)
Forum, Special Blend, and Foursquare, the brands that make up The Program had a great showing at SIA. There are hints of Burton technology trickling down through The Program, but the three brands are still holding on to their very unique character and style. Forum, Special Blend, and Foursquare have...
SIA.09 – DC
After the big snowboard unveiling party last year, DC kept things pretty low key this year, but that doesn’t mean they brought a week showing to SIA. DC’s attention to style and integration between their various product lines really paid off this year with some great gear, from boards to...
SIA.09 – K2
I rode K2’s WWW for a good bit of the 07/08 season and have been spending most of the 08/09 season on either a WWW or Jibpan, so needless to say I was looking forward to seeing K2’s 2010 line. K2 has changed up their line pretty significantly, and a number of their boards are now reverse...
