Unique, fashion-forward designs create a new class and culture of apparel for men and women

(MARKHAM, ONTARIO - July 21, 2008) nobis (www.nobis.ca), a lifestyle headwear company dedicated to individuality and personal style, announces the launch of its 2008 fall collection of men’s and women’s headwear and accessories, hitting the market August 15. nobis, which is Latin for “us”, stays true to its mission of providing a new class and culture of headwear, as its fall line pushes boundaries with unique designs, uncommon textures and unseen style. Its collections offer a variety of distinctive accessories for all seasons and outings.

“The commitment of excellence in function, quality, and detail driven design is unparalleled in today’s marketplace,” said Robin Yates, vice president of sales and marketing for nobis. “We continue to produce original designs of headwear, knitted sweaters and even outerwear that allow our wearers to define their own sense of style and individuality. Our three-in-one hats, such as Helga the Helmet Queen and Fargo King, push traditional men’s and women’s fashion boundaries.”

Women’s Collection
nobis implements a passion for perfection in headwear this fall, with the introduction of a variety of unique pieces for every woman. The Farah is sure to keep the head warm while defining personal style. Made with the snow-bunny in mind, this fully fashioned hand-knit beanie with thermal fleece underband is available in three dynamic colors. Whether looking to take a trip to Vail or a walk in Central Park, the Eve has complete head coverage, fully fashioned hand-knit earflaps with faux fur lining and braided side-ties for both exclusive style and comfort. For today’s revolutionary, Helga the Helmet Queen is a three-in-one helmet/jockey cap combo, allowing for the most versatile look and weather.

Men’s Collection
A new season for nobis brings out the little things in life—a dynamic collection of high-end hats featuring distinctive construction, fabrics and design for every guy. The emperor of all hats, the Fargo King, is a three-in-one fargo knit cap with flaps and removable pom-pom. Rock this one with attitude! Looking to have a style to call your own, but not be the center of attention? The Alton is a full fashioned, hand-knit military peaker and is the perfect accessory for a bad hair day, a ride down the mountain or a beer with friends. The Tea Bag, a repeat performer, is a four-dart peaker with a soft thermal fleece underband.

nobis, a new class of headwear driven lifestyle apparel, provides a unique addition to any wardrobe or outing this fall with its unparalleled collection for both men and women. For more information on nobis and its collections, please visit www.nobis.ca.

ABOUT NOBIS
Inspired from within, nobis’ birth came in part as a result of a highly talented in-house design team, who, for the first time have been given the freedom to work from a blank canvas injecting their passion for life as well as embracing the Toronto Queen Street culture from which they hail. Their talent combined with a progressive management strategy has unveiled one of the most highly sought after apparel and headwear offerings to hit the industry in some time. To learn more about nobis and its “us” culture, visit www.nobis.ca.