STEAMBOAT SPRINGS, CO (July 2, 2007) – For Spring 2008, SmartWool® Sport Apparel redefines technical wear for any and all sports in any climate. With new Sports Specific and Sport Basic categories, SmartWool raises the bar for performance. Including tops designed specifically for cycling and running, and a basic line that is perfect for any sport from field hockey to ultimate Frisbee, Nordic walking, or mall crawling, SmartWool is revolutionizing the way people wear wool while working out.

With deep roots in cycling, wool has always been perfect for high output, high endurance sports. The new Cycling line features tops made of SmartWool’s legendary Microweight fabric for the ultimate in breathability, moisture management and thermoregulation. With designs for both road and mountain biking, the new Cycling jerseys feature men’s and women’s specific cuts, ergonomic pockets, and front zippers for ventilation. No detail has been overlooked with removable chamois cloths in the pocket of the mountain biking jerseys for wiping eyeglasses, and exhaust vents integrated into the side panel of the Men’s sleeveless road jersey. Ideal for warm weather activities, these tops are perfect for everyone from the most dedicated cyclist training to win, to the weekend novice who just wants to have fun and be comfortable.

Those who demand performance and fit without sacrificing looks will love the new Sport Specific Running line, designed with the long distance runner in mind. Featuring men’s and women’s specific cuts, the Running tops are available in a sleeveless Microweight or short sleeved Lightweight option. The Running tops are lightweight and simple, with attention to details such as snaps instead of a zipper and less seams for chafe-free bliss. Both men’s and women’s feature a fitted look with a slightly cropped fit on the sleeveless jersey and a longer silhouette on the Tee.

The New Sport Basic category features Tees and Tanks for women, Tees for men and a new polo style for both. With varying fabric weights and styles ranging from sporty to more conservative, the Sport Basics easily cross the line from activity to leisure and back again. With the assured performance and of SmartWool’s thermoregulation and moisture management in every piece, these new tops can actually help you enjoy being active by increasing comfort and style no matter if you’re a golf fanatic or new jogger. The Sport Basic category features not just tops, but also includes the Spectrum Pant and new Spectrum Skirt and Capri for women.

For more technical information on the SmartWool® fiber, check out www.SmartWool.com and click on Why SmartWool®.

A wholly owned subsidiary of The Timberland Company, SmartWool® is a leading performance brand of wool-based apparel, socks and accessories. Nothing can compare to SmartWool® products for the ultimate in performance, comfort and easy care. SmartWool® fiber is superior at vaporizing moisture, controlling temperature and odor and is guaranteed not to shrink. It’s also a renewable resource that illustrates the design genius of evolution. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool’s award winning website: www.SmartWool.com