Seattle, Wash. (July 3rd 2007) – It may seem that the winter here in the northern hemisphere is over and while most of us have been enjoying the sunshine, golf clubs and surfboards, the latest in K2 technology is hitting dealers around the world. Here at K2 Snowboarding, it’s time for the new season launch of www.k2snowboarding.com, featuring the best in snowboard technology, news from the team, catalog downloads, event dates, demo days, snow cams, and other exciting extras.

2007 marks our 20th Anniversary and the new product lineup is better than ever. Inaugurated twenty years ago, the Gyrator is back! With surf inspired, Rocker Technology, the Gyrator is redefining how we all ride powder. Our Progression series has been retooled with the introduction of Hybritaper Tip Tech and 3 new models, the Believer, Afterblack and Anagram. For Ms. Leanne and all the other freestyle ladies out there, we introduce the VaVaVoom. Check out the new Auto Binding in which the toe strap automatically closes and opens with the ankle strap. In short, one ratchet, two straps. Super lightweight, freestyle mobility, Auto technology hails whole new generation of binding technology. Boots get lighter and more cush than ever with the introduction of KGB Technology, while thermo-forming Intuition liners return for their 2nd season.

Check out photos from around the world and read up on the latest in team and company news. Use our new product finder to find that dream K2 set-up to put on your wish list, and see where it’s dumping with snow cams at over 40 top resorts across the country. Find out how to get to Leanne Pelosi’s and Wille Yli-Luoma’s High Cascade Snowboard Camp Signature Session this summer and check out when the Mack Dawg World Tour is coming to a city near you this fall.

Stay tuned for future contests to win K2 product, opportunities for you to interact online with the K2 team, weekly updates, the latest happenings, events going down in your area…better yet, just go check out the site!! All this and more: www.k2snowboarding.com.