Mammoth Mountain, CA - Mammoth Mountain and the University of Southern California (USC) Ski and Snowboard Team brought snow to downtown Los Angeles yesterday for the first ever Snow Fest, held on the USC campus. Snow Fest is a winter ski and snowboard exposition featuring an open rail jam and product giveaways for Southern California college students.

Mammoth Unbound Terrain Parks brought the mountains to the city by trucking in tons of snow and setting up a sharkfin box and a flat box. The open rail jam was judged by Zach Leach, as well as Mammoth riders Molly Aguirre and Gabe Taylor. Props to contest winner Dominic, USC student Kevin Chang, SnowDog and the sole female skier, dubbed Miss Consistency.

Industry companies passing out promo product and prizes for the contest winners included Nikita, Dragon, Forum, Skullcandy, Quiksilver and Thirty-two. DJ Jacques provided beats all day from a shady spot, trying his best to aim the speakers away from the math class in the building next door. As the event got underway in McCarthy Quad the sun beat down so strongly it was hard to remember ski season has already begun. However once skiers and snowboarders hiked the 40-foot scaffolding and strapped in it was clear that there are plenty of local college shredders who are more than ready to jump start the winter season.

Mammoth Mountain Ski Area is the leading four-season mountain resort in California. With 1.6 million annual skier visits, Mammoth Mountain is currently the third most frequented resort in the United States. The company owns and operates a variety of resort businesses including recreation, hospitality, food and beverage and retail. Specific businesses owned and operated by Mammoth Mountain include Mammoth Mountain Ski Area, June Mountain, Tamarack Lodge and Resort, Mammoth Snowmobile Adventures, Mammoth Mountain Bike Park and the Mammoth Mountain Inn. Mammoth Mountain also operates Juniper Springs Resort, the Village at Mammoth and Sierra Star Golf Course in Mammoth Lakes, California. For more information on Mammoth Mountain, visit MammothMountain.com or call 800.MAMMOTH.