Heavenly to Serve Natural Meats and Organic Dairy this Season |
Author: Press ReleaseSouth Lake Tahoe, CA/NV—Oct. 10, 2007—Heavenly Mountain Resort announced today it will be satisfying its guests Appetite For Life by serving natural, hormone-free meats and poultry and organic dairy products in its seven on-mountain restaurants beginning the 2007-2008 ski season. As part the Good Food on a Grand Scale initiative under parent company Vail Resorts, Inc. (NYSE: MTN), Heavenly, along with Vail, Beaver Creek, Breckenridge and Keystone, will serve more meals made with natural meats and certified organic dairy products each year than any other restaurant operator in North America, and the effort will be the largest undertaking to offer these products in the travel industry. To accomplish this unprecedented effort, Vail Resorts has created the Good Food Partnership with Coleman Natural Foods LLC and WhiteWave Foods Company, maker of Horizon Organic® dairy products and Silk® soymilk products.

“At Vail Resorts, our mission is Extraordinary Resorts, Exceptional Experiences. A key piece of the experience we provide our guests is the food we serve. Our decision to launch Good Food on a Grand Scale is about the investment we are making in our guests, particularly kids, to ensure that we are doing our part to make our dining experience as healthy, clean and natural as the activities that happen every day on our mountains,” said Rob Katz, chief executive officer of Vail Resorts. “We admire the brand promises of both Coleman Natural and WhiteWave Foods and are proud to now make those same promises to our guests.”
“The organic food initiative is especially exciting for Heavenly because a large number of our guests are environmentally-aware and health-conscious,” said Blaise Carrig, Heavenly’s chief operating -more- officer. “The addition of these quality, organic products will bring Heavenly’s food quality to the next level and set the bar for the mountain resort food experience. Heavenly will be the only resort at Lake Tahoe to extend this level of healthy options to our guests.”
Next summer, Heavenly will begin construction of the Powderbowl Lodge, a 1,000-seat, indoor/outdoor restaurant that will blend natural meats and organic dairy with locally-procured produce to serve different varieties of California cuisine.
Guests of Heavenly will see the Good Food Partnership promise expressed as Appetite For Life through informative signage and special events. For more information, visit www.vailresorts.com/appetiteforlife.
Heavenly serves roughly 400,000 lunches each ski season at its seven on-mountain restaurants; primarily to families and active, health-conscious guests of all ages. The organic dairy products and natural meats procured through the Good Food Partnership will be used to prepare meals in Vail Resorts’ on-mountain kitchens by resort chefs.
While approximately 90 percent of its fresh meats will be purchased from Coleman Natural and 87 percent of its fresh dairy needs will be organic for the 2007-2008 season, the sheer size and unprecedented nature of this effort prevented the Company from sourcing certain items in sufficient quantities, such as eggs and ice cream. The Company indicated that it will work closely with all of its vendors to increase the amount of natural and organic foods offered for the 2008-2009 season and beyond.
Vail Resorts’ commitment to offering its guests high-quality, sustainable foods includes all-natural beef, poultry, lamb, pork and deli meats supplied by Coleman Natural Foods. Coleman® Natural meats are free from antibiotics, added hormones, artificial ingredients and preservatives and Coleman Natural ranchers pledge humane and sustainable raising practices.
WhiteWave Foods, a subsidiary of Dean Foods Company, will supply Horizon Organic dairy products. Horizon Organic is the nation’s leading brand of U.S.D.A certified organic milk with more than 80 products produced without the use of antibiotics, added growth hormones or pesticides. Through its partnership with WhiteWave, Vail Resorts will prepare meals at on-mountain dining locations during the ski season using organic dairy products such as butter, cheese, milk and yogurt. Additionally, WhiteWave Foods will supply Vail Resorts with Silk soymilk single serve products to make available in the resort food courts. Silk soymilk is the best-selling soymilk brand in the country.
About Heavenly
Heavenly Mountain Resort is a world-class destination offering guests a one-of-a-kind combination of scenic beauty and exhilarating on-snow experience. Heavenly is a subsidiary of Vail Resorts, Inc., the leading mountain resort operator in the United States. In addition to Heavenly, Vail Resorts, Inc. owns and operates the Colorado mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company’s subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and Caribbean. Vail Resorts development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
