Breckenridge — Oct. 3, 2007 – Breckenridge Ski Resort today announced that Brett Howard is the new marketing director for Breckenridge Ski Resort. Effective immediately, Howard will oversee the resort’s national marketing strategy and business development. This includes national advertising campaigns, sales, online branding and advertising efforts and the resort’s nationally recognized events. As the resort’s senior marketing manager, Howard steps into this role already very familiar with Breckenridge Ski Resort.

“Brett has performed exceptionally well in his role as Senior Marketing Manager for the past four years,” said Lucy Kay, chief operating officer for Breckenridge Ski Resort. “He is very well networked throughout the industry, including retail and core markets - keeping us in front of what is important in these segments. Brett had been a huge part of our success over the last four years and has what we need to keep moving the business forward.”

Starting in the industry at the age of 14, Howard brings extensive industry knowledge to the marketing director role. In addition to marketing, Howard’s ski and snowboard industry background includes retail, purchasing and merchandising experience at Specialty Sports Ventures. These positions allowed Howard to develop key relationships and partnerships with industry influencers and decision makers, which have proven critical as Breckenridge continues to be on the forefront of industry trends. Serving as a senior marketing manager for Breckenridge Ski Resort for the past four years, Howard has been responsible for the national advertising campaign, serving as a community liaison and working to develop new initiatives and programs that set Breckenridge apart from other travel destinations. In addition, he has built an online brand and presence for Breckenridge Ski Resort, increasing web visitation and sales to put Breckenridge Ski Resort as the most effective web site of all the Vail Resort brands. He also led the re-branding of the Breckenridge’s Ski &Ride School so that it proactively anticipates and delivers on the current and future guests’ expectations.

Howard graduated Summa Cum Laude with a Bachelor of Science degree in Marketing from Ramapo College in Ramapo, New Jersey. He will report directly to Lucy Kay, VP and chief operating officer for Breckenridge Ski Resort and work closely with Chris Jarnot, SVP of marketing and sales for Vail Resorts.

About Vail Resorts
Vail Resorts, Inc. is the leading mountain resort operator in the United States. The Company’s subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado, Heavenly in California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company’s subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN).