PLEASANTON, CALIFORNIA (August 26, 2008) – Enhancing its commitment to the environment, 7EYE, a performance eyewear brand in motorcycle, optical, outdoor and snowsports categories, has partnered with the Winter Wildlands Alliance (WWA) www.winterwildlands.org, a non-profit organization located in Boise, Idaho promoting the preservation of winter wildlands and a quality human-powered snowsports experience on public lands. The partnership encourages consumers to sign-up and donate $150 to WWA via: www.winterwildlands.org/action/donation. In return, consumers are issued a coupon for a free pair of 7EYE’s SPF 100 (Seal Protection Factor) eyewear that blocks airborne irritants, wind and peripheral glare with Airlock, its new proprietary non-air-permeable eyecup design.

“Our partnership with 7EYE will help increase awareness for the need to protect the winter wildlands so important to the enjoyment of winter sports,” said Mark Menlove, executive director for WWA. “7EYE’s participation points to the importance of eye protection when hitting the slopes and trails. This is a win win.”

“We strongly support WWA’s mission and ongoing work,” said Jackson Hogen, vice president of marketing and R&D for 7EYE. “We are happy to play a role in helping to preserve the places where we play while also educating outdoor enthusiasts about the importance of wearing the appropriate eyewear. We look forward to establishing a long term relationship with WWA, ensuring that generations to come will have access to the natural beauty of winter wildlands.”
About 7EYE by Panoptx

Established in 1997, Panoptx developed the technology that combines the protection and performance benefits of goggles with the style of sunglasses. Today, 7EYE by Panoptx designs and manufactures superior eyewear that offers the highest level of protection and comfort, whether for sports enthusiasts or people with dry eye symptoms. Complete with filtered vents, durable anti-fog coating and a patented, removable Airlock eyecup, 7EYE by Panoptx eyewear helps protect your eyes when they are most vulnerable. Its full lineup of lenses provides 100% UV protection and most frames are available in prescription. 7EYE sunwear is sold through Harley-Davidson dealers and specialty optical, sport and tactical channels. For more information, please visit the 7EYE website: www.7eye.com