SBG is living it up in Vegas at the Snowsport Industries of America (SIA) tradeshow. This year’s show has been another great experience. Some things worth mentioning:
- DC has unveiled their new snowboard line
- Skullcandy personnel presented a check to Boarding for Breast Cancer for over $36,000
- We have been checking out all the up and coming 2008-2009 lines (some of which are really fresh and different while others are somewhat same ‘ol…more on this later)
- SBG has set up several interviews that will be posted on the site within the next few months

Other big news for SBG directly involves Y-O-U, the reader. After numerous delays, the new review engine is live and you can join us in posting reviews of both hard and soft goods on the site. Instructions will be posted soon after we return from Vegas, along with several contests, promotions, and product giveaways.

Burlington, VT (January 31, 2008) — Burton Snowboards is pleased to announce GO SNOWBOARDING, a collaborative effort with select North American partner resorts designed to introduce people to snowboarding. With the purchase of select Burton snowboards, consumers can go online (burton.com/gosnowboarding) to obtain a free lesson and lift ticket package. The lesson and lift ticket package is transferable to family or friends if the consumer desires. Continue reading…

January 29, 2008 (Las Vegas, NV) – The SIA.08 SnowSports Trade Show kicked off stylishly last night with SIA’s Snow Fashion Show held at Fashion Show Mall, where an estimated 1500 show attendees previewed the hottest on/off the slope fashions for Winter 08/09. An estimated 20,000 attendees including manufacturers, retailers, reps, resorts and over 100 sponsored athletes are expected to attend the Show over the next four days. With 357,000 net square feet and 1,000 brands exhibiting in 3570 booths – SIA.08 SnowSports Trade Show is THE show for the snow sports industry. Continue reading…

Las Vegas, NV (January 29, 2008) — Burton is proud to announce a new edition to its extensive product family—meet Mini Shred, the first snowboard-specific outerwear line for the tiniest rippers sized 2T to 6. Also new for 2009, Burton has completely re-designed the Chopper® and Chicklet™ and added to its youth hardgoods line with the Custom Smalls and Feelgood Smalls, refined versions of our most legendary boards, complete with the same graphics the pros are rocking. Continue reading…

Incline Village, NV- Toyota’s Sick & Twisted Freestyle Tour, presented by Under Armour Performance, is making its seventh stop at Diamond Peak! Join us for the Peak Slopestyle with over $1,000 in prizes and gear. The Toyota Sick & Twisted Freestyle Tour is open to men and women of all skills and ages. Registration will be at 8:30 am in the base lodge deck and practice takes place at 10:00 am. The competition starts 11:30 am. Continue reading…

That’s right, the new Snowboarder Guide review system is now fully operational.

Over the next week we’ll be posting instructions on how to post your own reviews. A forum account will be required to post reviews, so while you’re waiting on the review posting instructions, head on over to the Forums to register a free account.

If you run into bugs in our new look or in the review system please drop us an email through the contact form.

McLean, VA (January 23, 2008) – Representing an industry that relies upon a healthy environment and plenty of SNOW — the SnowSports Industries America (SIA) has always taken environmental sustainability seriously and is dedicated to being an eco-friendly Association. At the upcoming SIA.08 SnowSports Trade Show (Jan 29-Feb 1) held at the Mandalay Bay Convention Center in Las Vegas efforts to reduce the snow sports industry’s carbon footprint have been ramped up. We encourage everyone to take advantage of the following initiatives and support the industry’s pledge to be more “green”. Continue reading…

Burlington, VT (January 24, 2008)—Shaun White and Burton Snowboards today announced that they have signed a ten year partnership deal, the longest in the sport of snowboarding, whereby Shaun will continue to ride for Burton’s Global Team, in addition to working with the company on expanding The White Collection, his signature line of hardgoods and outerwear that has been highly successful since it launched four years ago. Continue reading…

SAN LUIS OBISPO, CA (January 23, 2008) – VAS Entertainment, the leading distributor of action sports content, is proud to announce the availability of select action sports titles via XBOX Live Marketplace, a one-stop virtual marketplace accessed via the popular Microsoft XBOX 360 gaming console. Continue reading…

(Las Vegas, NV — January 30, 2008) Skullcandy, a developer of core audio products, has announced their 2007 donation of $36,723 to industry non-profit, Boarding for Breast Cancer (B4BC). Their announcement was made public at this year’s 2008 SIA, making their contribution the largest one-time donation the organization has yet to receive. Continue reading…