WHO DONE IT…

CARLSBAD, CA. – Dragon kicks off the snow season with a classic who-done-it campaign with the Dragon Murder Mystery. Designed to drive intrigue and mystery to our 2007/2008-snow campaign and products, the Dragon Murder Mystery revolves around Dragon’s team riders and an interactive blend of consumer contests, print and electronic media.

Viewers can follow the mystery throughout the season through the eyes of the detectives and the killer with the sole intent to gain interest with our consumers and build interactivity. Reminiscent of classic murder mystery novels and the game Clue, the campaign draws the viewer through a series of clues and evidence to help solve the murder mystery.

Dragon is a global youth lifestyle brand worn by the world’s most elite athletes in surfing, snowboarding, skiing, skateboarding, racing, BMX, wakeboarding and motocross. For more information on Dragon, visit www.Dragonalliance.com or call 1.888.DRAGON.8.

For more on the Dragon Murder Mystery and the rest of the Dragon line go to www.dragonalliance.com