Park City, Utah – The Canyons Resort is thrilled to announce that new for the 2007/2008 season, it will be an official Burton Learn To Ride Center. The Canyons is the third resort in Utah to participate in the worldwide program that combines Burton snowboard rental equipment and The Canyons Snowboard School instructors trained in the Learn To Ride (LTR) philosophy.

“We are excited to have The Canyons joining the Burton LTR family of resorts,” says Jeff Boliba, Global Resort Director for Burton. “New riders at The Canyons will really benefit from taking their first turns on Burton LTR gear, which is by far the best equipment to learn on because it’s designed to make linking turns easy and fun from the start.”

Snowboarding can be one of the most rewarding sports on snow once the basics are learned. For a new rider there is a magical point when everything comes together and the feeling on a board becomes natural. The Burton Learn To Ride program helps first timers, ages 15 and up, reach that point quickly and with greater ease.

Equipment in The Canyons rental shop will be Burton boards, bindings and snowboard boots, including a line designed for women. The LTR program will use equipment specially created by Burton for the first time snowboarder. The LTR equipment was developed to help the beginner link turns the very first day on a snowboard. Participants in the LTR program will spend more time standing up on a board and less time landing in the snow. The Canyons snowboard instructors go through intensive training with an official Burton LTR Representative to learn how to utilize the LTR products for optimal benefit in the lessons.

“Chances are with the new LTR program we will see more adults picking up the sport. When you take out the frustration factor with learning to snowboard, which the LTR program does, you will have more snowboarding addicts. The Canyons is a perfect mountain to learn on,” says Libby Dowd spokesperson for The Canyons.

The Canyons Resort in Park City, Utah is the largest single ski and snowboard resort in Utah and one of the largest in the United States. Located just four miles from Park City’s historic Main Street, The Canyons offers 3,700 acres of diverse terrain over eight mountains, accessing 155 trails.

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with international offices in Austria and Japan.