Signal Dealers & Shop Riders, it’s time!!! We’re excited to announce the second season of our hugely successful shop sponsorship program—The Signal Street Team. For the second year running, each Signal dealer will have the chance to sponsor one rider to compete for a spot on the Signal team! This is a friendly competition geared to bring excitement to your retail shop and share the passion, talent, and ingenuity found in your unique regional snowboarding scene. As well, this is a fun way for us to build community around our brand, scout new riders, and say “thanks” to all of you who support and believe in Signal.

Here’s how the program works:
During the 07/08 season, Signal retail accounts will have the opportunity to sponsor one shop rider. Each rider will be given a Signal board of his/her choice, custom shirts and stickers, and access to a self-managed rider profile on the Signal website. Each profile page will feature the name of the rider and the shop he/she rides for. Additionally, by using unique user names and passwords, riders can access the Signal site’s backend to upload photos, unlimited video content, and accessorize their pages with personalized html content as often as they like.

Here’s how the contest works:
Throughout the season, every two weeks Dave Lee & Matt Hammer will go through the profiles to determine which riders are killing it on the rails and up on the hill. The top 3 riders at any given time will be featured at the top of the Street Team page on the Signal website. Of these 30+ riders, at the end of the season, one will be offered a spot on the Signal Team. This rider will then compete with the rest of the Street Team for an advanced sponsorship deal, which will be decided by Signal Team Captain Matt Hammer on April 15th, 2007.

Watching the Street Team riders through the year is definitely a highlight for all of us at Signal. We’re looking forward to some heavy competition this year, so best of luck and may the best shop and rider win!

— Dave Lee

Guidelines:
· 07/08 Street Team timeline is November 1st, 2007—April 15th, 2008
· Shop owner/manager sponsors the rider
· Rider receives board, custom Street Team t-shirts, stickers, and profile page on Signal website
· Rider or shop must supply & update web content
· Matt Hammer makes final decision on contest winner

Have fun with your photos and videos!

Visit www.signalsnowboards.com/streetteam