Carlsbad, California – September 9th, 2008 – Spy Optic is pleased to announce its Register to Vote and Win Campaign. In conjunction with Rock the Vote, Spy is encouraging first-time voters and those with out-of-date information to register and make their voice heard this fall.

Spy Rock the Vote Promotion (Click for larger)

If you are not currently registered to vote, or have moved and haven’t updated your information, Spy is making it easy for you! Follow the link below and register, and five Spy Rock the Vote registrants will win a pair of shades!

Its easy, quick, and allows your voice to be heard this November.

Go here now and register to vote! spyoptic.com/rock_the_vote

If you are already registered to vote, please spread the word and forward this on to your friends and family! Spy Optic believes in the importance of participating in our country’s democratic process, so get out there and vote this November!

Prizes will be awarded to five randomly selected entrants who registered via Spy’s Rock the Vote web page. Winners will be gifted with one pair of Spy Optic sunglasses of their choice with an MSRP of up to $150 (products subject to availability).

About Spy
Spy Optic designs, develops and markets premium products for the action sports and youth lifestyle markets. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motocross, wakeboarding and skiing, and the youth lifestyle market within fashion, music, and entertainment. Spy’s innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy is a wholly owned subsidiary of Orange 21, Inc. (NASDAQ:ORNG).